Pakistan Halal Food & Beverages Market Overview, 2029

In Pakistan, halal food and beverages are integral to daily life, as Islamic dietary laws guide what is considered permissible for consumption. Halal food excludes pork, alcohol, and any non-halal ingredients, ensuring that meats such as chicken, beef, and lamb are slaughtered according to Islamic practices. These dietary standards apply broadly, covering everything from snacks and dairy products to beverages, which must be free from alcohol and other prohibited additives. Pakistan’s population is overwhelmingly Muslim, with over 96% identifying as Islamic, while non-Muslim communities, including Christians, Hindus, and others, make up a small minority. This strong Muslim majority influences the nation’s food industry, where nearly all food products are halal by default. Pakistan’s hotel culture is similarly shaped by Islamic principles, with hotels and restaurants providing halal options as standard practice. Major cities offer a range of accommodations, from luxury hotels to budget-friendly stays, often including facilities for prayer and observing Islamic customs, making them welcoming to both local and international Muslim travelers. This hospitality culture, coupled with Pakistan’s rich culinary diversity, ensures that visitors experience a blend of traditional flavors while observing halal practices in nearly all food and beverage offerings.

According to the research report "Pakistan Halal Food & Beverages Market Overview, 2029," published by Bonafide Research, the Pakistan Halal Food & Beverages market was valued at more than USD 147.12 Billion in 2023. The halal food and beverage market in Pakistan is growing robustly, driven by the country's predominantly Muslim population, which prioritizes adherence to halal dietary guidelines. There is a rising demand for verified halal products as consumers become increasingly mindful of purity, safety, and quality standards in food production. As awareness about halal certification grows, even in local markets, companies are expanding their halal product lines to cater to domestic demand. Additionally, Pakistan’s halal food sector is expanding beyond traditional meat products to include halal-certified snacks, dairy, and beverages, catering to changing consumer preferences. The rise of organized retail and e-commerce has further enhanced access to halal-certified options, promoting transparency and trust in product sourcing.

The market for halal food and drink in Pakistan is divided into a number of product categories, each of which makes a substantial contribution to the expansion of the entire market. With the biggest market share among these categories, halal meat, poultry, and seafood are in a commanding position. The sizeable Muslim population in Pakistan and the country's strong cultural inclination toward meat-based meals are the main factors contributing to this segment's predominance. Halal milk and milk products, halal fruits and vegetables, halal grain goods, halal beverage products, and others are further important market categories. Even if halal meat, chicken, and seafood continue to be the most popular categories, other market niches are expanding as a result of factors like rising disposable incomes, shifting dietary tastes, and growing wellness and health consciousness.

Hypermarkets and supermarkets, traditional retail, internet, and other channels are the main sales channels used to segment the Pakistani halal food and beverage market. Currently, the market is dominated by traditional retail channels and hypermarkets/supermarkets. Factors like well-established distribution networks, a powerful brand presence, and customer knowledge with these channels are all credited with this supremacy. But as more people have access to the internet and consumer tastes change, the online channel is becoming a major force. In the market for halal food and beverages, e-commerce is anticipated to continue to expand.

Covid-19 Impacts:
The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period.



Considered In the Report
• Geography: Pakistan
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Aspects Covered in the Report
• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2023 & 2029F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.