Japan Plant Based Milk Market Overview, 2029

Consumers are becoming more conscious of their health and well-being, and they are gravitating towards plant-based substitutes because they believe they are healthier and have less of an impact on the environment. In addition to emphasising plant-based meals previously, traditional Japanese diets have made it easier for people to include plant-based milks into their regular diets. The leading cities in this trend are Tokyo and Osaka, where a large selection of plant-based milk alternatives can be found at health food stores, supermarkets, and even vending machines. The development of the plant-based milk industry in Japan may be dated to the early 2000s, when soy milk initially gained popularity as a dairy substitute. A wide range of additional plant-based milks, including almond, oat, rice, and coconut milk, have been added to the market throughout time. The market had a notable upswing in the 2010s, in part because of the global impact of sustainability and vegetarianism movements. In response to this demand, Japanese producers innovated and enhanced the flavour and consistency of their plant-based milk products, increasing their appeal to a wider range of consumers. The market was further diversified at this time by the rise in the availability of imported plant-based milk brands.

According to the research report "Japan Plant Based Milk Market Overview, 2027" published by Bonafide Research, it is expected that the Plant Based Milk Market will grow rapidly over the forecast period. A number of important variables are driving the expansion of the plant-based milk business in Japan. A move towards plant-based alternatives has been caused by a major growth in consumer knowledge and interest in sustainability and health. Technological developments in the manufacture of plant-based milk have improved product diversity and quality, meeting the needs of a wide range of consumer preferences. When taken as a whole, these elements foster a climate that is ideal for market growth, allowing plenty of chances for novel product introductions and calculated market penetration.Demand is still being driven by the acceptance of flexitarian and vegan diets as well as a growing need for non-dairy substitutes. Market participants might benefit from these changes by diversifying their product offerings and improving their distribution systems. Leading a revolutionary nutritional change, the Japanese plant-based milk industry offers great opportunities for long-term growth and market share.

Based on its origins, plant-based milk is available in a variety of forms, each with unique flavors, textures, and nutritional profiles to suit a range of dietary requirements and customer preferences. Soy milk is one of the oldest and most widely used plant-based milk substitutes in the world. It comes from soybeans and is well-known for having a high protein content and creamy texture, which makes it a top choice for people seeking a dairy-free protein source. Almond milk has a little sweet taste and a nutty, light flavour. It is created from powdered almonds and water. To improve its nutritional value, almond milk is frequently fortified with calcium, vitamin D, and vitamin E. The chopped flesh of fully grown coconuts is used to make coconut milk. It tastes lightly like coconut and has a thick, creamy texture. Compared to other plant-based milks, coconut milk has more calories and fat, but it also has a distinct flavour that complements both savoury and sweet foods. Water is combined with milled white or brown rice to make rice milk. Its flavour is moderate and somewhat sweet, which makes it a good choice for people who are lactose intolerant or allergic to nuts. Soaking oats in water, mixing, and filtering the solids are the steps involved in making oat milk. It tastes like cow's milk—it's somewhat sweet and has a creamy texture. Other plant-based sources that can be used to make plant-based milk include hemp, flaxseed, quinoa, and pea protein. All of these substitutes satisfy varying dietary needs and customer preferences while providing unique tastes and nutritional advantages.

Formulations in the plant-based milk industry may be broadly divided into two categories: plain and flavoured varieties. Plain plant-based milks have a taste that is similar to that of regular dairy milk and are usually unflavored and unsweetened. Ingredients including soy, almond, oat, coconut, rice, or hemp are frequently used to make them. Customers searching for a flexible milk substitute that can be used for baking, cooking, and as a dairy substitute in drinks are drawn to simple formulas. Sweeteners (such cane sugar, agave syrup, or stevia) and artificial or natural flavours (including matcha, chocolate, strawberry, or vanilla) are added to enhance the flavour of plant-based milks. These formulations are intended for consumers who want to add diversity to their drinks and cereal or who are searching for ready-to-drink solutions that approximate flavoured dairy milk. Plant-based milks with flavours are frequently sold as stand-alone drinks that may be consumed cold or heated, as well as in smoothies and desserts. The market for plant-based milk offers both plain and flavoured formulations to accommodate a range of customer preferences, including dietary constraints, health-consciousness, and flavour preferences. As the demand for plant-based dairy substitutes rises, the market is expected to continue rising due to developments in ingredients and formulations.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Plant-based Milk market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Source
• Soy
• Almond
• Coconut
• Rice
• Oat Milk
• Other Sources (Cashews, Hazelnuts, Others)

By Formulation
• Plain
• Flavored

The approach of the report:

This report consists of a combined approach to primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.