Singapore Oral Care Market Overview, 2028

Singapore has well-equipped dental clinics offering high-quality services. Singapore Dental Services market is currently at the growth stage owing to rising independent dental clinics with branches of existing dental chains, demand for cost efficiency, personal attention, and upgradation in technology. There was increasing demand for products tailored for sensitive teeth and gum health, as well as herbal and traditional products, leading to higher unit prices. Rapid urbanization and the penetration of international brands in emerging markets also contributed to stimulating volume sales as more consumers undertook regular oral hygiene.

According to the research report "Singapore Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.06 Billion by 2028. The availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene.

With rising GDP, consumers started demanding Sophisticated and fancy products that serve the multipurpose requirements of consumers. Further, with the advent of global brands to compete with domestic brands, competition became even more intense. With rising GDP, people became quite busy and preoccupied and started looking for superior quality products for dental and oral health. Further, oral and dental problems reported in Indonesia were quite high which skyrocketed demand for oral hygiene products. This is when fast-paced innovation in the dental care market was witnessed. Soon Singapore market was flushed with products for teeth whitening, dental care, sensitivity, gum care, fighting germs and cavities, etc. Numerous fancy and innovative products were launched in the market including electronic toothbrushes, sparkling toothpaste, fancy mouthwash, chewing gum to fight cavities, innovative flavors of toothpaste, mouth fresheners, dental floss, tongue cleaners, etc. which swiftly became popular amongst customers.

The market was restricted only to local general stores, but now hypermarkets and supermarkets are the leading distribution channels for oral care products in Singapore. Greater market penetration aided the expansion of the industry. Further, earlier packaging of products was quite simple. But now, bright, flashy, and glitzy packaging is used to draw more consumers toward the product. Flexible packaging is to date the most commonly used packaging material in the oral care market in Singapore. Now, advertisements for such products are much more fierce and aggressive than ever before.

Due to the introduction of advanced products like electric and battery-powered toothbrushes in the market, demand for such products keeps on increasing. These products have additional benefits like total deep cleaning, daily cleaning, whitening, tongue cleaning, and massaging. These products are contributing to the better oral health of their users. Special toothbrush designs for adults and children are available on the market to fulfill individual needs. For example, companies like Realme and Xiaomi will launch electronic toothbrushes in India in 2020.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the Singapore Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across Asia-Pacific, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Considered in this report
•Geography: Singapore
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•Singapore Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others

By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels

By Age Group
•Adults
•Kids
•Infants

By Application
•Home
•Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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