United Kingdom Personal Care Appliances Market Overview, 2029

The United Kingdom ranks second in Europe and fifth worldwide in the Personal Care Appliances market. According to the National Hair & Beauty Federation (NHBF) of the United Kingdom, more than 1,000 new hair and beauty salons will open in the country by 2020. As the number of hairdressers grows, so does the trend toward hair products containing food-based substances, which has shown to be a worthwhile investment. People are increasingly looking for eco-friendly hair care products. These factors have a considerable impact on regional demand. There are 67.3 million people living in the United Kingdom, 33.25 million of whom are men and 34.05 million of whom are women. Between the ages of 15 and 65, 42.7 million people make up the majority of the population.10.8 million Individuals live in country regions contrasted with 56.5 million in metropolitan regions. Social media is a powerful force in the world of fashion, makeup, hairstyling and trendsetters. As such, there has been an increase in promotions, such as advertising hairstyling tools on various media channels, which has attracted the attention of domestic customers. Following the evolving fashion trends in hairstyling, the strong social media influence is one of the major factors driving the growth of the market studied. The growing popularity of social media influencers, DIY hair styling tutorials and training videos, especially among millennials, is expected to create growth opportunities for companies operating in the market.

According to a research report, “UK Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the UK Personal Care Appliances market is anticipated to add to more than USD 340 Million by 2024–29. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly. Additionally, beauty brands are focusing on growing their consumer base through these influencers and celebrities as consumers conduct extensive research before purchasing hair styling tools.

The personal care appliances market in the UK is highly competitive, with major players like Philips, Braun, Oral-B, GHD, and Dyson dominating the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets. The demand for hair care products, including hair dryers and straighteners, is driven by a strong culture of personal grooming and styling. Brands like GHD and Dyson lead the market, offering innovative technologies that enhance performance and user experience. The influence of social media and beauty trends has further propelled consumer interest in achieving salon-quality results at home. In the hair removal category, the popularity of hair clippers and trimmers has surged, especially among men embracing self-grooming. Brands like Philips and Braun are prominent, providing user-friendly devices that cater to modern grooming needs. The convenience of at-home grooming solutions is a significant factor driving this market segment. The oral care segment, particularly electric toothbrushes, is also witnessing substantial growth. This growth is attributed to increased awareness of oral hygiene and the effectiveness of electric toothbrushes in plaque removal. Leading brands such as Oral-B and Philips Sonicare dominate this space, appealing to consumers with features like smart technology and personalized brushing experiences. The UK market reflects a willingness to invest in high-quality personal care appliances that enhance daily routines and improve grooming standards, driven by rising disposable incomes and a focus on personal appearance.

In the UK personal care appliances market, the distinction between wired (electric) and wireless (battery-operated) devices significantly influences consumer preferences and purchasing behavior. Wired appliances such as hair dryers, straighteners, and electric toothbrushes continue to be popular due to their reliability and consistent performance. Consumers appreciate the uninterrupted power supply these devices offer, making them ideal for daily grooming routines. Brands like Dyson and Philips dominate this segment, focusing on innovation and efficiency, which enhances user experience through features like rapid heat-up times and advanced motor technology. Wireless (battery-operated) appliances are gaining popularity, particularly among consumers who value convenience and portability. Rechargeable devices like hair clippers, trimmers, and epilators are increasingly favored for their ease of use and suitability for travel. The shift towards cordless appliances is driven by a desire for flexibility in grooming routines, especially among younger consumers who prioritize ease of use and modern aesthetics. For instance, products like Philips' USB cordless beard trimmer exemplify the trend towards battery-operated devices, offering long battery life and ergonomic designs. The UK market is also witnessing a rise in e-commerce, which facilitates the availability of both wired and wireless personal care appliances, enabling consumers to easily compare features and prices. The overall trend reflects a growing willingness to invest in high-quality personal care appliances that enhance daily routines and personal grooming standards.


Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the UK Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are Conad, Selex, Coop, Végé, and Agorà. The largest Supermarket Chain in United Kingdom is called Conad, and it has about 3,300 locations across the country. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UK. Online retail is experiencing dynamic growth rates in the country due to the ease of research, including comparing products and prices, and the ability to easily find deals. Similarly, the convenience of having products delivered to your doorstep continues to attract many time-pressed customers. For example, BaByliss/BaByliss Pro and GHD dominate the hair straighteners and dryer’s category, while BaByliss/BaByliss Pro dominates hair curlers, offering products from £22 to £195 on various online portals. Various online portals such as Amazon, eBay, Look fancy Group Ltd, HQhair.com and Beauty Expert have reviews of the best hair dryer products on the market.



Covid-19 Impact:
The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during the pandemic will Increase the demand for the industry.

Considered in this report
• Geography: UK
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• UK Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.