Brazil Deodorant Market Overview, 2029

Brazil is one of the major beauty-market in the world. This is due to its tropical climate, which increases the demand for deodorants in the country. The Brazilian market for deodorants is thriving, with the rise in demand. Therefore, many players are entering the market, and the consumers are getting the opportunity to choose among the various options available to them while checking the deodorant shelf space. Unilever Brazil Ltd leads the deodorant market in Brazil, due to its portfolio of strong brands that are driving innovation. Moreover, the wider availability of products in supermarkets/hypermarkets and major pharmacy chains of the country drives the market share. Fragrance, face, deodorant and makeup are among the fastest-growing categories in the beauty sector—and account for more than 80% of direct-sales revenues. The common denominator is that these are all emotion-driven, rather than merely functional, products, and the human component looms large.

According to the research report, " Brazil Deodorant Market Overview, 2029,” published by Bonafide Research, the Brazil Deodorant market is anticipated to add USD 4.08 Billion by 2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Sprays are popular for products like cologne, perfume, and deodorant. They offer a convenient and quick application method. Roll-ons are commonly used for deodorants and provide a mess-free application. Creams are versatile and used across skin care, hair care, and makeup products. They provide moisturization and nourishment. Gels are lightweight and popular for hair styling products, as well as some skin care like acne treatments. Sticks are convenient for products applied to targeted areas like lipstick, sunscreen, and deodorant. Wipes are handy for cleansing and makeup removal. The personal care segment, which includes products like deodorants, shampoos, and skin creams, is the largest due to the daily usage and need for these products. Makeup is driven by the growing concern for aesthetics, especially among younger consumers. Perfumery is popular for gifting and self-indulgence. Innovations in the market include personalized cosmetics to meet individual needs, natural and sustainable products, vegan and cruelty-free options, smart cosmetics using technology, and products catering to specific demographics like black skin and men's skin care. These innovations are driven by evolving consumer preferences for customization, ethical and sustainable practices, and targeted solutions.

Metal packaging is traditionally used for aerosol sprays, which remain popular due to their ease of use and quick application. However, the segment faces challenges related to sustainability and recycling, prompting brands to innovate with eco-friendly formulations and recyclable materials. Plastic packaging has emerged as the leading segment in the Brazilian deodorant market. Its dominance is attributed to several factors: plastic containers are lightweight, cost-effective, and durable, making them ideal for mass production and consumer convenience. The increasing consumer preference for sustainable options has led manufacturers to explore recycled and biodegradable plastics, aligning with the growing demand for environmentally friendly products. Brands like Unilever are investing in sustainable plastic solutions, enhancing their appeal among eco-conscious consumers. The "others" segment includes glass and paper packaging, which are less common but are gaining traction among niche brands focused on luxury or artisanal products. These alternatives often emphasize aesthetics and sustainability, appealing to a specific demographic that prioritizes premium and eco-friendly options.

Men's segment is a significant contributor to the Brazilian deodorant market due to the country's tropical climate and the active lifestyle of its male population. Men in Brazil are increasingly conscious of personal grooming and hygiene, driving the demand for deodorants. The men's segment is further boosted by the growing popularity of sports and fitness activities, which necessitates the use of deodorants to combat odor and sweat. Major brands like Axe and Rexona have capitalized on this trend by offering targeted products for men, such as sports-oriented and long-lasting formulas. Women have traditionally been the primary consumers of deodorants in Brazil, and this trend continues to hold strong. Brazilian women are becoming more conscious of their personal care needs and are willing to invest in quality deodorants that offer protection, fragrance, and skin care benefits. Brands like Dove and Natura have found success in this segment by offering products that cater to the specific needs of women, such as sensitive skin and hormonal changes. Others segment encompasses children, teenagers, and other niche groups within the Brazilian deodorant market. While not as significant as the men's and women's segments, the others segment is expected to grow as brands recognize the potential for targeted products. For example, the increasing awareness of natural and organic products has led to the introduction of deodorants specifically designed for children, using gentle formulas and natural ingredients.



Offline distribution remains the dominant channel, accounting for a significant share of deodorant sales. Supermarkets and hypermarkets are the primary outlets, providing consumers with a wide variety of products and brands under one roof. This channel benefits from consumers' preference for physically inspecting products before purchase, especially in personal care categories like deodorants. Pharmacies and drug stores also contribute substantially, often focusing on specialized products, such as those for sensitive skin or natural formulations. The convenience of these locations, combined with the established trust in pharmacy brands, drives consumer loyalty and repeat purchases. Online distribution has been gaining traction, particularly accelerated by the COVID-19 pandemic, which shifted consumer behavior towards e-commerce. Online platforms offer convenience and a broader range of products, including niche and innovative brands that may not be available in physical stores. The rise of social media marketing and targeted advertising has also enhanced brand visibility in the online space, appealing to younger consumers who prefer shopping digitally.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Brazil
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Brazil Deodorant market with its value and forecast along with its segments
• Region-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.