Canada Deodorant Market Overview, 2029

A deodorant is a constituent which has applied to the body to prevent body odour due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. These antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat; therefore human sweat only has an evident smell when bacteria decompose it. The population of Canada was 38.246 Million. There are 18.90 million males and 19.17 million females in Canada. The percentage of female population is 50.36% compare to 49.64% male population. Canada has 0.4 Million more females than males. Most sales to Canadian companies are handled through relatively short marketing channels; in many cases, products move directly from manufacturer to end user. This is particularly true for industrial products. 90% or more of prospective customers for industrial products are in or near two or three major cities. Canada’s consumer goods market is more widely dispersed than its industrial market. From a regional perspective, the country may be divided geographically into distinct markets, plus the territories, defined as follows: Ontario, Québec, the West, Atlantic Canada, and Northern Canada. According to the research report, "Canada Deodorant Market Overview, 2029,” published by Bonafide Research, the Canada Deodorant market is expected to reach a market size of more than USD 530 Million by 2029. Based on product type, deodorant spray holds the largest share in the market, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period. Based on distribution channel, the offline segment holds the majority of market share, while the online segment is expected to have an impressive growth rate during the forecast period. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period. In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially.

Sprays are popular for their convenience and quick application, often used for deodorants and body mists. Innovations in this segment include eco-friendly aerosol alternatives and formulations that incorporate natural ingredients to appeal to health-conscious consumers. Roll-ons offer a targeted application method, primarily for deodorants. The market has seen advancements in formulations that enhance skin hydration and reduce irritation, catering to sensitive skin types. Creams dominate the skincare segment, particularly in foot care, where they account for over 40% of the market share. Innovations focus on multi-functional properties, such as moisturizing, exfoliating, and anti-fungal benefits, addressing common foot-related issues driven by busy lifestyles and increased awareness of foot health. Gels are favored for their lightweight texture and quick absorption, commonly found in products like hair styling gels and facial treatments. The market is evolving with the introduction of gels enriched with botanical extracts and active ingredients targeting specific skin concerns. Sticks are typically used for solid deodorants and lip balms. The innovation trend includes the development of organic and vegan formulations, appealing to environmentally conscious consumers. Wipes have gained traction for their convenience in cleansing and refreshing, particularly in the facial and baby care segments. The market is innovating with biodegradable materials and formulations free from harsh chemicals. Others encompass a range of personal care products, including lotions and scrubs, which are increasingly incorporating natural and sustainable ingredients to meet consumer demand for transparency and safety in product formulations. Metal packaging, commonly used for aerosol sprays, is favored for its durability and recyclability. Innovations in this segment include the introduction of refillable metal containers, such as Dove's refillable deodorant, which emphasizes sustainability by allowing consumers to reuse the outer casing while replacing only the internal cartridge. This approach not only reduces waste but also appeals to environmentally conscious consumers seeking long-lasting products. Plastic packaging remains prevalent, particularly for roll-on and stick deodorants. Recent trends highlight a shift towards eco-friendly alternatives, such as push-up paperboard tubes, which significantly reduce plastic waste. These tubes are increasingly adopted by both niche and mainstream brands, reflecting a broader industry movement toward sustainability. Additionally, many brands are incorporating post-consumer recycled materials into their plastic packaging, aligning with consumer demand for greener options. Other packaging options include biodegradable materials and innovative designs aimed at reducing environmental impact. For example, some brands are exploring lightweight, recyclable materials for refill cartridges, which minimizes shipping weight and plastic usage over time. The accessibility of these packaging solutions is enhanced by direct-to-consumer subscription models, allowing consumers to automate their purchases and reduce reliance on single-use plastics. The men's segment is the larger market shareholder in Canada, driven by factors such as increased participation in sports and a growing awareness of personal grooming. Athletes in popular sports like football, basketball, and hockey are increasingly turning to deodorants to combat unpleasant odors caused by sweating. This trend has led to a surge in demand for men's deodorants, particularly those with long-lasting protection and innovative formulations. Additionally, the introduction of natural and aluminum-free options has appealed to health-conscious male consumers, further boosting the segment's growth. The women's segment, while slightly smaller than the men's, remains a crucial part of the Canadian deodorant market. Women are more conscious of their personal hygiene and often seek out deodorants that offer a variety of fragrances and benefits. The increasing popularity of natural and organic formulations has also resonated with female consumers, who are more aware of the potential risks associated with traditional deodorants. Brands have responded by introducing a wider range of scents and formulations tailored to women's preferences, further driving demand in this segment. While the "others" category is not as prominent in Canada, it encompasses consumers who do not identify with the traditional gender binary or prefer unisex products. As societal attitudes evolve and inclusivity becomes more important, this segment may gain traction in the future, presenting opportunities for brands to cater to a diverse consumer base.

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Manmayi Raval

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Offline distribution remains the dominant channel, accounting for a significant share of the market. This includes supermarkets, hypermarkets, convenience stores, and pharmacies, where consumers prefer to physically inspect products before purchase. The availability of a wide range of brands and product types in these retail environments enhances consumer confidence and satisfaction. This channel benefits from promotional campaigns that allow brands to engage directly with customers, fostering brand loyalty. Despite the rise of online shopping, many consumers still value the immediacy and tactile experience of buying deodorants in-store, especially for products with specific scents or formulations. Online distribution, however, is witnessing impressive growth and is rapidly gaining traction among Canadian consumers. The convenience of e-commerce platforms allows for easy access to a broader selection of products, including niche and natural brands that may not be available in traditional retail outlets. The COVID-19 pandemic accelerated this shift, as consumers became more accustomed to online shopping. Brands like Glossier have successfully launched their deodorants online, emphasizing innovative packaging and formulations that cater to modern consumer preferences. The online channel's growth is further supported by competitive pricing and the ability to read reviews, which influences purchasing decisions. COVID-19 Impact on Deodorants Market The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply. Considered in this report • Geography: Canada • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Canada Deodorant market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.