Argentina Deodorant Market Overview, 2029

Argentina is hot on its heels as rapidly emerging market in South America region. The strong difference between value and volume growth is due to high inflation in Argentina. High protection formulations and additional benefits are boosting sales in Argentina. New products tend to focus innovation on deodorant sprays rather than roll-ons or creams, Sprays enjoy such strong usage among Argentinians due to their practicality and low cost compared to other formats. Unilever, with both the number one and number two deodorant spray brands, Rexona and Axe, will continue to dominate the category in Argentina with its strong investment in both innovation and advertising campaigns. The population of Argentina was 45.808 Million. The Sex Ratio in Argentina in 2021 is 95.304 male per 100 females. There are 22.25 million males and 23.35 million females in Argentina. The percentage of female population is 51.2% compare to 48.8% male population. Argentina has 1.1 million more females than males. The demand for organic and natural deodorants due to concerns over skin allergies and the adverse effects of chemical-based products. Consumers are increasingly opting for products that are free from harmful chemicals, which have led to a rise in the availability of organic deodorants in the market.


According to the research report, "Argentina Deodorant Market Overview, 2029,” published by Bonafide Research, the Argentina Deodorant market is anticipated to grow at more than 6.04% CAGR from 2024 to 2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Skincare products are expected to grow rapidly in Argentina, owing to the growing demand among women and young consumers. The most popular products in the country are multifunctional skincare products that protect skin from the harsh sun and other environmental conditions and promote an even lighter skin tone. A growing preference for organic and natural skincare products, particularly among younger generations, is driving market growth. Organic facial care products such as scrubs, toners, and cleansers leverage the power of the most potent vegetable and fruit extracts, herbs, and clays to intensely cleanse, repair, and nourish the skin without harsh chemicals. Multiple stores of Sephora and Mecca Cosmetics across Argentina have exposed consumers to international brands, which in turn fuels the market growth for skincare products. Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and skin dullness, have fueled the demand for natural and organic beauty and personal care products in Argentina. Natural skincare and cosmetic products that are free from chemicals and transparent about the content have been preferred by consumers, which is likely to drive demand for natural skin care products. To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic personal care products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free' and 'cruelty-free'. Furthermore, the growing trend of organic concept stores for bio-cosmetic products is also expected to boost the growth of the country's natural and organic beauty and personal care products market.

The global deodorant packaging market is segmented into three main categories based on material: metal, plastic, and others. Metal packaging, typically made from aluminum or steel, offers superior durability and protection for deodorant products. Metal containers provide effective barrier properties against light, air, and moisture, helping to preserve the quality and integrity of the deodorant formulation. Metal packaging also exudes a premium and luxurious aesthetic that appeals to consumers seeking high-quality personal care products. The sleek and shiny appearance of metal containers enhances the perceived value of the deodorant product and contributes to brand differentiation on retail shelves. Plastic containers are considered more durable than glass or paper, with the ability to withstand shocks or drops. Plastic is often preferred due to its lower cost compared to other raw materials. Additionally, plastic deodorant is lightweight and easy to carry around, making it convenient for traveling. In 2017, about 14.5 million tons of plastic were used in container and packaging production in the U.S. Most manufacturers are utilizing a large amount of plastic material for the production of deodorant sticks, wipes, sprays, and roll-ons. Glass packaging offers a premium and eco-friendly alternative to plastic. However, glass is more fragile and heavier compared to plastic. Bioplastics, made from renewable resources like corn or sugarcane, are gaining popularity as a sustainable packaging option. Refillable deodorant products that use bioplastics are estimated to reduce plastic use for packaging by 50%.

In the Argentine deodorant market, the end-user segments are primarily classified into men, women, and others. The men's segment is currently leading the deodorant market in Argentina, driven by a growing awareness of personal grooming and increased participation in sports. Men are increasingly turning to deodorants to combat body odor, particularly athletes who require effective odor control during physical activities. The popularity of spray deodorants, known for their convenience and quick application, resonates well with male consumers, making this segment a key driver of market growth. The women's segment is also crucial, reflecting the changing preferences and increasing participation of women in the workforce. Historically, women had limited options for deodorants, but the market has expanded significantly to include a variety of fragrances and formulations. The demand for natural and organic ingredients has surged, as many women seek products free from harmful chemicals. This shift has led to the introduction of innovative products, such as aluminum-free deodorants, which cater to health-conscious consumers. The "others" segment encompasses various demographics, including children and unisex products. While this segment is smaller, it is gaining traction as brands innovate to capture diverse consumer needs.



Offline channels, including supermarkets, pharmacies, convenience stores, and specialty shops, remain the dominant method of distribution for deodorants in Argentina. These traditional retail outlets provide consumers with immediate access to a wide range of products, allowing them to compare prices and brands directly. The convenience of purchasing deodorants in physical stores is particularly important in urban areas, where consumers prefer to shop in person. Major players like Unilever and Procter & Gamble leverage these channels effectively, ensuring their products are readily available to consumers. The offline segment is expected to maintain its relevance despite the growing popularity of e-commerce, as many consumers still value the tactile experience of shopping. The online segment has seen significant growth in recent years, driven by increased internet penetration and changing consumer shopping habits. E-commerce platforms and brand websites offer a convenient alternative for consumers, especially amidst the COVID-19 pandemic, when many turned to online shopping for personal care products. The rise of social media marketing has also played a crucial role in promoting deodorant brands, particularly among younger demographics who are more inclined to shop online. This channel allows for targeted advertising and promotional offers, enhancing consumer engagement and driving sales.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Argentina
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Argentina Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.


Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.