Columbia Personal Care Appliances Market Overview, 2029

Colombia has a long history producing and exporting of personal care products in the region. The country offers a consolidated market with high levels of consumption and is considered a regional distribution platform, thus making Colombia an ideal foreign investment destination for personal care sector. Besides, Colombia’s varied business network and wide range of natural ingredients meet the international market’s needs. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling, and environmentally-friendly packaging. Moreover, Columbia consumers' desire for beauty products and personal grooming products drives industry participants to boost the demand for hair care appliances in the region. Customers, specifically the millennials, have been taking corrective steps and measures to look good aesthetically. Hairstyle provides an identity to their overall facial look. These factors drive the growth of the hair care appliances market. According to a research report, “Colombia Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the Colombia Personal Care Appliances market was valued at more than USD 140 Million in 2023. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

Men’s grooming appliances are those devices which help men in processes such as trimming their hair and shaving their face. Grooming appliances refer to products that people use to keep themselves clean, hygienic and make their skin and face look presentable. Personal grooming is the skill of maintaining one’s look, which involves all the body parts and gives to a positive self-image in society. It determines a person’s confidence, professionalism, maturity, and intelligence. The rise in demand for personal hair care appliances can be attributed to shift towards customer preferences from unsafe chemical-based hair styling appliances to electrical styling appliances. Columbia consumers are more connected than ever before. Social media platforms are the go-to source for discovering and learning how to use beauty and personal care products. They are more engaged with beauty and personal care than before, and are savvy about brands. New shopping retailers are blooming to meet consumers’ needs and desires. The convergence of physical and digital retail is also evident across the region with e-commerce showing promising signs of growth. The hair care market in Colombia has experienced significant growth in recent years, driven by increasing consumer awareness of hair health and the desire for salon-quality results at home. Hair dryers and hair straighteners have become increasingly popular among Colombian consumers, as they offer convenience and the ability to style hair quickly and easily. The demand for these products has been fueled by the growing popularity of sleek, straight hairstyles and the need to manage frizz in Colombia's humid climate. The hair removal market in Colombia has also seen a surge in demand, particularly for hair clippers and trimmers. As more Colombians prioritize personal grooming and appearance, the need for reliable and efficient hair removal tools has increased. Hair clippers and trimmers are popular among men for maintaining neat and well-groomed hairstyles, while women often use them for touch-ups between salon visits or for removing unwanted facial hair. The oral care market in Colombia has been driven by the growing awareness of the importance of dental hygiene and the desire for a brighter, healthier smile. Electric toothbrushes have become increasingly popular among Colombian consumers, as they offer superior cleaning power compared to manual toothbrushes. The demand for electric toothbrushes has been fueled by the increasing prevalence of dental problems, such as tooth decay and gum disease, and the need for more effective oral hygiene solutions. Wired personal care appliances, which are powered by electricity, have maintained a strong presence in the Colombian market. These devices are known for their consistent power supply, which ensures reliable performance and eliminates the need for frequent battery replacements. Hair dryers, hair straighteners, and electric toothbrushes are some of the most popular wired personal care appliances in Colombia. The convenience of having a constant power source has made wired devices attractive to Colombian consumers, particularly in urban areas where electricity is readily available. Additionally, wired appliances are often more powerful and offer advanced features, such as multiple heat settings or cleaning modes, making them suitable for those who prioritize performance and functionality. Wireless personal care appliances, which rely on battery power, have also gained popularity in Colombia. These devices offer greater portability and flexibility, allowing users to groom themselves on-the-go or in areas where access to electrical outlets may be limited. Trimmers, hair clippers, and epilators are some of the most common battery-operated personal care appliances in Colombia. The convenience of wireless devices has made them appealing to Colombian consumers who value the ability to use them in various settings, such as while traveling or in remote areas. Moreover, the increasing availability of rechargeable batteries and improved battery life has made wireless personal care appliances more practical and efficient. Many battery-operated devices now offer extended runtime on a single charge, reducing the need for frequent battery replacements.

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Manmayi Raval

Research Consultant

Supermarkets and hypermarkets are the dominant distribution channels for personal care appliances in Colombia. These large retail outlets offer a wide variety of products, including hair care devices, oral care tools, and hair removal tools, less than one roof. Consumers are drawn to the convenience and competitive prices offered by these stores. Almacenes Éxito and Carrefour are two of the largest supermarket chains in Colombia that have a strong presence in the personal care appliances market. Specialty stores, such as electronics and appliance retailers, are another important distribution channel for personal care appliances in Colombia. Convenience stores have also gained traction in the Colombian personal care appliances market, particularly for impulse purchases and last-minute needs. These stores offer a limited selection of personal care appliances, such as hair clippers and trimmers, and are often located in high-traffic areas for easy accessibility. Tiendas D1 and Ara are two of the largest convenience store chains in Colombia that have expanded their offerings to include personal care appliances. The e-commerce channel has been rapidly growing in the Colombian personal care appliances market, driven by the increasing internet penetration and the convenience it offers. Online platforms, such as Mercado Libre and Amazon, allow consumers to browse a wide range of products, compare prices, and have their purchases delivered directly to their doorsteps. The COVID-19 pandemic has further accelerated the adoption of e-commerce in Colombia, as consumers have become more comfortable with online shopping for personal care appliances. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: Columbia • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Columbia Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.