China Baby Products Market Overview, 2027

"China's infant goods market is a vibrant and fast-rising business, fueled by the country's vast population and growing emphasis on child welfare. With a middle class that is growing and a population of over 1.4 billion, China offers a sizable market for businesses in the baby care industry. The market is characterized by a wide range of product options, a mix of domestic and foreign brands, and an increasing focus on quality, safety, and innovation. Baby products of superior quality and dependability are in high demand in China because Chinese parents place a high priority on their offspring's health, happiness, and education. Parents prioritize safety and only purchase goods that adhere to high safety requirements. They appreciate goods that encourage young children's development, stimulate their cognitive and sensory abilities, and improve early learning. Additionally, Chinese customers have preferences for particular product attributes and traits. Parents could, for instance, look for infant apparel with practical diaper-changing features or formula milk with extra nutrients for optimum growth and development. When buying infant supplies, Chinese parents also frequently take into account cultural aspects and customs, such as selecting items that are in line with herbal medicines or traditional Chinese medicine.

According to the report title “Japan Baby Products Market Overview, 2027”, published by Bonafide research, the market in the country is expected to grow with a sustainable CAGR during the forecast period. As China's middle class continues to grow, disposable incomes have increased, allowing parents to allocate more resources to baby products. This rise in purchasing power has resulted in increased demand for high-quality and premium baby care items. China's recent shift from the one-child policy to a two-child policy has had a significant impact on the baby product market. The policy change has led to an increase in the number of births, creating a larger consumer base for baby products. China's rapid urbanization has transformed consumer preferences and lifestyles. Urban parents, with their busy schedules and limited living spaces, seek convenient and multifunctional baby products that cater to their needs. China has experienced a digital revolution, and the growth of e-commerce platforms has revolutionized the baby product market. Online shopping provides convenience, access to a wide range of products, and competitive pricing, making it a preferred channel for Chinese parents. Chinese consumers increasingly value reputable and international brands, associating them with quality, safety, and innovation. International brands have gained popularity in the Chinese baby product market, often commanding higher price points and offering premium options.

Innovative products with low environmental and health risks, combined with market penetration in untapped rural areas, are expected to drive Baby Product Market growth during the forecast period. Japan market has seen an increasing demand for fortified baby food, with the rising awareness among parents to adequately fulfil the nutritional requirements of their babies. The increasing demand, especially for infant formula, is influencing the market's growth. Increasing brand penetration and a wide distribution network are driving the baby care products market in the Country. The e-commerce sector is further supporting the growth of the market. Owing to the growing concerns regarding infants’ delicate and sensitive skin, a growing number of parents are opting for baby care products, such as body washes, diaper creams, and baby wipes, which are made from plant-based and organic ingredients. Moreover, these products offer numerous benefits that help in treating skin allergies, discomfort, rashes, and other similar skin-related issues. Such instances are likely to significantly boost the market growth over the forecast period. The birth rate in Japan has significantly been decreasing with the rise in ageing population which has obstructed the market growth. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. The birth rate in Japan has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles.

COVID-19 Impact
The market saw a mixed impact during the coronavirus pandemic, with panic bulk buying behaviour amongst consumer saw a boost in the market of necessary products like baby feeding bottles, diapers and nourishment foods and formulas. On the other hand the market observed a slowing down in products which are non-essential like the Bath tub, Bouncers and Rockers, as consumers were focusing on saving for health risk and acquiring essential items. The E-commerce platform helped the market to sustain with their home delivery services which provided accessibility to the consumer. Travel restriction hampered the supply and distribution Chain in the country.

Considered In the Report
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027



Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Baby Safety & convenience (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails)
• Market Share by Baby Cosmetics & Toiletries (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails)
• Market Share by Baby indoor products (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub)
• Market Share by Baby Food (Milk formulas, Prepared Meals, Dried , Others)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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