"In Vietnam, the demand for water purifiers is rising quickly due to a number of causes. Vietnamese consumers are more aware than ever of the value of clean and safe drinking water due to growing worries about water quality, pollution, and the presence of contaminants. There is an increasing need for water purification technologies to manage water quality concerns and guarantee access to clean water due to the fast urbanisation and infrastructural development. As people attempt to eliminate contaminants and possible health concerns from their water sources, rising health consciousness, driven by a desire for a better lifestyle, has further boosted the need for water purifiers. Government initiatives and regulations to improve water quality have also played a role in driving the adoption of water purification systems. Technological advancements, including improved filtration methods, compact designs, and smart features, have made water purifiers more efficient, convenient, and appealing to Vietnamese consumers. The convenience, health benefits, and long-term cost savings associated with using water purifiers have further contributed to the market's growth. The Vietnamese water purifier market offers a range of products and solutions to cater to the diverse needs and preferences of consumers, making it a dynamic and evolving industry in the country.
According to the research report, ""Vietnam Water Purifier Market Overview, 2027,"" published by Bonafide Research, the market is projected to grow rapidly over the forecast period. Increasing concerns about water pollution and contamination have raised awareness among Vietnamese consumers about the importance of clean and safe drinking water. As industrial activities and urbanization continue to grow, there is a greater need for water purification solutions to address water quality issues and provide clean drinking water. Vietnam is undergoing rapid urbanization and infrastructure development. However, the existing water infrastructure may not be able to consistently provide clean and safe drinking water. This drives the demand for water purifiers as consumers seek reliable solutions to ensure the quality of their water supply. Vietnamese consumers are becoming more health-conscious and are increasingly concerned about the potential health risks associated with consuming water with contaminants. As a result, there is a growing demand for water purifiers to remove impurities and provide purified water for consumption.
The Vietnamese government has introduced initiatives and regulations to address water pollution and improve water quality standards. This includes promoting the adoption of water purifiers and encouraging manufacturers to adhere to quality standards, which in turn drives the growth of the water purifier market. Advancements in water purification technologies have made water purifiers more efficient, compact, and user-friendly. These advancements, such as improved filtration methods and smart features, have contributed to the market growth by providing consumers with effective and convenient water purification options. With urbanization and an increasing middle class, Vietnamese consumers are adopting a more modern lifestyle and have higher disposable incomes. This enables them to invest in water purifiers to ensure the quality of their drinking water and maintain a healthier lifestyle. Growing environmental awareness and concerns about plastic waste have also influenced the water purifier market in Vietnam. Consumers are seeking sustainable alternatives to single-use plastic bottles and are opting for water purifiers as an eco-friendlier option.
RO (reverse osmosis) water purifiers are the most widely used to purify water as it is one of the most effective methods to clean water. RO systems are used in a variety of applications, including filtration for whole houses, faucets, aquariums, and restaurants. RO removes contaminants from unfiltered water when pressure forces it through a semipermeable membrane. Water then flows from the more concentrated side to the less concentrated side to provide clean drinking water. The fresh water that is called permeates and the concentrated water left over is called waste or brine. The RO water purifier contains a sediment filter, a carbon filter and a semi-permeable membrane. However, it processes cleaning water slowly, so a storage tank is a necessity. RO water purifiers are generally used at the point of use and not for the whole house. The RO water purifier's lifespan is 10 to 15 yrs, but the pre filters and post filters must be replaced every year, while the RO membrane every 3–4 yrs.
Under sink RO water purifiers are best to accommodate a small kitchen space. They can be easily tucked away in the kitchen to place them out of sight under the kitchen cabinet or sink. Installing an under-sink water filter is a fast, convenient, and cost-effective way to deliver safe, great-tasting water to your tap. Under sink water filters do an excellent job of removing contaminants without clogging. Under-sink water filters take up a bit of cabinet space, but they don’t clutter the sink deck the way countertop filters do, and they’re not clunky like faucet-mounted filters.
The factors that consumers look out for when buying a water purifier are the level of TDS (total dissolved solids), cost of the water purifier, storage capacity, and after-sales services. It is important to know the amount of hard water that contains a higher percentage of minerals and salt deposits. Drinking water should not have TDS levels exceeding 500 ppm (parts per million). If the TDS level in the water supply is higher, a water purifier enabled with RO+UV technology must be chosen. But if the TDS is below the maximum limit, then an RO water purifier is most suitable. Consumers can gather information about the price variability of products offered by different companies and buy them according to their buying ability. To check and analyse which companies offer good after-sales services. Therefore, consumers prefer to buy from a retail outlet (offline sales) channel rather than purchase from an online website.
A new trend that can be seen in water purifiers is that of smart water purifiers with advanced technologies. It is convenient to operate with a multi-level purification process. They monitor the usage of filters and adjust settings as per requirements. They can generate alerts on applications to the service provider as well as the consumer on the completion of their maintenance cycle. The increase in income level and the advancement of technologies are expected to drive future markets with smart water purifier demand over the forecast period.
Considered in this report
• Geography: Vietnam
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• Vietnam Water Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Type in the report
• Counter Top
• Under Sink
• Faucet Mount & Others
By Technology in the report
• RO
• UV
• Gravity Based
• Others
By Sales Channel in the report
• Online
• Offline
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: water purifier, Vietnam water purifier market, north America, Europe, asia-pacific, APAC, middle east, Africa, south Africa, RO system, UV system, under sink, faucet mount, counter top water purifier, counter top, gravity based, smart water purifier system, smart water purifier, online sales water purifier, offline sales water purifier, retail sales, e-commerce sales, water purification, contamination, drinking water, salt water, water treatment, chlorine water, clean water, fresh water.
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