Columbia Deodorant Market Overview, 2029

A deodorant is a constituent which has applied to the body to prevent body odour due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. These antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat; therefore human sweat only has an evident smell when bacteria decompose it. Colombia offers a full range of sales channels to consumers, with various distribution methods depending on the type of product offered. These methods range from traditional wholesalers selling to traditional shops which then sell to the public, to more sophisticated methods, such as large department stores and superstores, which are increasingly popular outlets. Grupo Éxito is the supermarket operator with the largest workforce in Colombia. Supermercados are the largest and have the broadest range of products. They usually carry international brands as well as local Colombian products.

According to the research report, "Colombia Deodorant Market Overview, 2029,” published by Bonafide Research, the Colombia Deodorant market was valued at more than USD 110 Billion in 2023. The fastest growing segment of the Anti-Per spirants and Deodorants market in Columbia. Unilever has opened a deodorant factory in Morelos, Mexico. The percentage of female population is 50.90% compare to 49.10% male population. Colombia has 0.92 million more females than males. The GDP of Colombia was USD 314.32 Billion in 2021. According to the company, the factory will accelerate growth in North and Central America—doubling the national production of deodorants, and will supply markets in Mexico, the US, Canada, Central America, the Caribbean and Colombia. The facility has its own solar energy production, water collection and recycling systems, and will be a model of sustainable practices. The population of Colombia was 51.265 Million. There are 25.17 million males and 26.09 million females in Colombia.

Creams are the most popular product type in Colombia's beauty and personal care market. They offer versatility, with facial creams, body lotions, and hand creams being widely used. Consumers are increasingly seeking creams with natural ingredients, anti-aging properties, and sun protection. Brands have responded by launching innovative creams tailored to different skin types and concerns. For example, Colombian brand Natura offers a range of organic facial creams made with native ingredients like camu camu and murumuru butter. Sprays and roll-ons are gaining popularity, particularly in the deodorant and fragrance categories. Consumers appreciate their convenience and ease of application. Brands are introducing new scents and formulas to cater to evolving preferences. For instance, Axe, a leading men's grooming brand, has launched a range of body sprays with long-lasting fragrance and antiperspirant properties. Gels and sticks are preferred for targeted applications. In the skincare segment, aloe vera gels are popular for their soothing and hydrating properties. Makeup brands offer gel-based products like lip glosses and highlighters for a luminous finish. Deodorant sticks are also widely used, with brands emphasizing natural ingredients and long-lasting protection. Wipes are convenient for cleansing and makeup removal, especially among busy consumers. Brands are introducing biodegradable and eco-friendly wipes to cater to the growing demand for sustainable products. The "Others" category includes niche products like hair pomades, beard oils, and specialized skincare serums, which are gaining traction among consumers seeking unique and tailored solutions.

Traditionally, metal packaging, particularly aluminum cans, has been widely used for aerosol deodorants. This type of packaging is valued for its ability to maintain product integrity and extend shelf life. However, concerns about environmental sustainability have prompted a shift towards more eco-friendly options, limiting its growth potential. Currently, plastic packaging dominates the deodorant market in Colombia, holding the largest market share. Its versatility, lightweight nature, and cost-effectiveness make it appealing to both manufacturers and consumers. Innovations in plastic packaging, such as the use of recycled materials and eco-friendly designs, have enhanced its attractiveness. Companies are increasingly adopting sustainable practices, such as Berry Global's introduction of CleanStream recycled plastic, to meet rising consumer demand for environmentally responsible products. This segment is expected to continue growing as brands focus on convenience and sustainability. Others includes various alternative packaging types, such as glass and biodegradable materials. While these options are gaining traction among niche markets, they currently represent a smaller share of the overall market due to higher costs and limited availability.

The women's segment is currently the largest, driven by a growing emphasis on personal grooming and hygiene. Women in Colombia have increasingly sought a variety of deodorant options, including sprays, roll-ons, and natural formulations. This segment's growth is attributed to the rising awareness of personal care and the demand for diverse fragrance options, which has led brands to innovate and expand their product lines to cater to female consumers' preferences. The men's segment, while smaller, is projected to experience significant growth in the coming years. This is due to changing societal norms where men are becoming more conscious of personal grooming and hygiene. Brands are responding with targeted marketing strategies and product innovations, such as long-lasting formulations and unique scents, which appeal to younger male consumers. The others segment includes products aimed at niche markets, such as children or unisex deodorants. Although this segment holds a smaller market share, it is gaining traction as brands introduce products tailored to specific demographics, including eco-friendly and organic options.



Offline channels continue to dominate the Colombian deodorant market, accounting for the majority of sales. This segment includes traditional retail outlets such as supermarkets, hypermarkets, convenience stores, and specialty shops. Grupo Éxito, the largest supermarket operator in Colombia, offers a wide range of deodorant products to consumers. Offline distribution provides consumers with the opportunity to physically examine and select products, making it a preferred choice for many Colombians. While offline channels remain dominant, online distribution is gaining traction in the Colombian deodorant market. E-commerce platforms and direct-to-consumer sales are becoming increasingly popular, driven by the growing smartphone penetration and internet accessibility across the country. Online channels offer convenience, a wider product selection, and competitive pricing, attracting a younger demographic of consumers. Major retailers and brands are investing in their online presence to cater to the evolving shopping habits of Colombians.

COVID-19 Impact on Deodorants Market

The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Columbia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Columbia Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.