Mexico Ski Gear & Equipment Market Overview, 2028

The Mexico ski equipment and gear market is expected to witness an increase in demand on account of the commercialization of the sport and the smooth and safe experience of the sport with various types of ski equipment and gear. This growth is attributed to increased acceptance of advanced and new designs of various types of ski clothing, including jackets, ski suits, ski pants, and a moisture-wicking base layer. The ski clothes manufacturers are focused on launching and developing innovative products to meet the changing demand and needs of the customers through advanced technology. The growing number of participants in winter sports in Mexico, as well as at the regional level, is expected to boost the market. Furthermore, the growing number of ski resorts and government initiatives to encourage skiing participation are expected to drive the market forward in the coming years. Furthermore, the development of new and innovative products to meet changing consumer needs, as well as technological advancements in this segment, is expected to fuel the market during the forecasted years.

According to the research report, "Mexico Ski Gear & Equipment Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 4.21 Million in market size during the upcoming timeframe. The growing number of initiatives to increase skiing participation, as well as the growing number of people pursuing skiing as a recreational activity, are expected to drive the ski market in the coming years. Among product types, the helmet segment is projected to witness significant growth over the forecast period, owing to the increasing use of helmets in skiing, as they help to protect against or reduce the risk of head injuries from collisions or falls. The market was dominated by ski clothing and apparel. This expansion is responsible for the growing popularity of sophisticated and new designs of various types of ski clothing, such as jackets, ski suits, ski pants, and a moisture-wicking base layer. Ski clothing manufacturers are focusing on introducing and creating novel items to meet changing client demands and are grateful for improved technology. New products and features that improve consumer safety are driving this market. Furthermore, the rising number of female skiers, as a result of firms' development of new goods and technology aimed at women's safety, is predicted to boost demand for ski equipment and gear in the near future.

Governments of developing countries across the world, including India, China, South Africa, Mexico, and Brazil, are investing in winter sports activities to make the population aware of the benefits of skiing and other snow sports. These activities are expected to create a market opportunity in the near future. Moreover, increased expenditure by governments as well as the high living standards of the population have led to higher spending on amusement activities. However, since the sport can be dangerous, stringent safety regulations are serving as a restriction on market development. In contrast to downhill skiing, cross-country skiers are more likely to suffer from torn thumb ligaments, broken limbs, and dislocated shoulders, all of which can be dangerous if not treated promptly.

The ski industry is largely dependent on the snow season. In recent years, the number of women participants in various sports has gone up globally, including snow sports such as skiing; therefore, vendors are introducing ski gear and equipment specifically for women. Mexican cross-country skier Karla Schleske competes in the BSF Nationals at Solider Hollows, Utah, on Jan. 11. Schleske missed out on qualifying for the 2022 Beijing Olympics, but that isn’t stopping the 39-year-old from looking ahead to 2026. In December, after six months working with Buron gratis in Anchorage, Schleske won her first Mexican skiing title in a race held more than 1,500 miles from the Mexican border in British Columbia. There were just seven people in the competition, and she was the only woman, but that did little to tarnish the gold medal, which she accepted with an oversized sombrero on her head and a Mexican flag in her hands.

Mexico has a winter season that lasts from December to February. During the winter months, only a few areas of Mexico receive snow. However, it does not usually snow in Mexico's southern and coastal areas. Tlaxcala State, located east of Mexico City in central Mexico, is the coldest state in Mexico. The state is landlocked and sits at an elevation of approximately 7,000 feet above sea level. For the past 30 years, the average annual temperature has been 40 oF (4.44 oC). In Mexico, May is the hottest month of the year. This is when average highs reach 91 degrees Fahrenheit and lows hover around 73 degrees Fahrenheit.

Bosques de Monterreal, Coahuila, Pico de Orizaba, Puebla, and Veracruz, Nevado de Toluca, State of Mexico, Mexiquillo, Durango, Sombrerete, Zacatecas, La Malinche, Puebla and Tlaxcala, The Chepe route, Chihuahua are some of the Mexico ski resorts. By leveraging e-commerce platforms, counterfeit sports equipment, which is a replica of the originals, is also being sold in the market. Many unregistered vendors sell counterfeit products of their branded counterparts online. This, in turn, poses challenges to both established vendors and prospective consumers. Counterfeit ski equipment looks the same as the original, and users differentiate them based only on quality and dimensional stability. With the growing sales of such counterfeit ski equipment products, end-users may not be able to differentiate between genuine,  branded products and counterfeit ones. Hence, the rising availability of counterfeit products is expected to hinder market growth and hurt the image of genuine manufacturers of ski equipment during the forecast period.

Covid-19 Impacts:
Mexico was severely affected by the COVID-19 pandemic in 2020. The lockdown hampered operations in the distribution network as well. The shutdown of many businesses, such as resorts and halls that have facilities for snow sports and events, as well as the imposition of stay-at-home policies, caused a decline in the demand for snow sports apparel. However, the relaxation of lockdown measures, the redesign of distribution channels in the first half of 2021, and the opening of various ski resorts across the region are likely to enhance the demand for snow sports apparel as well as ski equipment during the forecast period.

Considered in this report
• Geography: Mexico
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Mexico ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
• Others

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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