Canada Oral Care Market Overview, 2028

Canada is among the world leaders when it comes to the overall oral health of its citizens. Three out of every four Canadians visit a dental professional at least once per year, and 84% of Canadians believe they have good or excellent oral health. In Canada, wait times to see a dentist and receive treatment are among the shortest in the world. And, for the vast majority of Canadians, the availability and choice of dentists are non-issues. Roughly 80% of Canadians have a dentist; approximately 85.7 percent of Canadians visit a dentist within a 2-year period; 32% of Canadians have no dental insurance; 53% of adults between 60 and 79 years of age have no dental insurance; and 50% of Canadians in the lower-income bracket have no dental insurance. 84% of Canadians report their oral health as good or excellent; 6.4% of Canadians have no teeth. 5.5% of Canadians have untreated coronal cavities, most Canadians (73%) brush twice a day or more, and over a quarter (28%) floss five times a week.

According to the research report "Canada Oral Care Market Overview, 2028" published by Bonafide Research, the market is expected to add USD 0.25 Billion by 2028. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.

Canada is estimated to be the most opportunistic segment during the forecast period. The increasing consumer preference for herbal toothpaste products in the region is the driving factor for the growth of the market. The rising prevalence of oral disorders in nations such as Canada is fueling demand for Oral Care products.

The population of Canada was 38.246 Million. There are 18.90 million males and 19.17 million females in Canada. The percentage of the female population is 50.36% compared to 49.64% male population. Canada has 0.4 million more females than males. The Urban population of Canada was 31.229 Million. The GDP of Canada was USD 1.99 trillion in 2021. The increasing population and economy can be regarded as the driving factors for the growth of the Oral Care Market in Canada.

Due to the increasing aging population, there has been an increase in the number of dental implants and oral surgeries being performed. In addition, there is a decrease in manual dexterity and an increase in comorbidity and medications affecting the oral cavity. Hence, dental care in aged care facilities is found to be poor, and access to dental professionals is difficult. There are several other risk factors, such as smoking, poor oral hygiene, diabetes, medication, and hereditary conditions, which are also connected to the increase in dental diseases.

Based on the sales channel, specialty stores dominate the oral care market during the forecast period. Specialty stores offer a wide range of products. The customers get accurate product information through specialty store workers. Customers can also get all types of oral care products under one roof with the help of specialty stores. On the other hand, Oral care products can be purchased through the online sales channel, owing to the availability of multi-brand oral care products at reduced rates, the convenience of purchase, and free shipping. The success of online sales channels for oral care products has encouraged key market players to increase their investment in these channels.

Based on the age group, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.

Recent Development:
• In September 2021, Glaxosmithkline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
• In March 2021, Colgate-Palmolive and Philips entered into a long-term Collaboration to bring the Oral Care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.
• In April 2020, Hindustan Unilever Limited (HUL) merged with GlaxoSmithKline Consumer Healthcare Limited (India), with HUL responsible for distributing GSK's Consumer Healthcare brands in India including its leading oral healthcare brand, Sensodyne.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the Canada Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across North America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Considered in this report
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Canada Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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