France E-cigarette Market Overview, 2028

E-cigarettes operate on a minuscule tar generation rate, which is a significant growth driver of e-cigarette use in France over other traditional options. Furthermore, the low risk of endangering one's health by Vaping has prompted many ex-smokers and new customers to switch to e-cigarettes in the country. Furthermore, the benefits of e-cigarettes over regular cigarettes, such as the ability to customize nicotine levels and have fewer negative health effects, have resulted in widespread e-cigarette use across the country. Following a very small entry in 2005, these appliances have grown significantly in France since 2010. Furthermore, the High Commission for Public Health's recognition in 2016 that e-cigarettes aid in smoking cessation fuelled this rise.

According to the research report, “France E-cigarette Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 1.37 Billion by 2028. The France e-cigarette market is expected to grow significantly in the coming years as a result of the country's increased desire to smoke, as well as the variety of flavors available in e-cigarettes, which is attracting the interest of many consumers and leading to an increased demand for the product in the country, which is expected to benefit the potential growth of the France e-cigarette market in the coming years. Modular/rechargeable e-cigarettes are the most profitable device type in the French e-cigarette market, thanks to enticing features such as the product guarantee and long battery life. Furthermore, the market for modular/rechargeable e-cigarettes is expected to develop faster than the market for disposable e-cigarettes during the forecast period since modular e-cigarettes are more customizable in terms of flavors and nicotine content, as well as being technologically more advanced.

As per World Bank, France has a population of 67.5 million people in 2021, with 32.67 million men and 34.83 million women. The majority of the population, 41.46 million people, is between the ages of 15 and 65. There are 54.67 million urban residents and 12.83 million rural residents. According to the World Bank, France's GDP in 2021 was USD 2.94 trillion, with an inflation rate of 1.6% and a per capita income of $ 43,518.5 (2021). There are around 20,000 smokers in France (75 percent of the population aged between 44 and 18 years). However, the theoretical potential of the e-cigarette market remains tremendous. If 45 percent of smokers in France (out of approximately 110,000 people aged 18 to 75) switched to e-cigarettes, the business would be worth more than €200 million, more than double its current value. Another driving factor for buyers is the cost of Vaping versus smoking. Indeed, a French e-cigarette user spends between 240 and 840 euros per year on their habit, but a tobacco smoker spends 1,440 to 5,400 euros. It should be noted that the price of an electronic cigarette varies depending on the user's Vaping habits and how they use it (direct inhaling, cloud chasing, etc.). Overall, given the ongoing rise in cigarette pricing and the tightening of anti-smoking regulations, the electronic cigarette industry should prosper for a few more years.

People under the age of 18 are prohibited from purchasing e-cigarettes or equipment that simulates smoking, as well as cartridges containing or not containing nicotine. According to a 2011 opinion of the National Agency for the Safety of Medicines and Health Products (ANSM), e-cigarettes are neither a medical device nor a medicine if they are not claimed by their sellers as a smoking cessation product and the level and amount of nicotine do not exceed the thresholds of (20 mg/mL) and 10 mL, respectively. The French Health Law, which transposes the European Directive on Tobacco Products, went into effect in January 2017 and sets a list of sites where smoking is prohibited. In France, smoking has long been permitted to a greater extent than on the other side of the Atlantic. Smoking was banned in enclosed public spaces such as restaurants, pubs, government offices, and schools in 2006 due to changing views and public pressure.

The 15th edition of Vapexpo, formed by the industry's pioneer and creator, was held in Lille, France, from April 9 to 11, 2022. The display is aimed at e-cigarette experts, item holders, and e-cigarette users, and it discourages non-smokers from using e-cigarette items. Minors (those under the age of 18) are not permitted to enter the show, even if accompanied by an adult. The most recent edition of VAPEXPO, the Paris e-cigarette show in France, drew 9,483 guests and featured 215 exhibitors from China, Hong Kong, Indonesia, Malaysia, Singapore, the United Kingdom, Spain, Brazil, Australia, and Canada. VAPEXPO has established itself as a pioneer and international reference in the field of Vape exhibitions with 14 editions, including Geek Vape, RELX, ELF BAR, and AIRSCREAM UK. Among the exhibitors were water pipes, e-cigarettes, vapes, hookah bars, lounge decoration, electronic hookahs, novel hookah products, e-cigarette oils, e-cigarette accessories, Vape bottles, and other accessories.

In terms of Product Type, the Modular Devices category held the largest market of more than 45% in 2022. The key element driving the category is the devices' high-level customization ability to integrate multiple functionalities and components. These elements and components, depending on individual preferences, alter the flavor and volume of vapor produced by the device. The regular organizing of Vaping events, including Vape conferences and contests, increases the need for modular devices. Furthermore, the Next Generation e-cigarette category is predicted to develop significantly throughout the projection period due to features such as portability, lightweight, and discretion. Because of their popularity among teenagers, Tobacco flavors account for more than 25% of the overall market share. Fruit Flavour is expected to develop quickly during the forecast period due to rising consumer demand, particularly for the taste of real fruits.

The offline distribution channel, which comprises retail establishments, held the largest market share. E-cigarettes were previously available in retail venues such as Vape shops and gas stations. These stores helped clients choose from a variety of gadgets and e-liquids. Furthermore, Vape shops that allow customers to try out and test these devices before purchasing them are likely to increase retail store segment development throughout the forecast period. E-fumeur, Nicotech, Ciga France, Sweet Clope, Vaponaute, YouVape, Point Smoke, Omonvapo, and GreenVillage are some of the well-known Vape Shops in France. The increased sales opportunity for e-cigarettes via online channels prompted suppliers to strengthen their online purchase processes in terms of security and dependability, hence increasing demand for these items online. With the increasing popularity of Vaping devices, flavor, and fragrance vendors are releasing a wide range of e-liquids to attract customers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring a large number of consumers to adopt these e-cigarette devices.

Covid-19 Impact:
The spread of COVID-19 has contributed to declining of the France E-cigarette market on the back of disturbances in the supply chain and discontinuation of production. Moreover, consequent disruptions in the operations in the lockdown period in the country have affected the sales revenue for many of the top E-cigarette brands in the near term and significantly contributed towards the slow growth of France's E-cigarette market.

Considered in this report
•Geography: France
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
• France's E-Cigarette market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Modular E-Cigarette
•Rechargeable E-Cigarette
•Next-Generation E-Cigarette
•Disposable E-Cigarette
•Others

By Flavour
•Tobacco
•Botanical
•Fruit
•Sweet
•Beverage
•Others

By Battery Mode
•Automatic E-cigarette
•Manual E-cigarette

By Distribution Channel
•Offline
•Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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