South Korea Baby Products Market Overview, 2027

Similar to global trends, there is a growing demand for organic and eco-friendly baby products in South Korea. Parents are increasingly conscious of the environment and seek products made from natural materials and free from harmful chemicals. The popularity of the Korean beauty industry, often referred to as K-Beauty, has spilled over into the baby products market. Korean brands are recognized for their emphasis on skincare, and this focus extends to baby skincare products as well. South Korea has a vibrant baby clothing fashion industry, characterized by stylish and trendy designs. Korean parents take pride in dressing their babies in fashionable outfits, and Korean baby clothing brands are gaining popularity both domestically and internationally. E-commerce is a dominant force in the South Korean retail landscape, including the baby products market. Online platforms offer convenience, a wide variety of products, and competitive pricing, making them the preferred shopping channel for many parents. The South Korean baby products market features a mix of private label brands and global brands. Private label brands from major retailers have gained popularity for offering quality products at competitive prices, while global brands provide a wide range of options and innovative features. Baby specialty stores are popular in South Korea, offering a wide range of baby products under one roof. These stores provide a comprehensive shopping experience, including consultations, product demonstrations, and expert advice.South Korean parents place a strong emphasis on early childhood education and development. As a result, there is a demand for baby products that aid in cognitive development, sensory stimulation, and language acquisition. South Korean parents actively seek information and recommendations from parenting blogs and social media influencers. Influencers play a significant role in shaping consumer preferences and promoting baby products through product reviews and demonstrations. South Korea has a well-developed market for baby care services. These services include baby daycare centers, parenting classes, professional photography studios, and specialized baby care centers that offer various services to support parents in their childcare journey.

According to the report title “South Korea Baby Products Market Overview, 2027”, published by Bonafide research, the market in the country is expected to grow with a sustainable CAGR during the forecast period.In South Korea, baby products are popular gift items for special occasions such as baby showers, first birthdays (known as Doljanchi), and holidays. It is customary to present practical and thoughtful baby gifts to celebrate these milestones.South Korean parents have a strong focus on education from an early age. This translates into the baby products market, where there is a demand for educational toys, books, and products that aid in early learning and cognitive development. Babywearing is a popular practice in South Korea, with parents frequently using baby carriers to keep their infants close while maintaining mobility. As a result, there is a high demand for ergonomic and stylish baby carriers in the market. The popularity of K-Pop music and K-Dramas has influenced consumer behavior, including preferences in the baby products market. Products endorsed or associated with popular K-Pop idols or featured in popular K-Dramas gain significant attention and consumer interest. South Korea is renowned for its skincare industry, and this emphasis on skincare extends to baby products as well. Korean parents prioritize gentle and nourishing skincare products for their babies, often incorporating aspects of the famous Korean beauty routine. South Korea is known for its technological advancements, and this is reflected in the baby products market. Advanced baby gear such as electric breast pumps, smart bottle warmers, and high-tech baby monitors with advanced features are popular choices among tech-savvy parents. South Korean consumers tend to exhibit strong brand loyalty, and this holds true in the baby products market as well. Once parents find a brand they trust and are satisfied with, they often remain loyal to that brand for their ongoing baby product needs. South Korean parents have increasingly adopted Western parenting practices and products. Concepts such as baby-led weaning, attachment parenting, and cloth diapering have gained popularity in recent years. South Korean parents are highly concerned about the safety of baby products. The market is driven by a demand for products that meet strict safety standards and undergo rigorous testing for child safety. The South Korean government has implemented regulations and safety standards for baby products to protect infants and ensure product safety. Manufacturers and importers must comply with these regulations and obtain necessary certifications to sell their products in the market.

Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. The birth rate in South Korea has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles.

COVID-19 Impact
The market saw a mixed impact during the coronavirus pandemic, with panic bulk buying behaviour amongst consumer saw a boost in the market of necessary products like baby feeding bottles, diapers and nourishment foods and formulas. On the other hand the market observed a slowing down in products which are non-essential like the Bath tub, Bouncers and Rockers, as consumers were focusing on saving for health risk and acquiring essential items. The E-commerce platform helped the market to sustain with their home delivery services which provided accessibility to the consumer. Travel restriction hampered the supply and distribution Chain in the country.

Considered In the Report
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027



Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Baby Safety & convenience (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails)
• Market Share by Baby Cosmetics & Toiletries (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails)
• Market Share by Baby indoor products (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub)
• Market Share by Baby Food (Milk formulas, Prepared Meals, Dried , Others)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products withreasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.