Canada Personal Care Appliances Market Overview, 2029

Canada is the second-highest market in North America, showing a high growth rate in the personal care appliances industry. The connection between wealth and feeling good is one that beauty brands have been making for quite some time but should emphasize now given the current climate. Brands that authentically "grant" Canadians permission to make time for them and perform self-care beauty rituals will be well received. One of the major trends in the personal care appliances market, which drives the personal care market, is increasing beauty consciousness among women and men. Grooming plays a serious role in maintaining high self-confidence. Canada Day, which happens every July 1, marks one of the most popular shopping events on the calendar for Canadian consumers. This is often mainly thanks to the wow-worthy sale events hosted by so many of our favorite retailers. Whether you’re trying to find a new summer wardrobe, some garden furniture, fun outdoor games, or some must-have beauty bag essentials to work you through the (fingers crossed) months of sunshine ahead, we've got you covered. Every year on the fourth Thursday of November, "Black Friday" is widely known and is followed by "Thanksgiving Day" in the United States of America. Canada celebrates on the identical day as the US. Since 1952, today has been considered the beginning of the Christmas shopping season in the United States. It's the biggest shopping season of the year and has a great impact on the retail industry. According to a research report, "Canada Personal Care Appliances Market Overview, 2029,” published by Bonafide Research, the Canada Personal Care Appliances market was valued at more than USD 940 Million in 2023. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. Many stores become profitable on this huge shopping day, and other people get offers and deals on various products and services. Black Friday had picked up its significance in Canada a few decades ago when the Canadian dollar was on par with the US dollar and people from Canada were crossing the border to take advantage of the great shopping deals in the US. It would be a loss to retailers in Canada if they did not create a shopping event before Christmas. This caused Black Friday in Canada within the Christmas holiday season. Black Friday seems to be the happiest shopping day in the US and Canada today.

On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling and environmentally friendly packaging. Consumers are actively looking for hair styling tools, such as straighteners and curlers that are easily accessible and affordable ways to keep their hair looking its best while also allowing them to experiment with different styles at different times. However, the increasing awareness of the heat damage caused by hair straighteners is one of the major factors limiting the purchasing behavior of customers. Thus, the manufacturers are trying to launch new innovative straighteners to meet the consumer’s prevailing concern at a budget-friendly price range. The hair care segment, which includes products like hair dryers, straighteners, and styling tools, This growth is largely attributed to rising fashion trends, increased awareness of hair health, and a focus on personal grooming. Consumers are increasingly concerned about hair loss and scalp issues, prompting a shift towards organic and natural hair care products, which are perceived as safer alternatives to chemical-laden options. Similarly, the demand for hair removal tools such as clippers and trimmers is on the rise, reflecting a broader trend towards personal grooming among both men and women. The increasing popularity of electric toothbrushes and oral care devices underscores a growing consumer focus on health and hygiene, further driving market demand in Canada. In addition to individual products, the market for hair styling tools, power shavers, epilators, and oral irrigators is also expanding. This is fueled by a combination of factors including technological advancements, the rise of e-commerce, and a growing preference for at-home grooming solutions, which have become more accessible and affordable. The increasing prevalence of social media and beauty influencers has also played a crucial role in shaping consumer preferences and driving sales across these categories.

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Manmayi Raval

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Wired appliances, powered directly from electrical outlets, are often favored for their reliability and consistent performance. Products like electric shavers, hair dryers, and straighteners benefit from uninterrupted power supply, making them suitable for prolonged use without the need for battery replacement or recharging. This is particularly important in a market where consumers prioritize efficiency and performance, especially for professional-grade tools used in salons and at home. Conversely, battery-operated appliances have gained traction due to their convenience and portability. As consumers increasingly seek flexibility in their grooming routines, wireless devices such as cordless hair clippers and electric toothbrushes allow for easy maneuverability without being tethered to a power source. This is especially appealing in a country like Canada, where many consumers value the ability to use personal care devices in various settings, including travel and outdoor activities. The rise of rechargeable lithium-ion batteries has also improved the performance and longevity of these devices, further enhancing their appeal. The Canadian market is characterized by a moderate concentration of major players, with companies like Sephora and Bath & Body Works accounting for over 50% of total revenue. The pandemic initially disrupted sales, particularly in makeup categories, but has since led to a resurgence in demand as consumers return to familiar brands and stores. E-commerce has emerged as a dominant distribution channel, with a significant portion of the population embracing online shopping; projections indicate that by 2025, approximately 77.6% of Canadians will be using e-commerce. Supermarkets and hypermarkets are significant players in the distribution landscape, offering a wide array of personal care products at competitive prices. Their extensive reach and one-stop shopping convenience make them a popular choice for consumers seeking everyday essentials. Specialty stores, on the other hand, focus on specific product categories, providing a curated selection and expert advice, which appeals to consumers looking for specialized items and personalized service. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

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Considered in this report • Geography: Canada • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Canada Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.