Japan Skateboard Market Overview, 2028

In Japan, skateboarding’s popularity as a global phenomenon was especially evident in the 2020 Tokyo Olympics, where young athletes Yuto Horigome and Momiji Nishiya took home gold medals for Japan, ushering in a new era for the sport. As Japanese gold medalists Momiji Nishiya, Yuto Horigome, and Sakura Yosozumi used their position atop the Olympic podiums to encourage others to do the same, they said, "Skateboarding is a great sport, a fun sport." Ms. Yosozumi said: "A rush of people has entered Japan’s skateboard shops." Even amid a state of emergency because of the COVID-19 pandemic, sales have doubled at Instant Skateboard Shop in Tokyo’s Shibuya ward. Electric skateboards with connected features, such as infrared connections, Wi-Fi, and Bluetooth, are gaining popularity in the global market. Technological advancements are emerging in the development of innovative and AI-powered electric skateboards. It offers riders greater speed control as well as precise handling, allowing them to ride more efficiently in less time. As governments focus more on smartening up their cities, they are looking for viable transportation solutions that can decrease traffic congestion while also creating a cleaner environment for the entire community.

According to the research report, "Japan Skateboard Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 76.85 Million by the end of 2028. The growing popularity of skateboarding as a recreational activity, as well as the emergence of extreme sports, is expected to boost the Japanese skateboard industry. Furthermore, the rising use of skateboards in schools and colleges as part of physical education curricula is likely to fuel skateboard demand throughout the forecast period. Rapid technological advancements and a rise in disposable income have increased the demand for skateboards. The increasing number of skate parks and competitions is also driving the skateboard market ahead. The skateboarding fad in Japan originated as a result of boredom during the COVID-19 lockdown, but it quickly spread over many parts of the country as one of the fastest-growing. Rising demand for electric skateboards and rapid technological advancements are some key factors expected to continue to drive market growth in the country. Rising demand for sporting activities among teenagers will boost product demand in the market. The product demand is fueled by the increasing demand for skating as a sport in many countries. Apart from using it as a source of fun, it also provides flexibility and a good physical shape to the body. Furthermore, the inclination towards fitness has resulted in increased outdoor sports activities, which will act as a key factor driving the market over the forecast period.

As per the World Bank, the population of Japan was 125,681,593 billion in 2021, of which 61,087,180 were male and 64,594,414 were female. Of the total population, 14,797,709 are under the age of 14. The population with an age range of 15–64 is 73,446,995. The urban population is 115,459,909, and the rural population is 10,221,684. Japan's GDP in 2021 was USD 4.94 trillion, and the per capita income was USD 39,312. 7. The increasing youth population and rising popularity of skateboarding among teenagers are major factors in the growth of the skateboard market in Japan.

Since the 1990s, skateboarding has been associated with baggy clothes, rap and punk music, and rebelliousness. In Japan, the Ura-Harajuku scene in Tokyo was the perfect breeding ground for skate culture, given the endless proliferation of underground scenes that intermingled in the trendy and crowded area, including rockabilly, goth, hip-hop, and more. Kitakyushu Skateboard Park Located in Kitakyushu within a public park, this expansive skate park welcomes skaters of all skill levels and features a drop-in bowl, banks, stairs, and grind rails. Due to Japan's Olympic success in skateboarding, a lot of children are now taking up the sport, and this park is a great place for kids. It’s free from 10 a.m. to 6 p.m. on weekends and holidays, but weekday access requires a reasonable annual membership fee. Miyashita Skateboard Park Located in the heart of Tokyo, between Harajuku and Shibuya, this urban skate park built into the cityscape is an exciting spot for visitors to Japan’s capital. The park is a bit smaller given the urban location, and a two-hour session costs 1,000 yen. Helmets are required and are available to rent free of charge. Amazing Square Murasaki Skate Park in Adachi-ku Sponsored by Japan’s biggest extreme sports brand, Murasaki Sports, this indoor/outdoor park on the north side of Tokyo is legit. Complete with a 14-foot halfpipe, the park is accessible year-round for about 1,000 yen per day.

Skateboarding’s popularity in Japan is expected to grow significantly due to the health benefits associated with it, which is expected to increase product demand between 2023 and 2028. The growth of this Japanese market is being driven by rising disposable income and increasing awareness about skateboarding in Japan. As the name suggests, a skateboard is a narrow board attached to small wheels at both ends. The deck is a flat board on which the rider stands while skateboarding, and it can be made of maple wood, aluminum, composites, nylon, foam, fiberglass, and other materials. The truck is a T-shaped metal piece that holds the skateboard wheels to the deck. Skateboarding helps relieve stress and enhance flexibility and the shape of the body.

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Manmayi Raval

Research Consultant

The demand for eco-friendly transportation modes has also been boosted by a rise in the tendency to reduce environmental pollution and government regulations for doing away with petroleum-based transportation and related products. Due to this, there is an increasing demand for electric skateboards, which in turn will propel the Japanese market for electric skateboard motors to expand over the ensuing years. However, the market for electric skateboard motors is likely to be constrained by their high cost as a result of using advanced technology. Another factor that could harm the Japanese market for electric skateboard motors is the affordability of traditional skateboards in comparison to electric skateboards.

The offline sector led the market in terms of distribution channels due to the massive presence of retail establishments across the country. Mortar, Prime Skateboard Store, Stoke Skate Retail Noborito Store, Murasaki Sports Queen's Square Yokohama, and Styrus are some skateboard retailers in Japan. Due to growing internet penetration, convenience, time savings, and other factors, the online category is expected to grow significantly during the projected period.

Covid-19 Impacts:
The coronavirus pandemic has placed tremendous pressure on businesses and sectors across Japan. Governments from all countries have implemented a lock-up to detect the spread of infectious diseases. The contribution of these regulations has created a negative impact on the market. Public transportation restrictions and the disruption caused by the lockdown would be detrimental to the market. Most of the sectors are not functioning properly due to the influence of COVID-19, which has harmed the Japanese skateboard market. However, changes in consumer preference and growing awareness regarding various sports are expected to boost market growth during the forecast period.

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Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan skateboard market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Street Skateboard
• Cruiser Skateboard
• Long Skateboard
• Electric Skateboard
• Others Skateboard

By End-User:
• Kids
• Teenagers
• Adults

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the skateboard industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.