Exceeding USD 1.23B by 2029, Saudi Arabia’s market benefits from rising awareness of protein’s health benefits and demand for functional foods.
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The protein ingredient market in Saudi Arabia has evolved significantly over recent years, driven by both consumer demand and the growing health and wellness trend. Historically, Saudi Arabia's protein consumption was dominated by animal-based proteins, such as those found in meat and dairy products. However, recent shifts in dietary preferences, influenced by increasing health awareness and a preference for plant-based alternatives, have led to a growing interest in plant-based protein ingredients. This trend is particularly evident in staple food categories like processed meat alternatives, baked goods, and dairy substitutes, including baby milk formula. In 2022, Saudi Arabia's plant-based protein ingredient market registered 2.7 thousand tonnes, with notable growth expected in the coming years. The rise in protein consumption is closely linked to the country's growing awareness of the importance of protein in maintaining health, especially for muscle repair, weight loss, and overall wellness. Government and consumer spending in the food and beverage sector are further propelling this growth and the market benefits from the increasing availability of protein ingredients with improved properties, such as better taste and texture. However, the sector faces challenges, such as regulatory hurdles related to labeling requirements and the risk of allergies related to certain protein types like soy and milk. Despite these barriers, the demand for protein ingredients in Saudi Arabia is expected to continue rising, driven by the broader global trend toward healthier eating and the expansion of plant-based product offerings.
According to the research report "Saudi Arabia Protein Ingredient Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Protein Ingredient market is expected to reach a market size of more than USD 1.23 Billion by 2029. Several factors influence the protein ingredient market in Saudi Arabia, including shifting dietary habits, government initiatives, and the rising health-consciousness of consumers. As the demand for healthier, functional foods increases, protein ingredients, particularly from plant-based sources, are seeing a surge in popularity. Urbanization, aging populations, and higher disposable incomes have contributed to a shift in eating patterns, with consumers opting for proteins that support muscle repair, satiety, and weight management. Additionally, the rise of food innovation, particularly in plant-based products such as meat substitutes and dairy alternatives, is further boosting market growth. Key players in the Saudi protein ingredients market include international companies like ADM (Archer Daniels Midland), DuPont, and Cargill, which provide a wide range of protein products, from soy to pea proteins. Local players are also entering the market, capitalizing on regional trends and adapting to the demand for both plant-based and animal-based protein sources. The market's growth is expected to be further accelerated by government spending on health and food sectors, with the ongoing diversification of the Saudi economy under Vision 2030 promoting sustainable food innovation. However, challenges such as regulatory complexities, particularly concerning product labeling, and the risk of allergies from certain proteins, like soy, pose risks to growth.
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