India Baby Products Market Overview, 2027

"India has a high birth rate, contributing to a large and growing market for baby products. The country's young population and increasing disposable incomes have fueled the demand for baby products. As incomes rise, Indian parents are becoming more willing to spend on high-quality and premium baby products. There is a growing emphasis on safety, convenience, and providing the best care for babies. Indian parents often prefer baby products made from natural and Ayurvedic ingredients. Organic and herbal products are gaining popularity, as they are perceived to be safer and gentler for infants' sensitive skin. India's diverse culture and traditions influence the baby products market. Different regions have specific customs and practices related to baby care, leading to a demand for region-specific products. Traditional retail channels, such as local baby stores, specialty stores, and neighborhood shops, play a significant role in the Indian baby products market. Consumers often prefer to physically inspect and purchase products in-store. E-commerce has witnessed tremendous growth in India, and the baby products market has followed suit. Online platforms offer convenience, a wide range of products, and attractive discounts, making them popular among time-constrained parents. Price sensitivity is a key factor in the Indian baby products market. While parents seek quality and safety, they also look for affordable options and products that offer value for money. The baby hygiene segment, including diapers and baby wipes, is a significant part of the Indian baby products market. Increasing awareness about hygiene and convenience has led to a surge in demand for disposable diapers. The baby food market in India is expanding, with an increased focus on nutritious and organic baby food options. Manufacturers are catering to the demand for healthy and age-appropriate food products for infants and toddlers. With the growth of the middle class and the influence of technology, there is a rising demand for innovative and tech-driven baby products in India. Smart baby monitors, wearable devices, and interactive toys are gaining popularity. Indian parents turn to social media platforms, parenting blogs, and online forums for information, product recommendations, and parenting advice. Influencers play a significant role in shaping consumer preferences and promoting baby products. The Indian government has implemented regulations and safety standards for baby products. Manufacturers and importers must comply with these guidelines to ensure the safety and well-being of infants and toddlers.

According to the report title “India Baby Products Market Overview, 2027”, published by Bonafide research, the market in the country is expected to grow with a sustainable CAGR during the forecast period. The Indian baby products market has witnessed a shift from unorganized retail to organized retail. Large retail chains, supermarkets, and baby specialty stores are becoming popular destinations for parents to shop for baby products. Alongside the baby products market, India has seen a rise in specialized maternity and baby care services. This includes prenatal and postnatal classes, maternity hospitals, and baby care centers that offer a range of services for expectant and new parents. Ayurveda, the traditional Indian system of medicine, has a significant influence on the baby products market. Many Indian brands offer baby care products made from Ayurvedic and natural ingredients, aligning with the cultural belief in their benefits. Indian parents often rely on traditional remedies and practices passed down through generations for baby care. This includes using homemade concoctions, natural oils, and herbal remedies for skin care, massage, and overall well-being. Festivals and celebrations hold great importance in Indian culture, and the baby products market experiences a surge in demand during these times. Baby products are popular gift items for occasions such as baby showers, birthdays, and religious ceremonies. In India, family plays a central role in parenting decisions and purchasing choices. The opinions and recommendations of grandparents, aunts, and uncles hold significance, and their preferences influence the selection of baby products. India is a diverse country with various cultures and traditions. Regional preferences often influence the types of baby products purchased. For example, certain regions may have a preference for traditional baby carriers or specific clothing styles. Indian parents are increasingly conscious of social and environmental issues. They are drawn to brands that promote sustainability, fair trade, ethical manufacturing practices, and give back to society. With globalization and increased exposure to international trends, Indian parents are adopting Western baby care practices and products. This includes concepts like baby-led weaning, babywearing, and cloth diapering. As disposable incomes rise, there is a growing demand for premium and imported baby product brands in India. Parents are willing to invest in high-quality and globally recognized brands that offer advanced features and innovative designs. Indian parents actively participate in online communities and parenting platforms where they share experiences, seek advice, and exchange information about baby products. These platforms serve as a valuable resource for new parents. There is a noticeable increase in male involvement in parenting and baby care in India. This shift is driving the demand for products that cater to the needs and preferences of fathers, such as dad-friendly diaper bags and grooming products.

Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. The birth rate in Indiahas been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles.

COVID-19 Impact
The market saw a mixed impact during the coronavirus pandemic, with panic bulk buying behaviour amongst consumer saw a boost in the market of necessary products like baby feeding bottles, diapers and nourishment foods and formulas. On the other hand the market observed a slowing down in products which are non-essential like the Bath tub, Bouncers and Rockers, as consumers were focusing on saving for health risk and acquiring essential items. The E-commerce platform helped the market to sustain with their home delivery services which provided accessibility to the consumer. Travel restriction hampered the supply and distribution Chain in the country.

Considered In the Report
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027



Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Baby Safety & convenience (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails)
• Market Share by Baby Cosmetics & Toiletries (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails)
• Market Share by Baby indoor products (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub)
• Market Share by Baby Food (Milk formulas, Prepared Meals, Dried , Others)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products withreasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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