Japan E-Cigarette Market Overview,2028

The Japanese e-cigarette market is expected to register huge growth in the forecast period. With a rapid rise in the number of consumers addicted to tobacco smoking in Japan, e-cigarettes are gaining value as an alternative to traditional tobacco cigarettes. Tobacco companies are shifting from traditional tobacco products to next-generation vaping devices, which is attributed to a greater number of the populace, particularly teens, suffering from serious health concerns caused by tobacco intake. with a focus on replacing traditional tobacco cigarettes and providing healthier and less chemical vaping technology. The Japanese market for tobacco alternatives is dominated by heated tobacco, rather than e-cigarettes. Domestic retail of nicotine-containing e-cigarettes is banned, but zero-nicotine vaping remains a complementary category, often combined with other ingredients with perceived benefits, such as vitamins. Personal importation of nicotine-containing e-cigarettes is permitted; however, personal imports are not a major factor in the market and do not seem to be increasing. E-cigarettes and heated tobacco are commonly perceived by Japanese consumers as similar products. However, there are important market and regulatory differences between them. Tobacco alternatives have grown significantly in popularity among smokers in recent years. Female users are more likely to become regular users of such products.

According to the research report "Japan E-Cigarette Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 1.18 Billion by 2028. The e-cigarette market is dominated by modular-type e-cigarettes, as they offer greater customization and have overtaken rechargeable models as the most preferred type of device. Modular e-cigarettes can be refilled by the user, but they also allow the user to regulate the power from the batteries to the atomizer. The e-cigarette and vape market has grown significantly in recent years as devices have gotten more efficient in terms of battery life and the variety of flavours offered. Furthermore, a wide range of flavours are available, including menthol. Tobacco, fruits and botanicals, beverages, and sweets are available on the market, attracting a significant number of clients. The manufacturer's offering of customization capabilities such as temperature control and nicotine dosages is projected to boost product demand. Moreover, players’ continual improvement in new product development is expected to accelerate market expansion.

Japan Tobacco Inc. developed tobacco capsules in two new flavors, namely Pianissimo Aria Menthol and Pianissimo Pineapple Peach Yellow Cooler, under the Ploom TECH brand, in March 2019. Similarly, British American Tobacco p.l.c. developed two new cigarettes powered by vaping technology PVype iSwitch Maxx and Vype iSwitch—to replace the conventional coil-and-wick heating system in December 2018. The introduction of a variety of e-cigarettes and vaping devices in the market has had a significant impact on consumers’ attitudes towards smoking. E-cigarettes are increasingly impacting the lifestyles of those addicted to smoking and those seeking to quit tobacco. The fewer negative health impacts of e-cigarettes over combustible cigarettes are the prime reasons affecting the adoption of e-cigarettes among consumers. Due to this, e-cigarette manufacturers are rapidly opening retail outlets and vaping stores to promote their products and cater to the change in lifestyle preferences of consumers in the e-cigarette market.

Smoke generated from burning tobacco is equally harmful to humans as it is to the environment. E-cigarettes eliminate the emission of smoke and instead produce mist, which easily dissolves in the air within seconds. This reduces the side effects of smoking tobacco to a greater extent. As e-cigarettes don’t produce smoke or ash, they can be used in places where cigarette smoking is not allowed due to the harmful health effects posed by traditional cigarettes. On account of this, smokeless and ashless vaping is driving the e-cigarette market in the country. The offline segment accounted for the highest market share. Earlier, e-cigarettes were sold in retail outlets such as vape shops and gas stations. These shops, which allow customers to try out and test these devices before making a purchase decision, are expected to drive the retail store segment growth over the forecast period. The online segment is anticipated to register a significant CAGR over the forecast period. The benefits of an online marketplace in terms of competitive pricing, convenience, and access to a wider variety of products encourage people to purchase e-cigarettes and vape online. The country has also been witnessing a rising demand for e-cigarette products, encouraging sellers to sell e-cigarettes online.

Covid-19
Due to the COVID-19 pandemic, the Japanese e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products to abide by the government rules, which hampered the growth of the e-cigarette market. In the country, the ease of lockdown restrictions has increased the sales of e-cigarettes like before.

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Manmayi Raval

Research Consultant

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan E-Cigarette market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
• Others

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By Flavour
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Battery Mode
• Automatic E-cigarette
• Manual E-cigarette

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.