Indonesia Halal Food & Beverages Market Overview, 2029

Halal food refers to items that are permissible for Muslims to consume according to Islamic law, which prohibits pork, alcohol, and any food derived from animals not slaughtered in a specific manner. Indonesia, the world’s largest Muslim-majority country, has a rich culinary landscape where halal food is the norm rather than the exception. Traditional Indonesian dishes, such as nasi goreng and rendang, are typically halal, and many restaurants proudly display halal certifications. The Islamic population in Indonesia is around 230 million, constituting approximately 87% of the total population of over 270 million, while the remaining 13% includes Christians, Hindus, Buddhists, and others. This demographic composition significantly influences the country’s food culture and practices. The hotel industry in Indonesia has adapted to cater to Muslim travelers, with many hotels offering halal food options, prayer rooms, and facilities for ablution. Additionally, some establishments provide information about nearby mosques. This commitment to accommodating diverse dietary needs enhances the hospitality experience, making Indonesia a welcoming destination for both local and international visitors.

According to the research report, "Indonesia Halal Food & Beverages Market Outlook, 2029," published by Bonafide Research, the Indonesia Halal Food & Beverages market is anticipated to add to more than USD 88.28 Billion by 2024–29. The Halal food and beverage industry in Indonesia has experienced notable growth, driven by a mix of cultural, religious, and economic factors. As the largest Muslim-majority nation in the world, Indonesia's population is increasingly pursuing products that align with their dietary laws and ethical values. This heightened demand has led to a proliferation of both local and international brands that adhere to Halal standards, fostering innovation and a diverse market landscape. Additionally, the increasing awareness of health and wellness among consumers has further advanced this trend, with many perceiving Halal products as healthier and more ethically sourced. The government's commitment to Halal certification and its promotion of the sector have also played a vital role in strengthening consumer confidence.

The Halal food and beverage market in Indonesia is segmented into various categories, including Halal meat, poultry & seafood, Halal milk & milk products, Halal fruits & vegetables, Halal grain products, beverage products, and others. Leading this market segment is Halal meat, poultry & seafood, which holds a dominant position due to the country's significant Muslim population and cultural preferences for these products. The demand for Halal meat is driven by strict adherence to Islamic dietary laws, ensuring that all meat is slaughtered according to Halal standards, which has gained popularity not only among Muslims but also among non-Muslim consumers who prioritize hygiene and ethical sourcing. Following this segment, Halal milk & milk products are increasingly sought after as consumers look for dairy options that comply with their dietary needs. Additionally, the market for Halal fruits & vegetables is expanding, reflecting a growing interest in healthy eating. Beverage products and other categories are also emerging as consumers become more aware of the benefits of Halal certification.

The Indonesia Halal food and beverage market is segmented by sales channels, including Hyper Market/Supermarket, Traditional Retail, Online, and Others. Leading the market are Hyper Markets/Supermarkets and Traditional Retail, which dominate due to their extensive reach and ability to offer a wide variety of Halal-certified products. Hypermarkets and supermarkets provide consumers with a convenient shopping experience, featuring dedicated Halal sections that enhance product visibility and consumer trust. These retail formats cater to a diverse range of products, from meats and dairy to snacks and beverages. Traditional retail outlets also play a significant role, as they serve local communities with culturally relevant products and personalized service. While online sales channels are emerging rapidly, driven by the convenience of e-commerce, they still lag behind the established physical retail formats in terms of overall market share. The combination of these sales channels ensures that consumers have ample access to Halal food and beverages, supporting the market's growth and increasing awareness of Halal standards across Indonesia.

Covid-19 Impacts:
The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period.



Considered In the Report
• Geography: Indonesia
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Aspects Covered in the Report
• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2023 & 2029F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.