Mexico Personal Care Appliances Market Overview, 2029

Mexico is one of the largest nations in terms of economy in North America. Mexican culture is defined by the boundaries of riches and poverty, with limited labour wedged between a top-tier unit of landowners and financial backers on one side and masses of rural and urban poor on the other. Be that as it may, disregarding the difficulties it faces as an emerging nation, Mexico is one of the chief economic and political powers in North America. The Mexicans, men and women, are ever more attentive to the quality of the products they purchase, thanks to the free trade agreements that the country has with the other 46 nations in the world. The average Mexican consumer spends about 90 dollars a year on products and personal care. Hot Sale is an annual shopping holiday created and organized by the Mexican Association of Online Sales (AMVO), which promotes and discounts e-commerce sales in Mexico. Since its launch way back in 2014, this event has become one of the most important exclusive shopping days in the country, after El Buen Fin. El Buen Fin (or "the great weekend") is the Mexican version of Black Friday. Created in 2011 to spice up the local economy, it became a requirement for all e-commerce. So, bear in mind that this special date is usually celebrated the third weekend of November, and it is considered the most important weekend for all Mexicans in regards to shopping. Christmas, the famous holy day and worldwide cultural and commercial phenomenon, Called "Navidad" in Spanish, celebrations happen everywhere in Mexico, and, of course, it's the last chance in the year for businesses to boost their sales.

According to a research report, “Mexico Personal Care Appliances Market Overview, 2029”, published by Bonafide research, the Mexico Personal Care Appliances market is anticipated to add to more than USD 280 Million by 2024–29. Personal care electrical appliances are used both by men and women for personal grooming purposes. Such products include hair care, oral care, and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. The sales of comparatively newer products such as hair stylers and oral care appliances, is anticipated to witness a faster adoption in the market. Increase attentiveness towards personal grooming and beauty driving personal care electrical appliances market growth. Women and men both use personal care appliances for personal grooming purposes. Mexicans use beauty and grooming products to make they feel better. With many Mexicans staying home, beauty expectations are lowered, and a more casual approach to "looking good" has been adopted by many. So to combat this, brands should remind consumers that taking care of their skin, hair, and makeup isn't solely about one’s physical appearance but can also have positive impacts on self-esteem and mental health. "The connection between wealth and feeling good is one that beauty brands have been making for quite some time but should emphasize now given the current climate." Brands that can authentically "grant" Mexicans permission to make time for them and perform self-care beauty rituals will be well received. "The will to make educated and ethical purchase decisions means consumers are raising their expectations for brands when it comes to transparent ingredient sourcing and labelling and environmentally friendly packaging."

The hair care and personal grooming market in Mexico is experiencing significant growth, driven by evolving consumer preferences and increasing disposable incomes. The professional hair care segment, which includes products like hair dryers and straighteners, this trend is influenced by a culturally ingrained emphasis on hair as a symbol of beauty and identity, prompting consumers to invest in quality hair care products and devices. The market for hair removal products, such as clippers and trimmers, is also gaining traction. This is partly due to a growing awareness of personal grooming and hygiene, particularly among younger demographics who are increasingly influenced by social media trends and celebrity endorsements. The demand for electric toothbrushes and other oral care devices is similarly rising, as consumers prioritize health and wellness in their daily routines. The shift towards online shopping has further accelerated market growth, with e-commerce platforms becoming the preferred channel for purchasing these products. Consumers appreciate the convenience and often lower prices available online, which has encouraged a broader range of brands to enter the market, including those offering organic and natural formulations.

The personal care appliances market in Mexico is increasingly characterized by two primary power supply types: wired (electric) and wireless (battery-operated) devices. The wired segment remains dominant, largely due to the reliability and consistent performance of electric-powered appliances such as hair dryers, straighteners, and electric shavers. These devices are preferred for their efficiency and are often designed for both home and professional use, appealing to a wide range of consumers who prioritize quality and effectiveness in their grooming routines. The wired appliances cater particularly well to the growing urban population, which seeks high-performance products that can meet their fast-paced lifestyles. Conversely, the wireless segment, comprising battery-operated devices, is gaining traction due to its convenience and portability. Products like cordless hair clippers, trimmers, and epilators are increasingly favored by consumers who value ease of use and the ability to groom on the go. This trend is particularly appealing to younger demographics, including millennials and Gen Z, who are more inclined to invest in innovative and versatile personal care solutions. The rise of e-commerce in Mexico has also facilitated the growth of battery-operated appliances, as consumers can easily compare products and access a wider range of options online.

Supermarkets and hypermarkets remain a leading channel, offering a wide selection of products at competitive prices. These large retail outlets are popular among Mexican consumers due to their convenience and ability to provide one-stop shopping experiences. Major players like Walmart, Soriana, and Chedraui dominate this segment, with their extensive store networks across the country. Specialty stores, particularly those focused on beauty and personal care, are also gaining traction in Mexico. Brands like Sephora and The Body Shop have established a strong presence in Mexico, appealing to consumers seeking personalized service and high-quality products. Convenience stores have emerged as another significant distribution channel for personal care appliances in Mexico. Chains like Oxxo, 7-Eleven, and Circle K have expanded rapidly, offering a convenient option for consumers to purchase essential items, including hair care and grooming products. The accessibility and extended operating hours of these stores make them attractive options for on-the-go shoppers. The rise of e-commerce has significantly impacted the personal care appliances market in Mexico. Online platforms like Amazon, MercadoLibre, and Linio offer a vast selection of products, often at lower prices than brick-and-mortar stores. The conveniences of shopping from home and the ability to compare prices and reviews have made e-commerce an increasingly popular choice among Mexican consumers, particularly younger demographics. Other distribution channels, such as drugstores and pharmacies, also play a role in the Mexican personal care appliances market.



Covid-19
The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report
• Geography: Mexico
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Mexico Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type
• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply
• Wired
• Wireless (Battery operated)

By Gender
• Male
• Female
• Others

By Sales Channel
• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.