Italy Perfume Market Overview, 2029

The use of perfume in Italy dates back to ancient times, when perfume culture was established within the Greco-Roman civilization. Finally, the word perfume comes from the Latin word "per fumum," which means "through smoke." The Romans burned the leaves, crushed the flowers, and used the wood chips and aromatic resin as offerings to the gods, but also used oils and essences to perfume both their hair and bodies. Venetian merchant Marco began his journey and discovery to strengthen the spice trade in Europe, paving the way for new fragrance options. In fact, it's amazing to learn that many of the fragrance's roots go back to Venice. Perfume is closely tied to the customs of Italy, especially southern Italy. It is a form of courtesy, grace, and ritual that is inevitable at social gatherings. Salvatore Ferragamo, Giorgio Armani, Bulgari, Acqua di Parma, Dolce & Gabbana Groupe, Sephora, Gucci, Jo Malone, Givaudan, Gianni Versace, Marionnaud Parfumeries Italia SRL are the key players in Italy Perfume Market. Production is unevenly distributed in a geographic sense, with over 50% of manufacturing centers and companies in the northern region of Lombardy, followed by Emilia Romagna with around 10% and Veneto with almost 8%. The north largely predominates the south in terms of manufacturing, with the three southern regions not even ranking due to low production levels. Every year, Italy hosts seven free perfume expos to help spread the word about new fragrances.

According to Research Report “Italy Perfume Market Overview, 2029” published by Bonafide research, the Italy Perfume market was valued at more than USD 2 Billion in 2023. The Italy perfume market is gaining momentum due to rising personal care trends and growing demand for exotic scents for young people. Moreover, product diversification by manufacturers is attracting more consumer segments. Apart from that, rising consumer spending on luxury fragrances due to rising income levels and rising living standards continues to boost perfume sales. Other major factors propelling the demand for perfumes worldwide are rapid urbanization, increasing population and aggressive advertising by the manufacturers. However, the availability of counterfeit goods is one of the biggest challenges for the market. In general, Italian customers are open to unusual and enveloping scents like as incense, ambroxan, oud, and vanilla. But what distinguishes Italians is their desire to be distinctive, different, and non-standard in comparison to everyone else. Italy has the highest per capita perfume usage rate. In general, the perfume approach is quite open, forward-thinking, and unbiased, and it is also a fantastic signal of change and novelty. Knows who's who and sticks to their fragrances, but other customers are willing to try something new.

Based on Product type, Eau De Parfum is one of the leading segments in the market as it has highest level of fragrance concentrations and includes a huge percentage of essential oils as compared to other types. Parfum is expected to be fastest growing during forecast period owing to its higher concentration and longevity of fragrance scent. Based on End User, Women segment leads the market as women populations are inclined towards sustainable fragrances for their personal grooming purposes. Men segment is expected to grow at faster rate during forecast period due to increasing personal hygiene & grooming awareness among men. Men fragrances are stronger and more aromatic in nature, which, in turn, may increase the product’s adoption.

On the basis of Product, Premium segment is leading the market due to personalization, product differentiation and quality and increasing demand for handcrafted and exclusive products. Mass products segment is expected to grow at faster rate during forecast period due to increasing production which results to increasing demand. Based on Nature Type, Synthetic Perfume leads the market due to increased production and consumption among people. Natural Perfume is expected to grow at significant rate during forecast period due to increasing awareness about use of organic products to avoid skin related problems or allergies.

Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the Italy are Conad, Selex, Coop, Végé, and Agorà. The largest grocery network in Italy is called Conad, and it has about 3,300 locations across the country. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Italy. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.



Covid-19 Impact:
The COVID-19 crisis has accelerated the transformation of the sector, especially regarding distribution, a key link in the perfume value chain. Leading perfumers have had to compensate for brick-and-mortar store closures by expanding digital sales channels, especially specialized e-commerce sites. Faced with this trend, brick-and-mortar retailers must innovate and communicate to keep customers engaged in their stores. The ones most likely to buck this trend are large, powerful networks that are either bringing independent brands into the group or risking their disappearance. Online retailers are recognizing growing interest as home consumers seek alternatives to retail. Some cosmetics brands, inventories, and mail-order retailers have reported doubling their e-commerce sales compared to pre-COVID-19.

Considered in this report
• Geography: Italy
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Italy Perfume market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User
• Men
• Women
• Others

By Ingredient Type
• Natural
• Synthetic

By Product
• Premium
• Mass

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.