France Oral Care Market Overview, 2028

The promotion of dental hygiene among all age groups in France is helping the regional market. Oral health education programs aimed at schoolchildren, as well as community interventions throughout the country, will contribute to the industry's growth. The Union Françoise pour la Santé Bucco-Dentaire (UFSBD), also known as the French Union for Oral Health, is the primary organization responsible for raising public awareness about oral health and hygiene issues, as well as promoting 'prevention consciousness' among the dental profession. The organization focuses on vulnerable populations such as the elderly, young children, new parents, pregnant women, and others. The French oral health system is organized around a fee-per-item model and is based on the provision of dental treatment. The system is supported by a complex mix of public and private health insurance plans. The system is successful in that it provides the majority of the French population with affordable dental treatment. However, in 2008, France had the highest health expenditure as a share of GDP of any European Union country, and rising oral health inequalities may be exacerbated by the way oral health care is provided and funded. Furthermore, there is no organized national strategy for the prevention of oral diseases or the promotion of oral health. The key players in the France Oral Care Market are Colgate-Palmolive Company, Procter & Gamble France S.A.S, Unilever France S.A., Pierre Fabre Oral Care, Johnson & Johnson Health Beauty France SAS, GlaxoSmithKline France, Ranir (Perrigo Company plc.), Bolton Group S.r.l., and Coslys.

According to the report, "France Oral Care Market Overview, 2028" published by Bonafide Research, the market is anticipated to add USD 0.32 Billion by 2028. France's oral care industry is being driven by the country's rapidly expanding FMCG industry. With an increasing trend toward premium products, the country's industry will find additional impetus for growth. The market is also being propelled forward by expanding distribution sectors. The online retail channel, in particular, is emerging as a significant distribution channel for dental hygiene products not only in France but also throughout Europe. Among the various products, mouthwash, in particular, is seeing an increase in demand. French consumers are also increasingly interested in organic products, prompting major industry players to invest in products containing natural ingredients. The government's new "100% Santé" legislation, which is set to go into effect by the end of 2021, is expected to significantly expand the range of treatments covered by social care. A €108 million investment will be made to expand free annual check-ups for people under the age of 24 as part of a prevention coverage expansion. Almost half (46%) of prosthetic treatments will be fully covered by social security, with the remaining quarter requiring relatively modest patient payment at government-capped prices.

According to a recent study, more than one in ten French respondents (11%) has 1-5 dental implants. Only 50% of French people say they brush their teeth twice daily, and less than a third (32%) brush for two minutes with fluoride toothpaste. 28% of people say they brush their teeth and rinse their mouth with water immediately after every main meal, which is higher than elsewhere in Western Europe but lower than in Southern European markets. 18% of respondents admit to skipping brushing their teeth when they are in a hurry, and 32% say they skip brushing when they forget.

As per World Bank, France has a population of 67.5 million people in 2021, with 32.67 million men and 34.83 million women. The majority of the population, 41.46 million people, is between the ages of 15 and 65. There are 54.67 million urban residents and 12.83 million rural residents. According to the World Bank, France's GDP in 2021 was USD 2.94 trillion, with an inflation rate of 1.6% and a per capita income of $ 43,518.5 (2021). The aging population is a significant driving force in the France oral care market, with the elderly being more susceptible to dental diseases such as dental caries and periodontitis. Dental caries affects 5% to 51% of people aged 65 to 74 in France. On the other hand, nearly 70% to 80% of the French population between the ages of 60 and 65 suffers from periodontitis, a disease that inflames the gums. France, like the rest of Europe, is experiencing an aging population. By 2060, nearly one-third of the country's population will be over the age of 60, with approximately 5 million people over the age of 85. Thus, France's dental hygiene programs target the elderly in particular, intending to educate not only the elderly population but also their families and carers about the importance of dental health. This, in turn, benefits the country's oral healthcare industry. The aging population will also drive demand for specialized teeth whitening products, as teeth lose their brightness with age due to increasing dentin darkness and enamel thinning.

Because of the convenience of having all products in one location and a large selection at the same time, supermarkets and hypermarkets dominate the France Cheese Market. The largest hypermarkets and supermarkets in France are Auchan, Carrefour, Intermarché, Leclerc, Monoprix, Super U, Lidl, and Aldi. Carrefour is France's largest grocery chain, with over 5,000 locations nationwide. The consumer goods industry has shifted to the most recent distribution channel, referred to as the online sales channel. The easy availability of a wide range of products, time savings, and high discounts are some of the factors that support the growth of online sales channels in the oral care market. People would rather buy products online than in stores or pharmacies. The online sales channel also offers numerous advantages to customers, such as low-cost products and free shipping, which is a significant growth factor. As a result, the emerging trend of online sales channels is providing lucrative opportunities for the growth of the oral care market in the upcoming years.

Customers with dry mouth, diabetes, or systemic diseases like Sjogren's syndrome, as well as those undergoing radiation therapy, use alcohol-free mouthwashes, which is assisting the segment's growth in the area. The importance of including mouthwashes in a primary oral care routine, such as before or after brushing and at various points throughout the day, to maintain the pH of the mouth and combat bacteria that can cause a variety of gum diseases is being emphasized by important players in developing economies.

Covid - 19 Impacts:
COVID-19 has had no impact on the France oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Signal, Colgate, Sanogyi, Oral-B, Aquafresh, Sensodyne, Elmex, Arthrodont, Teraxyi, Tonigencyi, and many innovative products on the market.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France's Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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