South Africa Halal Food & Beverages Market Overview, 2029

Halal food and beverages in South Africa are those that are prepared and processed in accordance with Islamic law. This includes specific requirements for the type of meat, which must come from animals slaughtered in a ritualistic manner, as well as the prohibition of certain ingredients, such as pork and alcohol. The halal certification process plays a vital role in ensuring that these standards are upheld, thus providing Muslim consumers with the necessary assurance. The halal designation is not limited to meat; it also encompasses a broad spectrum of food and drink products, including dairy, baked goods, juices, and teas. Given that South Africa is home to a significant Muslim population, estimated at around 2 million or 3.5% of the total population, the demand for halal options is considerable. Consequently, a variety of halal restaurants, grocery stores, and establishments have emerged to serve this market. Notably, the non-Muslim majority, which constitutes about 96% of the population, also frequently opts for halal products, attracted by their quality and wholesomeness. In the hotel industry, many establishments, particularly in major cities and tourist areas, provide halal-certified dining options, reflecting the nation’s diverse culinary offerings and commitment to inclusive hospitality.

According to the research report "South Africa Halal Food & Beverages Market Overview, 2029," published by Bonafide Research, the South Africa Halal Food & Beverages market is anticipated to grow at more than 8.27% CAGR from 2024 to 2029. A combination of factors has led to the steady rise of the halal food and beverage business in South Africa in recent years. A significant portion of South Africa's Muslim population follows the halal dietary requirements, making it one of the most religiously diverse nations on the African continent. As a result, there is a strong demand for halal-certified goods. This expanding customer base has contributed to the halal market's growth, as has the general public's rising understanding and acceptance of halal products. To meet the changing tastes of ethically and health-conscious consumers who are looking for premium, religiously compatible food and drink options, retailers and food service providers have responded to this trend by growing their halal-friendly product ranges.

The halal food and beverage sector in South Africa is undergoing remarkable growth, propelled by a diverse consumer base that includes a significant Muslim population as well as non-Muslim consumers who are increasingly interested in ethically sourced products. The leading segment in this market is Halal Meat, Poultry & Seafood, which holds the largest market share due to its cultural importance and the high demand for quality meat products that adhere to halal standards. This segment benefits from a well-established supply chain and a rising awareness of halal practices among consumers. The Halal Milk & Milk Products segment is also gaining momentum, as more consumers seek dairy options that are both halal-certified and nutritious. Additionally, the Halal Fruits & Vegetables segment is becoming increasingly relevant, reflecting a growing trend towards healthy eating and fresh produce that meets halal criteria. Moreover, Halal Grain Products, including cereals and baked goods, are on the rise as manufacturers introduce halal-certified alternatives to accommodate various dietary needs. The Beverage Products segment is evolving as well, focusing on non-alcoholic drinks that comply with halal guidelines, thus appealing to a broader audience.

The halal food and beverage market in South Africa is influenced by various sales channels, with Hyper Markets/Supermarkets and Traditional Retail taking the lead. Hypermarkets and supermarkets are crucial for distributing halal products, offering consumers a diverse range of options all in one place. These large retail chains improve access to halal items, often featuring dedicated sections for halal-certified products that appeal to both Muslim and non-Muslim shoppers looking for quality. Traditional retail also holds significant importance, especially in areas where smaller grocery stores and local markets are vital sources of halal food. These traditional venues provide a more personalized shopping experience, enabling customers to interact directly with vendors who can share important insights about product sourcing and halal certification. Furthermore, the online sales channel is steadily growing, driven by the rising popularity of e-commerce, which allows consumers to conveniently purchase halal products from the comfort of their homes.

Covid-19 Impacts:
The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period.



Considered In the Report
• Geography: South Africa
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Aspects Covered in the Report
• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2023 & 2029F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.