USA Halal Food & Beverages Market Overview, 2029

In the USA, halal food and beverages adhere to Islamic dietary laws, which stipulate that food must be prepared following specific guidelines in the Quran, ensuring that it is free from prohibited ingredients like pork and alcohol and that animals are slaughtered in a humane, ritually pure manner. Popular halal items include meat, dairy, grains, fruits, vegetables, and beverages free from alcohol and non-halal additives. In recent years, the USA’s halal food market has grown, catering to the expanding Muslim population as well as non-Muslims seeking cleaner, ethically-sourced options. The U.S. has a diverse population, with Muslims making up approximately 1.1% of the population, while the majority remains non-Islamic, predominantly identifying as Christian or secular. The hotel industry in the U.S. reflects this diversity, with many hotels and restaurants offering halal options to accommodate Muslim travelers. While luxury and standard hotels primarily cater to general needs, major hotel chains in larger cities increasingly incorporate halal-friendly services, recognizing the importance of inclusivity. This inclusivity has supported the growth of halal culinary tourism, attracting Muslim and non-Muslim travelers alike, and fostering a more accessible environment for all dietary preferences.

According to the research report "United States (US) Halal Food & Beverages Market Overview, 2029," published by Bonafide Research, the United States (US) Halal Food & Beverages market is anticipated to grow at more than 7.51% CAGR from 2024 to 2029. The halal food and beverage market in the USA is experiencing strong growth, driven by the increasing Muslim population and rising consumer interest in ethical, clean, and high-quality food standards. This demand extends beyond the Muslim community, with non-Muslims also attracted to halal products due to perceptions of purity, animal welfare, and stringent processing standards. The expansion of halal-certified options in mainstream retail chains, supermarkets, and restaurants has significantly increased accessibility, encouraging wider adoption. Additionally, the growth of e-commerce has facilitated easier access to halal products, catering to diverse dietary needs nationwide. Key reasons behind this trend include the growing awareness of religious dietary requirements, increased transparency in labeling, and the emphasis on ethical food sources. Companies are responding to this demand by obtaining halal certifications and expanding their product lines, making halal foods a prominent and influential sector within the broader U.S. food market.

In the USA halal food and beverage market, the product segmentation is diverse, addressing the growing demand across multiple categories, including halal meat, poultry, and seafood; halal milk and milk products; halal fruits and vegetables; halal grain products; halal beverages; and others. Halal meat, poultry, and seafood lead all categories due to their foundational role in traditional halal diets and the rigorous standards required to meet halal certification. This segment attracts both Muslim and non-Muslim consumers, the latter often drawn by perceptions of quality, ethical processing, and higher hygiene standards. Halal milk and milk products are gaining traction as halal-certified dairy expands in popularity, especially among consumers seeking ethically sourced dairy options. Halal fruits and vegetables, though naturally permissible, also benefit from certification, which assures consumers of the absence of any non-halal processing methods. The grain products segment, encompassing halal-certified bread, pasta, and cereals, is expanding as manufacturers introduce more options in packaged foods. Halal beverages, including certified juices, sodas, and non-alcoholic drinks, continue to grow as consumers seek halal alternatives. These diverse segments reflect the broader trend in the USA toward accessible, halal-certified products, with meat, poultry, and seafood continuing to dominate due to their integral role in meeting core dietary needs.

In the USA halal food and beverage market, the sales channel segment is divided into hypermarkets/supermarkets, traditional retail, online, and others. The hypermarket/supermarket and traditional retail channels are leading the market due to their widespread reach and the convenience they offer to consumers. These retail formats are able to stock a wide range of halal-certified products, including meats, dairy, beverages, and packaged foods, making them the go-to shopping destinations for halal food. Supermarkets and traditional stores also offer the advantage of in-person shopping, where consumers can easily find halal options alongside their regular grocery items. Online retail is growing in importance, with more consumers turning to e-commerce platforms for halal food, especially for niche or specialty products not available in physical stores. However, hypermarkets, supermarkets, and traditional retail remain dominant as they provide accessibility, immediate availability, and a broad assortment of halal-certified products that cater to the growing demand. The continued expansion of halal product offerings in these stores, along with increased consumer awareness, is driving the growth of the halal food and beverage market through these channels.

Covid-19 Impacts:
The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period.



Considered In the Report
• Geography: United States (US)
• Historical year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Aspects Covered in the Report
• Market Size By Value for the historic time period (2018-2023)
• Market Size By Value for the forecast time period (2024-2029)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2018, 2023 & 2029F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.