Canada Water Purifier Market Overview, 2027

"A higher priority for water quality and the requirement for efficient techniques for filtering have arisen as a result of rising knowledge of water pollution concerns, particularly those involving chemicals, pollutants, and microbes. A balanced way of life is becoming more and more important to consumers, and this includes drinking water that is both clean and safe. The increasing need for water purifiers as a way to get rid of possible toxins is driven by the desire for greater health and wellbeing. Since the water infrastructure in the US is getting older, there are worries regarding the water's quality and the existence of lead pipes in older houses. To maintain safe drinking water and manage any pollutants brought by out-of-date infrastructure, water purifiers are therefore required.
A variety of devices, including point-of-use filters, under-sink systems, countertop filters, and UV purifiers, are offered on the market by domestic and foreign producers to meet the various demands of Canadian customers.

According to the research report, ""Canada Water Purifier Market Overview, 2027,"" published by Bonafide Research, the market is projected to grow rapidly over the forecast period Increasing Awareness of Water Quality: Canadians are becoming more aware of water quality issues and potential contaminants in their water sources. Growing concerns about chemicals, pollutants, and microorganisms have created a demand for water purification solutions to ensure clean and safe drinking water. Similar to the US, Canada also has aging water infrastructure, leading to concerns about water quality and potential contaminants. This drives the need for water purifiers as a means to address the effects of outdated infrastructure and ensure the delivery of safe drinking water to households. Canadians have a strong focus on health and wellness, which includes consuming clean and purified water. The desire to maintain a healthy lifestyle and minimize exposure to contaminants drives the demand for water purifiers as a means to remove impurities and ensure the availability of safe drinking water.

Concerns about plastic waste generated by single-use water bottles have led to an increased emphasis on sustainable alternatives. Water purifiers provide an eco-friendlier option by eliminating the need for disposable plastic bottles, thus reducing plastic waste. Government regulations and standards set by agencies such as Health Canada establish guidelines for water quality and safety. Compliance with these regulations necessitates the use of water purification systems to meet the required standards and provide safe drinking water to Canadians. Advancements in water purification technologies have resulted in more efficient, reliable, and user-friendly solutions. Improved filtration methods, enhanced contaminant removal, and the integration of smart features have contributed to the market growth by providing consumers with more effective and convenient water purification options. Water purifiers offer convenience and long-term cost savings compared to the ongoing expense of purchasing bottled water. The availability of clean drinking water at home or in offices without the need for frequent purchases appeals to Canadian consumers.

RO (reverse osmosis) water purifiers are the most widely used to purify water as it is one of the most effective methods to clean water. RO systems are used in a variety of applications, including filtration for whole houses, faucets, aquariums, and restaurants. RO removes contaminants from unfiltered water when pressure forces it through a semipermeable membrane. Water then flows from the more concentrated side to the less concentrated side to provide clean drinking water. The fresh water that is called permeates and the concentrated water left over is called waste or brine. The RO water purifier contains a sediment filter, a carbon filter and a semi-permeable membrane. However, it processes cleaning water slowly, so a storage tank is a necessity. RO water purifiers are generally used at the point of use and not for the whole house. The RO water purifier's lifespan is 10 to 15 yrs, but the pre filters and post filters must be replaced every year, while the RO membrane every 3–4 yrs.

Under sink RO water purifiers are best to accommodate a small kitchen space. They can be easily tucked away in the kitchen to place them out of sight under the kitchen cabinet or sink. Installing an under-sink water filter is a fast, convenient, and cost-effective way to deliver safe, great-tasting water to your tap. Under sink water filters do an excellent job of removing contaminants without clogging. Under-sink water filters take up a bit of cabinet space, but they don’t clutter the sink deck the way countertop filters do, and they’re not clunky like faucet-mounted filters.
The factors that consumers look out for when buying a water purifier are the level of TDS (total dissolved solids), cost of the water purifier, storage capacity, and after-sales services. It is important to know the amount of hard water that contains a higher percentage of minerals and salt deposits. Drinking water should not have TDS levels exceeding 500 ppm (parts per million). If the TDS level in the water supply is higher, a water purifier enabled with RO+UV technology must be chosen. But if the TDS is below the maximum limit, then an RO water purifier is most suitable. Consumers can gather information about the price variability of products offered by different companies and buy them according to their buying ability. To check and analyse which companies offer good after-sales services. Therefore, consumers prefer to buy from a retail outlet (offline sales) channel rather than purchase from an online website.



A new trend that can be seen in water purifiers is that of smart water purifiers with advanced technologies. It is convenient to operate with a multi-level purification process. They monitor the usage of filters and adjust settings as per requirements. They can generate alerts on applications to the service provider as well as the consumer on the completion of their maintenance cycle. The increase in income level and the advancement of technologies are expected to drive future markets with smart water purifier demand over the forecast period.

Considered in this report
• Geography: Canada
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Canada Water Purifier market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type in the report
• Counter Top
• Under Sink
• Faucet Mount & Others

By Technology in the report
• RO
• UV
• Gravity Based
• Others

By Sales Channel in the report
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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