United Kingdom Deodorant Market Overview, 2029

A particularly important trend emerging in this market is the growing consumer preference for natural cosmetics, based on the idea that greener products can bring more benefits to the body. The trend is also strong in the deodorant sector, with more and more consumers preferring to buy natural products not only to avoid irritation but also to reduce the environmental impact of cosmetic use. Impact the environmental impact of the materials used in its construction. In this regard, vapour-form deodorants are becoming more and more appreciated, as in the absence of gas, these products can significantly reduce their environmental impact. In the United Kingdom, an estimated 79% of people have purchased deodorant as part of their weekly shopping. That's about 50 million people, and that's a lot of waste when you consider how many deodorants are in a single-use plastic or aerosol can. About 600 million aerosol cans of deodorant are used each year in the UK. Fussy, Ethique, Wild, Earth Conscious, Your Nature, Akt, Salt of the Earth, Milly & Sissy, and Lush are some of the best-known zero-waste deodorants based in the UK.

According to the research report, "UK Deodorant Market Overview, 2029,” published by Bonafide Research, the UK Deodorant market is anticipated to grow at more than 3.15% CAGR from 2024 to 2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials.

Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the United Kingdom are Tesco, Sainsbury’s, Co-op Food, Waitrose, Morrison’s, and ASDA. Tesco, the UK’s largest supermarket chain, has around 4,000 stores. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across United Kingdom. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. The increasing use of social media and celebrity endorsements is influencing the advertising strategies of market leaders.


Key Development:
• Unilever UK has introduced a compressed packaging format across its portfolio of female aerosol deodorants, including Sure Women, Dove and Vaseline. The compressed pack is half the size of traditional aerosol deodorants and contains half the gas volume, down from 150ml to 75ml, using 28% less packaging. As they use less propellant, the spray feels a little softer, less cold and drier when applied. A major benefit to retailers is that the packs take up less shelf space and less storage space at the back of the store.
• A UK-based Elsa's Organic Skinfoods launched its Ocean Natural Deodorant Crème, a unisex crème-to-powder product containing coconut oil, peppermint, tea tree, rose geranium, and patchouli, which offers 24-hour protection. Furthermore, the emergence of younger consumers led to a more selective purchasing.



Covid-19 Impact:
The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies.

Considered in this report
• Geography: UK
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• UK Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.