Mexico Deodorant Market Overview, 2029

Mexico is the second-highest market in North America, showing a high growth rate in the Deodorant industry. The growing young population is driving the market growth of deodorant and antiperspirant. They are the fastest-growing products in terms of demand among youngsters. The market for personal grooming products such as Deodorant is gaining tremendous growth on the account of the increasing young population and the growing popularity of these products around the country. Innovations in the deodorant sector include the development of aluminum-free and organic options, catering to a rising demand for natural ingredients. Major international brands, such as Unilever and Procter & Gamble, dominate the Mexican deodorant market, but local brands are also gaining traction by offering culturally relevant products at competitive prices. E-commerce has emerged as a crucial distribution channel, especially post-pandemic, allowing consumers to access a wider range of products conveniently. Brands are increasingly focusing on sustainability by introducing refillable deodorant products and utilizing eco-friendly packaging. The introduction of deodorant wipes and sprays that dry quickly and leave no residue has also gained popularity, particularly among younger consumers who value convenience and effectiveness.

According to the research report, "Mexico Deodorant Market Overview, 2029,” published by Bonafide Research, the Mexico Deodorant market is anticipated to grow with more than 3.71% CAGR from 2024–2029. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials.
The deodorant packaging market in Mexico is segmented primarily into three types: metal, plastic, and others. Metal packaging, particularly in the form of aerosol cans, has traditionally dominated the deodorant market due to its ability to provide effective product preservation and ease of use. Innovations in this segment focus on reducing the environmental impact, with brands increasingly adopting recyclable materials and lightweight designs to minimize carbon footprints. The accessibility of metal-packaged deodorants is high, as they are widely available in supermarkets and convenience stores, appealing to consumers who prefer familiar and trusted formats. Plastic packaging has seen significant growth in the Mexican deodorant market, driven by its versatility and cost-effectiveness. Roll-ons and sticks made from plastic are popular due to their lightweight nature and durability. Recent developments include the introduction of bioplastics and refillable options, which cater to the rising consumer demand for sustainable products. This segment has become increasingly accessible through various distribution channels, including e-commerce platforms, which have expanded the reach of plastic-packaged deodorants, particularly among younger consumers who prioritize convenience and eco-friendliness. The "others" category encompasses various innovative packaging solutions, including glass containers and non-traditional formats like deodorant wipes. While these options are less common, they are gaining traction among niche markets that value aesthetics and premium experiences. Accessibility for these products can be more limited, often found in specialty stores or online, catering to consumers looking for unique or luxury deodorant options.

The deodorant market in Mexico is segmented into three primary end-user categories: men, women, and others. The men's segment is experiencing rapid growth, driven by increasing awareness of personal grooming and hygiene among male consumers. Traditionally, men have been less engaged in the deodorant market compared to women, but this trend is changing as more men participate in sports and fitness activities, leading to a higher demand for effective odor control products. Innovations such as sport-specific deodorants and fragrances tailored for men are gaining popularity, making this segment a key driver of market growth. The rise of e-commerce and targeted marketing campaigns further enhance accessibility, allowing brands to reach a broader male audience. The women's segment holds the largest market share in Mexico, primarily due to the long-standing cultural emphasis on personal care and grooming among women. This segment benefits from a diverse range of products, including sprays, roll-ons, and natural deodorants, which cater to varying preferences and skin sensitivities. The increasing participation of women in the workforce has also contributed to heightened demand for convenient and effective personal care products. Brands are focusing on innovative fragrances and sustainable packaging to attract female consumers, reinforcing the importance of this segment in driving overall market growth. The "others" segment encompasses a variety of niche markets, including products designed for children, specific skin types, and those with unique fragrance profiles. This segment is essential for capturing diverse consumer needs and preferences, contributing to the overall vibrancy of the deodorant market.

Offline distribution channels, such as supermarkets, hypermarkets, and convenience stores, have traditionally dominated the deodorant market in Mexico. These channels offer a wide variety of products, making them easily accessible to consumers across the country. Supermarkets like Walmart de México, Organización Soriana, and Grupo Commercial Chedraui have a strong presence, accounting for a significant portion of deodorant sales. Convenience stores, which are ubiquitous in Mexico, also contribute to the market's growth by providing quick access to deodorant products. Offline channels continue to be the primary source of deodorant purchases, driven by consumer preference for in-person shopping experiences and the ability to physically inspect products before purchase. Online distribution channels, including e-commerce platforms and brand-owned websites, have gained traction in recent years, particularly due to the COVID-19 pandemic. The increasing adoption of smartphones and the growing popularity of online shopping have made it easier for consumers to access a wider range of deodorant products from the comfort of their homes. Major e-commerce platforms like Amazon and MercadoLibre have expanded their presence in Mexico, offering a diverse selection of deodorants and enabling consumers to compare prices and read reviews before making a purchase. Additionally, the rise of delivery services like Rappi and Cornershop has made it more convenient for consumers to order deodorants online and have them delivered to their doorsteps.




COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Mexico
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Mexico Deodorant market with its value and forecast along with its segments
• Region-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.