Japan Personal Care Appliances Market Overview, 2029

Japan is one such country where people live for more than 100 years. Their way of living and principles of life it makes them unique. Japanese consumers are extremely sophisticated and well informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels. Popular items for Japanese consumers are high-performance products, quick-acting Personal Care appliances products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics including skin care products which in turn is boosting the growth of beauty and personal care appliances market in the country. The desire to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling, and environmentally-friendly packaging. So as to combat this, brands should remind consumers that taking care of their skin, hair, and oral care isn't solely about one’s physical appearance, but also can have positive impacts on self-esteem and mental health. The connection between wealthy and feeling good is one that personal care brands have been making for quite some time but should emphasize now given the current climate. Brands which will authentically ‘grant’. Women and Men both are used Personal Care appliances for personal grooming purposes. Japanese Use Beauty & Grooming Products to Feel Good About Themselves. Many Japanese staying home, beauty expectations are lowered and a more casual approach to ‘looking good’ has been adopted by many. According to a research report, “Japan Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the Japan Personal Care Appliances market is anticipated to add to more than USD 430 Million by 2024–29. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

The transformation in the modern scenario led modification in the concept of beauty, wellness, and grooming. In the modern age of competition consumers are getting more watchful towards beauty and grooming. Increasing beauty consciousness among women and men is one of the major trends in personal care electrical appliances market, which lead to drive the personal care market. Grooming plays a major role in maintaining a high self-confidence. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are opting for personal care appliances rather than traditional products, due to huge social media exposure. Growing personal care concerns is a major factor driving the personal care appliances market. The demand for personal care appliances in Japan, particularly in the categories of hair care, hair removal, and oral hygiene, has seen significant growth due to a combination of lifestyle changes, technological advancements, and increased consumer awareness. The hair care segment, products like hair dryers and straighteners are popular among Japanese consumers, driven by a cultural emphasis on personal grooming and aesthetics. The market for hair styling tools is bolstered by innovations that enhance usability and efficiency, catering to a fast-paced lifestyle where convenience is paramount. Similarly, hair removal devices, including clippers and trimmers, have gained traction as consumers seek effective and convenient solutions for personal grooming at home, reflecting a broader trend towards self-care and personal maintenance. This growth is fueled by rising awareness of oral health, with electric toothbrushes being promoted for their superior plaque removal capabilities compared to manual brushes. Technological advancements, such as smart features and built-in timers, further enhance their appeal, making them attractive to consumers looking for efficient oral care solutions. Additionally, the rise of e-commerce has made these products more accessible, allowing consumers to easily compare options and make informed purchases. As disposable incomes rise, consumers are more willing to invest in high-quality personal care products, driving demand across these categories. Wired personal care appliances, such as hair dryers and straighteners, are prevalent in Japan due to their reliability and consistent power supply. These devices typically offer higher performance levels, enabling faster operation and more effective results. For instance, electric toothbrushes often feature advanced functionalities, such as timers and pressure sensors, which enhance user experience and promote better oral hygiene. The wired segment benefits from the widespread availability of electrical outlets in Japanese homes, making it convenient for consumers to use these appliances daily without worrying about battery life or recharging. Conversely, wireless or battery-operated appliances, including portable hair stylers and electric toothbrushes, have gained popularity for their convenience and portability. Battery-operated electric toothbrushes, for example, are particularly appealing for their affordability and ease of replacement, making them accessible for a broader audience. This segment is projected to grow significantly, with a compound annual growth rate (CAGR) of approximately 18.1% for electric toothbrushes alone, reflecting a shift towards more versatile and user-friendly options. The increasing demand for both wired and wireless appliances in Japan is driven by a combination of technological advancements, rising disposable incomes, and growing consumer awareness regarding personal care. As consumers seek high-quality, efficient products that fit seamlessly into their lifestyles, the market for personal care appliances continues to evolve, accommodating diverse preferences for power supply types. Japan's retail landscape is characterized by a variety of distribution channels, each serving distinct consumer needs and preferences. Supermarkets and hypermarkets are the leading distribution channels in Japan, accounting for a significant portion of retail sales. These large-scale retailers offer a wide range of products, from groceries to household items, allowing consumers to access diverse goods under one roof. The convenience of one-stop shopping appeals to busy urban consumers, making these formats particularly popular in densely populated areas. Specialty stores focus on specific product categories, such as cosmetics, electronics, or fashion. While they may not have the same volume of sales as larger retailers, they cater to niche markets and provide personalized services, which can enhance customer loyalty. Convenience stores, such as 7-Eleven and Lawson, play a crucial role in Japan's distribution network. They are strategically located to serve consumers looking for quick and easy access to everyday items. Their extended operating hours and diverse product offerings, including ready-to-eat meals, make them a staple in Japanese daily life. E-commerce is rapidly growing in Japan, driven by increasing internet penetration and changing consumer behaviors. Online shopping offers convenience and a broader selection of products, appealing to tech-savvy consumers. Major platforms like Amazon and Rakuten are leading this segment, which is expected to continue expanding as more consumers embrace digital shopping. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: Japan • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

Aspects covered in this report • Japan Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.