Germany Dried Fruit Market Overview, 2028

Germany is one of the EU's top consumers of dried fruits due to its wide range of usage options and sizeable consumer base. Additionally, the number of immigrants is growing, which has increased the demand for a wider range of dried fruits. When traveling, dried fruits are frequently substituted for breakfast and lunch as practical snacks. Instead, dried fruits are added to breakfast cereals, which have become more and more popular due to Germans' hectic lifestyles. With a 20% market share in the EU, Germany is the second-largest market in the area and one of the major markets for breakfast cereals. The consumption of nutritious cereal and energy snacks with added dried fruit and nuts is also rising. When Germans do allow themselves the occasional nibble, they frequently supplement the sweets and baked items with dried fruit or other munchies. Dried fruits are well-liked because they are a sweet yet healthy snack, which is reinforced by the rising desire for unflavored, natural foods. Novel container designs, market innovation, and new dried fruit-based products all serve as additional consumption stimulants. Dried superfruits like cranberries, goji berries, blueberries, and mulberries are becoming more popular since they can be eaten on their own as portable snacks. Grapes, primarily raisins and sultanas, make up the bulk of Germany's imports of dried fruit. The second-largest category of imported dried fruit is dates, which are followed by prunes, apples, figs, and apricots. Although grapes are the greatest import group in terms of value, their contribution to import value is not as substantial because they are much more affordable than other groups of dried fruit. Instead, a larger portion of the import value is made up of apricots, prunes, apples, and figs. Some of the main dried fruit suppliers in Germany include Heinrich Brüning, Atrimex, Vartan Melik Aslanian/Ubina, Horst Walberg, Herbert Kluth, Elbe Nutro, and Zieler & Co.

According to the research report, "Germany Dried Food Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 368.42 Million in market size by 2028. One of the main drivers of the expansion of portable snack foods, such as fruit snacks, snack bars, packs of dried fruits and nuts, and nutritious biscuits, is the busy lifestyles of modern German consumers. Consumers are also paying more attention to nutritional value and attempting to select goods with the least amount of sugar and fat. Similarly, healthier convenience foods are gradually becoming more popular than unhealthier ones. Examples include cereals and yoghurt that have been enriched with dried fruits, nuts, and seeds. Additionally, because the customer groups targeted by this trend frequently overlap, producers try to combine claims about a product's health with its organic certifications. These trends are closely related to the increased consumption of organic foods. Dried Berries lead the market with more than 35% market share since it comprises varieties such as cranberries, blueberries, black currants, strawberries, raspberries, lingonberries, boysenberries, elderberries, huckleberries, red currants, and so on. Dried fruits such as apples, oranges, pineapples, mangoes, and so on are expected to rise more during the projected period due to changes in consumer preferences for dried fruits. According to Nature, the conventional dried fruit segment has a market share of roughly 70% due to rising consumer consumption. Furthermore, the organic dried fruit segment is expected to develop significantly throughout the projected period due to rising knowledge about organic products and their health benefits.

The general rules for food items apply to dried fruit products in terms of food safety and cleanliness. However, some factors are especially crucial for this product category. Specifically, the allowable levels of pollutants, pesticide residues, and microbiological contamination that may be present in dried fruits While EC Regulation No. 1881/2006112 specifies the maximum allowable levels for pollutants, EC Regulation No. 315/93/EEC111 contains the fundamental principles of EU legislation on contaminants. Additionally, even though it is not required by law, German customers would anticipate that the required inspections and tests have been performed to guarantee the product is free of aflatoxins. Cross-contamination is a clear problem for producers of organic dried fruit since customers want to be sure their organic batch is unaffected. For instance, there have been instances where goods have been denied at the EU border because they exceeded the maximum allowable amounts of sulfites, most frequently in the case of dried apricots from Turkey.

As per the World Bank, Germany will have a population of 83.1 million people in 2021, with 41.1 million men and 42 million women. The majority of the population, 53.18 million people, is between the ages of 15 and 65. There are 64.24 million urban residents and 18.86 million rural residents. According to the World Bank, Germany's GDP in 2021 will be USD 4.22 trillion, with an inflation rate of 3.1% and a per capita income of $50,801.8 (2021). Increasing population resulting in increased consumption is the major factor driving the growth of the dried fruit market in Germany.

Supermarkets and hypermarkets dominate the Germany Dried Fruit Market due to the convenience of having all products in one area and a huge assortment at the same time. Rewe, Edeka, Kaufland, Globus, HIT, and Tegut are the largest hypermarkets and supermarkets in Germany. With over 11,000 locations nationwide, Edeka is Germany's largest grocery network. REWE is Germany's second-largest grocery chain, with over 3,600 stores. There has been a huge increase in internet usage and the use of e-commerce websites to purchase commodities such as dried fruits in recent years. Carrefour, Walmart, Amazon, and other well-known vertical experts are flocking to the sector.

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Manmayi Raval

Research Consultant

Covid-19 Impacts:
The COVID-19 epidemic increased demand for dried goods since fresh fruits and vegetables were limited in stock in grocery stores and supermarkets due to supply chain and distribution channel disruptions caused by lockdowns. However, the epidemic has increased the demand for freeze-dried vegetables and fruits in the country, which will be used in soups, snacks, bread, dressings, and confectionary food commodities. With increased consumer health consciousness in the COVID-19 scenario, customers were aware of the detrimental consequences of artificial food additives used to preserve food, fueling demand for healthy and natural food products.

Considered in this report
•Geography: Germany
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Germany Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

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By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruit industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.