India Yoga Accessories Market Overview, 2027

"Yoga is a physical, mental, and spiritual practice that originated in ancient India. It aims to integrate the body, mind, and spirit to achieve a state of physical, mental, and spiritual well-being. Yoga has gained immense popularity worldwide, and many people practice it for its numerous health benefits. There is a growing trend towards the use of eco-friendly and sustainable materials in yoga accessories, such as mats, blocks, and straps. Companies are using materials like cork, natural rubber, and organic cotton to create products that are not only good for the environment but also provide better grip and comfort for users. Smart Yoga Mats is a rise of technology which can track and monitor your yoga practice. These mats are equipped with sensors that track your movement, provide real-time feedback, and offer personalized guidance to improve your practice. Also, Customized Yoga Mats that allow users to add their own designs, logos, and text. These mats make for great gifts and can help users feel more connected to their practice. In addition, Multi-Purpose Yoga Accessories that can be used for a variety of exercises and activities such as blocks in foam rollers, or yoga mats that can be used for other fitness activities. There is a growing demand for innovative yoga props that can help users improve their practice and achieve better results such as yoga wheels, aerial yoga hammocks, and yoga swings are gaining popularity among yoga enthusiasts.

According to the report titled “India Yoga accessories market overview, 2027” published by Bonafide Research, The India Yoga accessories market is expected to grow at above 12.48% CAGR from 2021 to 2027. Yoga has been an integral part of Indian culture for thousands of years. It is deeply rooted in Hindu philosophy and has been practiced by yogis, sages, and saints for centuries. Yoga is seen as a way to connect with one's inner self, attain spiritual enlightenment, and achieve a state of physical and mental well-being. Yoga clothes are designed to provide comfort and flexibility during yoga practice. They are typically made from soft, stretchy, and breathable fabrics like cotton, spandex, or bamboo. Yoga straps are used to deepen stretches and help with flexibility during yoga practice. They are typically made of cotton or nylon and come in various lengths. Many yoga clothes and equipment are designed with specific features to enhance the practice. Yoga socks and shoes may have anti-slip soles to prevent slipping on the yoga mat during practice. Yoga clothes made from moisture-wicking fabrics help to keep the body dry and cool during practice. Yoga straps with adjustable buckles allow for a customizable fit for different body types and levels of flexibility. Many yoga clothes are made from breathable fabrics that allow for better air circulation during practice.

There are many companies manufacturing yoga equipment in India such as Kama Ayurveda is a luxury brand that offers a range of natural and organic skincare, beauty, and wellness products, including yoga mats, blocks, and straps. Also, Manduka is a leading global brand that offers yoga products, including mats, towels, props, and apparel. Furthermore, Nivia Sports is a popular Indian brand that manufactures yoga mats, blocks, and straps. In addition, Proyog is an Indian brand that specializes in creating premium yoga apparel, mats, and accessories. Their products are designed to promote comfort, style, and sustainability. Yoga King is an Indian company that specializes in creating high-quality yoga products, including mats, blocks, straps, and bolsters. The use of yoga equipment in India is not mandatory, but it can be helpful for practitioners to deepen their practice and achieve more challenging postures. The equipment also helps to prevent injuries and makes yoga more accessible to people with limited mobility or flexibility. The raw materials for yoga equipment are imported from various countries to India, depending on the specific product and manufacturer such as Natural rubber is a common material used in yoga mats and is often sourced from countries like Thailand, Indonesia, and Malaysia. Cork is a sustainable and eco-friendly material used in yoga blocks and may be imported from Portugal or Spain. Bamboo is another eco-friendly material used in yoga blocks and may be imported from countries like China, Indonesia, or Vietnam. Cotton is a common material used in yoga clothing and may be sourced from countries like India, China, or the United States. These synthetic materials are often used in yoga clothing to provide stretch and moisture-wicking properties which are mainly sourced from countries like China or Taiwan. All yoga equipment manufacturers in India foothold raw materials locally. Also, They acquire raw materials from other countries depending on factors such as availability, quality, and price.

The yoga equipment market in India can be segmented into several categories based on the type of equipment such as mats, straps, blosters, blocks and clothing and many more like yoga hammock, bags, mat cleaners, eye pillows, and yoga towels and more. The Indian yoga market is dissociated into online and offline form of sales channel. From which the online form of sales is leading and enables to reach out the potential customers. There are numerous online platforms in India where you can purchase yoga equipment such as Amazon India, Flipkart, Decathlon, Yoga bars, Proyog, Manduka and many more. Each of these segments represents a significant market opportunity for yoga equipment manufacturers in India. With the increasing popularity of yoga and the growing demand for high-quality yoga equipment, the market is expected to continue to grow in the coming years. The demand for high-quality and sustainable yoga equipment like mats and clothe are leading in India, and manufacturers are increasingly focusing on offering products that meet these requirements. As yoga continues to gain popularity in India and around the world, the yoga equipment market is expected to grow and evolve to meet the changing needs of consumers.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027



Aspects covered in this report
• India yoga accessories market with its value and forecast along with its segments
• Country-wise yoga accessories market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Mats
• Clothing
• Straps
• Block
• others

By Sales Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to yoga accessories industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


















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