Australia Personal Care Appliances Market Overview, 2029

Beauty and grooming products are used by Australians to make them feel better about themselves. With many Australians staying home, beauty expectations have increased and a more casual approach to "looking good" has been adopted by many. To combat this, brands should remind consumers that caring for their skin, hair, and oral health isn't just about physical appearance but can also improve self-esteem and mental health. The connection between wealth and feeling good is one that personal care brands have been making for quite some time but should emphasize now given the current climate. Personal care appliance consumers are very brand, quality conscious and urban consumers are becoming more style-conscious, which is invariably driving the personal care appliances market growth majorly in Australia. The growing consciousness of the benefits of personal care appliances in emerging economies and increasing urbanization are driving the personal care appliances market. Also, the increasing e-commerce sector is expected to contribute significantly to the growth of the personal care appliances market. The durability and high cost of a few products restrain the personal care appliances market's growth. However, there is a huge opportunity in the Asia Pacific market; the market is almost untapped, and a few players have already started capturing the market share of the personal care appliance market.


According to a research report, "Australia Personal Care Appliances Market Overview, 2029,” published by Bonafide Research, the Australia Personal Care Appliances market is expected to reach a market size of more than USD 580 Million by 2029. Such products include hair care, oral care, and other personal hygiene products that are battery- or electricity-operated. The market is expected to grow at a steady pace for products that have already established themselves. The sales of comparatively newer products, such as hair stylers and oral care appliances, are anticipated to witness a faster adoption in the market. Increased attentiveness toward personal grooming and beauty is driving the personal care electrical appliances market's growth. LOVEBYT is delightfully different toothpaste made from premium natural ingredients that transforms ordinary toothpaste into something extraordinary. Lovebyt Charcoal & Mint cleanses, whitens, and brightens for a healthy, sparkling smile. It's natural, smooth, and creamy, with a fresh, minty flavor. In Australia, toothpaste and oral hygiene products are regulated as either therapeutic goods or cosmetics, depending on how the product is advertised or presented for supply, the claims made by the product, the product’s intended use, and the product’s ingredients. The Therapeutic Goods Administration (TGA) is responsible for regulating toothpaste and oral hygiene products that are medicines or marketed as having therapeutic effects. Toothpaste and oral hygiene products are classified as "therapeutic." Ugg Boots, Tim Tams, fairy bread, Chris Hemsworth, and the many hair and beauty brands that call Australia home are some of the few favorites.

The Australian market for personal care appliances, including hair care and oral hygiene products such as hair dryers, straighteners, and stylers are in high demand as consumers seek efficient and effective solutions for hair management. The rise of social media influencers and beauty tutorials has heightened interest in hair styling, leading to increased sales of these appliances. Similarly, hair removal devices like clippers and trimmers are popular for their convenience and the growing trend of at-home grooming, particularly among younger demographics who prioritize personal grooming routines. The oral care segment, particularly electric toothbrushes, is also experiencing robust growth. This growth is largely attributed to heightened awareness of oral health and the benefits of advanced dental care technologies, such as timers and pressure sensors that enhance user experience. Consumers are increasingly opting for rechargeable electric toothbrushes due to their long-term cost-effectiveness and environmental benefits, which further drives market demand.

Wired appliances, such as hair dryers and straighteners, are favored for their consistent power supply and performance reliability. They typically deliver higher power output, which translates to quicker styling and grooming results. This reliability appeals to consumers who prioritize efficiency in their daily routines. However, the wired category is facing competition from the growing popularity of wireless devices, which offer enhanced convenience and portability, particularly for on-the-go lifestyles. Wireless, battery-operated devices have gained traction due to their flexibility and ease of use. Products like electric toothbrushes and hair clippers are increasingly designed to be rechargeable, reducing the need for disposable batteries and appealing to environmentally conscious consumers. The convenience of cordless operation allows users to groom without being tethered to a power outlet, making these devices particularly attractive for travel or use in areas without easy access to electricity.

In Australia, the distribution channels for retail products encompass supermarkets and hypermarkets, specialty stores, convenience stores, e-commerce, and others, each serving distinct consumer needs and preferences. Supermarkets and hypermarkets, such as Coles and Woolworths, dominate the market, accounting for over 65% of grocery sales. These large retail formats offer a wide variety of products, providing consumers with one-stop shopping convenience. Their extensive networks and economies of scale allow them to keep prices competitive, further solidifying their leading position in the market. Convenience stores, while smaller in scale, fulfill the demand for quick and easy access to everyday essentials. Their strategic locations in urban areas and extended hours make them a go-to option for consumers looking for immediate purchases, especially in busy lifestyles. E-commerce has emerged as a rapidly growing distribution channel, significantly accelerated by the COVID-19 pandemic. Online shopping provides consumers with the convenience of purchasing from home, often with the added benefits of home delivery or click-and-collect options. The rise of e-commerce has prompted traditional retailers to enhance their online presence, leading to a more integrated omnichannel shopping experience.



Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: Australia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Australia Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.