France Personal Care Appliances Market Overview, 2029

In recent years, the personal care appliance market has grown significantly. The drop in salon visits is one of the primary factors driving demand for personal care appliances. The personal care appliances segment is a significant market that is expected to grow rapidly throughout the projected period. The necessity for curling irons and other styling items may keep demand high. Hair removal gadgets are also increasing popularity, owing to increased demand for electric shavers and a shift away from manual shavers and trimmers. Increasing Per Capita Income is one of the factors for growth of France Personal Care Appliances Market. France is one of the world's leading exporters of personal care products, with major import destinations, like Germany, the United Kingdom, Italy, and Spain, across the world. With the inclusion of the world's top beauty companies, the industry is fiercely competitive. In France, consumers heavily used hair dryers to dry hair quickly and make the hair look smooth and glossy every time after use. These styling tools are mostly preferred to achieve significant control over their hair compared to drying it naturally. The hair appliances, like straighteners and curlers, enable consumers to create various hairstyles as required, thus making these hair styling tools popular among people in the region. To meet the growing demand, the key market players operating are focusing on expanding their distribution channels and networks. Moreover, the rising requirement for hair styling tools, largely across professional salons, followed by the personal use segment, has led to strong growth in lightweight and compact hair styling equipment, such as hair dryers. The growing reliance on using personal products, which combine both the aspects of daily use and are travel size, has witnessed a strong uptick over recent years.

According to a research report, “France Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the France Personal Care Appliances market is expected to rise by USD 1.14 Billion by 2029. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

The market for personal care appliances in France, particularly hair care and oral hygiene products, this growth can be attributed to a rising trend in home grooming, as consumers seek salon-quality results at home. Products such as energy-efficient hair dryers and straighteners with advanced technologies, like smart sensors and quick heating capabilities, are particularly appealing as they cater to the growing desire for convenience and efficiency. The increasing awareness of the adverse effects of chemical hair treatments has also led consumers to prefer styling tools that do not rely on harsh chemicals, further boosting demand for electric styling appliances. The French market for these appliances is characterized by a blend of traditional retail and online shopping, with stores like Darty and Monoprix being popular choices for purchasing these products. The increasing focus on eco-friendly and energy-efficient designs is also shaping product offerings, aligning with consumer values around sustainability. In the realm of hair removal, products like clippers and trimmers are gaining traction as consumers prioritize personal grooming routines. Similarly, electric toothbrushes are becoming more popular due to their effectiveness in promoting oral health. The trend towards electric appliances in these categories reflects a broader consumer shift towards products that offer enhanced performance and ease of use.

The French market is characterized by a blend of these power supply types, with manufacturers focusing on developing multifunctional appliances that combine the benefits of both wired and wireless options. Wired appliances, such as hair dryers and electric shavers, continue to dominate the market due to their reliability and consistent power supply. These devices are often favored for their performance, particularly in professional settings where high power is essential for quick and effective grooming. The French market benefits from a stable electrical supply, operating at 220-230 volts, which supports the widespread use of these appliances without the need for voltage converters for most products from neighboring countries like the UK. However, the wired segment faces challenges as consumers increasingly seek more versatile options that accommodate their on-the-go lifestyles. Conversely, wireless, battery-operated appliances are gaining popularity, particularly among younger consumers and those prioritizing convenience. Cordless products like hair trimmers, shavers, and epilators are favored for their portability and ease of use, making them ideal for travel and quick grooming sessions. The rise of rechargeable battery-powered devices is notable, as they offer hassle-free operation without being tethered to a power source. This trend is supported by the increasing penetration of e-commerce, allowing consumers to easily access a wider range of innovative products. The emphasis on quality, performance, and energy efficiency remains paramount, as brand loyalty plays a significant role in purchasing decisions.

Supermarkets and hypermarkets are large retail formats that offer a wide variety of products under one roof, typically at competitive prices. They operate on a self-service model, allowing customers to browse and select items freely. In France, hypermarkets like Carrefour and Leclerc dominate the market, benefiting from economies of scale and extensive product ranges. Specialty stores focus on specific product categories, providing a curated shopping experience. They often emphasize quality, expertise, and customer service, catering to niche markets such as organic foods or luxury goods. While they may not have the same volume as larger retailers, specialty stores can attract dedicated customer bases. Convenience stores, characterized by their smaller size and extended hours, provide essential goods and services in easily accessible locations. They cater to consumers looking for quick purchases, often at a premium price due to the convenience factor. In urban areas of France, these stores have become increasingly popular, especially in densely populated neighborhoods. E-commerce has transformed the retail landscape, allowing consumers to shop online for a vast array of products. The rise of platforms like Amazon and local players such as Cdiscount reflects a significant shift in consumer behavior towards online shopping, accelerated by the COVID-19 pandemic. In France, e-commerce is rapidly growing, with many traditional retailers enhancing their online presence to compete.



Covid-19 Impact:
The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during the pandemic will Increase the demand for the industry.

Considered in this report
• Geography: France
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• France Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.