Japan Oral Care Market Overview, 2028

The Japanese oral Care market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on the particular needs of consumers, are positively influencing the market growth across the country.
 
According to the research report "Japan Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.86 Billion by 2028. The rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. The toothpaste is available in a variety of fluoride concentrations, with unique variations such as herbs, honey, and others, for specific goals such as dental disintegration control and tooth treatment. Mouthwashes are used to refresh the mouth or to manage gum diseases. The oral care market has grown due to the easy availability of a wide range of oral care products and efficient marketing methods. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
 
Japan is called a welfare country and public healthcare systems are well developed. Japan introduced a universal health insurance system for the entire population in 1961. It covers almost all medical and dental treatment and pharmacy care required by the population. People can receive treatment at a relatively low cost, and the same fee is applied throughout the nation. In 2000, in response to the increasing aging of the population, Japan initiated “long-term care insurance” to deliver health and welfare services for the elderly.
 
Japan has developed a system for providing high-quality and appropriate oral health care efficiently. Therefore, the oral health status of the Japanese population has improved markedly. Dental caries in children decreased remarkably. In adults and older populations, untreated decayed teeth decreased and people are keeping more natural teeth than ever before. As per World Bank, the population of Japan was 125.7 million people in 2021, with 61.4 million men and 64.3 million women. There are 15.1 million people under the age of 14 in the population overall. Between the ages of 15 and 64, there are 74.2 million people. There are 115.6 million city dwellers and 10.1 million rural dwellers. The World Bank estimates that Japan's GDP in 2021 will be USD 4.94 trillion, with a -0.2% inflation rate and a per capita income of US$39,285.2.
 
Based on the sales channel, specialty stores dominate the oral care market during the forecast period. Specialty stores offer a wide range of products. The customers get accurate product information through specialty store workers. Customers can also get all types of oral care products under one roof with the help of specialty stores. On the other hand, the online sales channel is expected to grow at a rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions are driving the growth of the online sales channel segment in the market. Online retailers provide discounts on the products.
 
Recent Development:
•In November 2021, Singapore-based 'Smile Cosmetics company Zenyum launched in Japan, expanding its reach across Asia in its 9th market. The company leverages the power of technology and a fast-growing network of dentists and orthodontists to deliver affordable, high-quality, and highly-personalized cosmetic dental products designed to help Asia smile more.
•In April 2021, Morita Dental Products Corp. acquired Dentsply Sirona K.K. located in Tokyo, Japan to strengthen cooperation in the Morita Group's orthodontic business, and work to further grow and evolve the business to contribute to the development of orthodontics and the dental industry.
 
Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the Japan Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across the Asia Pacific, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market. The pandemic is behind this trend as Japanese consumers find it more hygienic to use their tube of toothpaste, rather than to share with family members. Many are also reluctant or unable to visit dentists for regular checkups as the outbreak continues to ravage the world and have instead adopted better oral hygiene.
 
Considered in this report
•Geography: Japan
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
 
Aspects covered in this report
•Japan Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation
 
By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others
 
By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels
 
By Age Group
•Adults
•Kids
•Infants
 
By Application
•Home
•Dentistry
 
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
 
Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
 

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