Russia Oral Care Market Overview, 2028

Oral and dental hygiene is critical for human health because it helps prevent a variety of oral diseases. It is critical to discuss Russia's current oral healthcare delivery system. In the Russian Federation, the oral health care system is mixed, with private providers playing a significant role in providing oral health care services. It is interesting to note that the Russian Federation has neither an oral health policy nor a national strategy or program for oral health. Oral healthcare facilities are mostly concentrated in urban areas, and the rural population must travel a long distance to receive oral care. Furthermore, the Russian Federation's oral facility network and volume of health care in municipal and state hospitals have decreased since 2000. Adults' access to preventive oral health examinations has also declined by 30%. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and public organizations conduct surveys and programs around the world to raise awareness about oral hygiene. Thus, the rise in such initiatives, combined with growing awareness about oral care, is fueling the growth of the Russian oral care products market. In the Russian Federation, the prevalence of oral problems increased with adult education level. Adults' oral problems differed by ethnicity, religion, and wealth quintile in the country. Adults living in Russian Federation cities had a higher prevalence of oral problems. The oral problems were higher in adults having BMI.

According to the report, "Russia Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.38 Billion by 2028. Urbanization is accelerating quickly. Because of increased purchasing power and increased advertising of naturally derived goods, Russia is becoming more aware of the benefits of organic personal care products, particularly dental care products. Consumer purchasing habits are shifting toward eco-friendly, natural, and organic items as a result of the COVID-19 epidemic. Manufacturers are developing unique products to capture the attention of consumers, which helps increase brand awareness and customer loyalty while also preventing oral diseases and encouraging oral hygiene. Bamboo brushes and vegan toothpaste are two examples of these products. Because of the convenience of having all products in one location and a large selection at the same time, supermarkets and hypermarkets dominate the Russia Cheese Market. Magnit, Pyaterochka, Dixy, Lenta, and Auchan are the largest hypermarkets and supermarkets in Russia. Magnit is one of Russia's largest supermarket chains. In 2021, they had 25,315 outlets across the country. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to purchase culinary items such as cheese. Carrefour, Walmart, Amazon, and other well-known vertical specialists are attracted to the market.

As per World Bank, Russia have 143.4 million people in 2021, with 66.50 million men and 76.90 million women. The majority of the population, 49.80 million people, is between the ages of 18 and 44. Inhabitants dwell in metropolitan areas, whereas rural areas have 35.85 million people. Russia's GDP in 2021, according to the World Bank, will be USD 1.78 trillion, with an inflation rate of 6.7% and a per capita income of US$12,172.8. According to a recent Oral Care in Russia study, females, adults who drink alcohol, and those who have any systemic disease are at a higher risk of oral problems in the Russian Federation. One-third of adults in the Russian Federation, in particular, had oral problems; thus, there is an urgent need to develop oral policy and programs, which the country currently lacks.

Alcohol-free mouthwashes are being used by consumers with dry mouth, diabetes, or systemic conditions like Sjogren's syndrome, as well as those receiving radiation therapy, which is helping the segment grow in the region. Key players in developing economies are working to raise awareness of the significance of including mouthwashes in a primary oral care routine, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and fight bacteria that can cause a variety of gum diseases.

Covid - 19 Impacts:
COVID-19 had no major impact on the Russian oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Signal, Colgate, Sanogyi, Oral-B, Aquafresh, Sensodyne, Elmex, Arthrodont, Teraxyi, Tonigencyi, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Russia's Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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