Japan Dried Fruit Market Overview, 2028

In Japan, rising consumer awareness over the health benefits offered is helping the industry boost its demand for dried fruits. Growth in the market is benefited by the increased acceptance of diets rich in prunes, almonds, raisins, figs, and apricots. Dried fruits are estimated to grow in popularity as a nutritionally rich alternative to fresh fruits, especially in countries with cold weather conditions. Consumption in Japan is driven by the growing affluence of the middle-class population, rising health consciousness among consumers, and the increasing acceptance of packaged food with nutritious ingredients.

According to the research report, "Japan Dried Food Market Overview, 2028," published by Bonafide Research, the market is projected to add USD 0.18 Billion by 2028. Raisins or dehydrated grapes dominated the dried fruit market. Increased production of raisins across developed and emerging economies has positively influenced segment growth. In addition, raisins are a source of several nutritional elements, such as fiber, iron, calcium, boron, and phytonutrients, which have been attracting health-conscious consumers. As a result, applications of raisins have grown significantly across various segments of the food and beverage industry due to their health benefits. Berries are expected to witness the fastest growth over the forecast period. Over the past few years, the consumption of dried berries has been increasing drastically in the market. Companies have been launching numerous products using raisins as an ingredient.

Japan exported approximately $1.86 million in dried fruits in 2020. Japanese dried fruit exports to the following countries: Chinese Taipei (approximately $1.04 million), Hong Kong (approximately $333 thousand), Thailand (approximately $172 thousand), Singapore (approximately $121 thousand), and Turkey (approximately $66.1 thousand). The fastest-growing markets for dried fruits from Japan were Turkey, Thailand, and Macau. Japan imported $59.6 million in dried fruits in 2020. Japan imports dried fruits primarily from the United States (approximately $32.3 million), China (approximately 13.9 million dollars), South Korea (approximately 2.96 million dollars), Turkey (approximately 1.91 million dollars), and France (approximately 1.35 million dollars). The fastest-growing markets for dried fruits in Japan were South Korea, China, and Poland.

Fruits are an important source of nutrition. Fresh fruit with a short shelf life has an added advantage, which is driving consumer demand in Japan's dried fruit market. Additionally, increased consumer awareness of health has a positive impact on the Japan Dried Fruits Market. Besides, the increase in R&D activities to develop innovation in various product lines adds fuel to the expansion of the business. They are widely used in the dairy industry, as well as in cooking, due to their ability to improve flavor. However, due to their nutritional value, the application of dried fruits in snacks and breakfast cereals is a widespread goal. Consumers' tendency to consume processed nutritional food products adds fuel to the dried fruit market.

Consumer awareness about the negative consequences of added colours and flavours has influenced them to choose healthier eating habits. Clean labels, or label-friendly products, cut through the clutter of too much data and represent valuable information, which gives consumers a sense of control over their well-being. Clean-label items are in high demand because consumers want food without artificial additives or preservatives. Dehydrated fruit manufacturers are optimising ingredients to provide label-friendly products. Customers are looking at the back of packages more than ever before to check for the ingredients and are drawn to clean-label products, which were previously uncommon, increasing the demand for preserved fruits that require less processing.

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Manmayi Raval

Research Consultant

Supermarkets and hypermarkets held the largest share. Over the past few years, supermarkets and hypermarkets have witnessed significant growth in the nut and dehydrated fruit categories. The retail chains are appealing to health-conscious consumers by expanding their organic and natural product lines. Furthermore, increasing supermarket penetration in developing countries will boost product sales through this distribution channel. The most popular supermarkets in Japan are AEON, seiyuu, Ito-Yokado, Life Supermarket, Inageya, and many more. Convenience stores hold a notable share of the market, especially in developing countries. Several countries have specialised retail stores for the product, for instance, shops on the street and public markets, and specialty stores. Online distribution is anticipated to expand at the fastest CAGR.

Covid-19 Impacts:
The coronavirus pandemic had a great negative effect on all stages of the supply and value chains of various industries. Food and beverage industries are among those that are currently experiencing impacts as a result of the pandemic. The affected workforce on farms, food and beverage production, processing plants, and the distribution network are analysed to assess the risk of promoting the COVID-19 epidemic, the transmission of which can occur during various coordination activities. There is also a potential risk that the virus will spread through outbound products, leading to food security problems, when trade occurs between geographic areas and different stages of the supply chain, resulting in a shortage of working manpower.

Considered in this report
•Geography: Japan
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

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Aspects covered in this report
•Japan Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruits industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.