Spain Personal Care Appliances Market Overview, 2029

The styling tools are designed to meet specific hair concerns of individuals, and consumers can choose the products according to their requirements. In Spain, consumers heavily used hair dryers to dry hair quickly and make the hair look smooth and glossy every time after use. These styling tools are mostly preferred to achieve significant control over their hair compared to drying it naturally. The hair appliances, like straighteners and curlers, enable consumers to create various hairstyles as required, thus making these hair styling tools popular among people in the region. To meet the growing demand, the key market players operating are focusing on expanding their distribution channels and networks. Moreover, the rising requirement for hair styling tools, largely across professional salons, followed by the personal use segment, has led to strong growth in lightweight and compact hair styling equipment, such as hair dryers. The growing reliance on using personal products, which combine both the aspects of daily use and are travel size, has witnessed a strong uptick over recent years. The increase in demand for personal hair care appliances can be accredited to shift in consumer preferences from harmful chemical-based hair styling products to electrical styling products. Market players are using smart technology to amplify their customer experience and are working on developing appliances that consume lesser energy. For instance, in January 2019, AER introduced world’s first cordless hair dryer. AER dryer uses Lithium Silicon battery and provides lesser carbon dioxide emissions. The personal care appliance uses AI technology and offers personalized solutions according to hair length, hair types, and weather conditions.

According to a research report, “Spain Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the Spain Personal Care Appliances market is anticipated to add to more than USD 230 Million by 2024–29. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

In the hair care segment, products like hair dryers, straighteners, and stylers are increasingly popular as consumers seek professional-quality results at home. The rise of social media and beauty influencers has amplified the desire for well-styled hair, leading to a surge in sales of these appliances. The convenience and efficiency of electric tools have made them essential in daily routines, particularly among younger demographics who prioritize appearance and personal care. The hair removal market is also thriving, with hair clippers and trimmers gaining traction due to their practicality and the growing trend of at-home grooming. The COVID-19 pandemic further accelerated this trend as individuals sought to maintain their grooming routines without frequenting salons. The oral care sector, electric toothbrushes are witnessing robust growth in spain, this growth is attributed to heightened awareness of oral hygiene and the effectiveness of electric toothbrushes in plaque removal compared to manual brushing. The integration of advanced technologies, such as AI features that track brushing habits, has also attracted tech-savvy consumers looking for enhanced dental care solutions.

Wired (Electric) Appliances dominate the market due to their reliability and consistent performance. Products like hair dryers, straighteners, and electric toothbrushes that require a constant power source are preferred for their efficiency and power. The wired segment benefits from advancements in technology, providing consumers with high-performance devices that often feature rapid heating and advanced functionalities. This segment is particularly appealing to users who prioritize performance over portability, as these products are typically used in fixed locations such as bathrooms or dressing areas. On the other hand, Wireless (Battery-Operated) Appliances are gaining traction, especially among younger consumers who value convenience and mobility. Battery-operated devices like trimmers and epilators offer the freedom to move without being tethered to a power outlet, making them ideal for travel or quick touch-ups. The increasing demand for such products reflects a broader trend towards at-home grooming solutions, driven by the desire for flexibility and ease of use. The Spanish market is witnessing a shift towards these portable options, particularly in urban areas where space may be limited, and consumers seek multifunctional tools that fit their fast-paced lifestyles.

Supermarkets and hypermarkets are the leading distribution channels, accounting for a significant portion of retail sales. Major players like Mercadona and Carrefour dominate this space, providing a wide range of products under one roof, which appeals to consumers seeking convenience and variety. These retail formats are particularly popular in urban areas where consumers prioritize accessibility and time-saving shopping experiences. Specialty stores focus on specific product categories, such as cosmetics, electronics, or health and beauty products. While they represent a smaller market share compared to supermarkets, they cater to niche markets and offer expert advice and specialized products, attracting consumers looking for quality and specific brands. Convenience stores serve as essential outlets for last-minute purchases, especially in densely populated urban areas. Their extended hours and proximity to residential neighborhoods make them attractive for quick shopping trips. However, they often face challenges due to higher prices compared to larger retailers, which can limit their competitiveness. The e-commerce sector has experienced rapid growth, particularly post-pandemic, as more consumers embrace online shopping for its convenience. Retail giants like Amazon lead this space, and food and grocery items are increasingly being purchased online, reflecting a shift in consumer behavior towards digital platforms.



Covid-19 Impact:
The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during The pandemic will Increase the demand for the industry.

Considered in this report
• Geography: Spain
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Spain Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.