China has witnessed a significant increase in the consumption of organic food and beverages. The market for organic products in China has been expanding at a compound annual growth rate of over 17% in recent years, making it one of the fastest-growing markets for organic goods globally. China has made efforts to boost organic agriculture and increase domestic production of organic food. The government has implemented regulations and standards for organic farming practises to ensure the authenticity and quality of organic products. To establish consumer trust and ensure product integrity, China has developed its own organic certification system. The China Organic Food Certification (COFCC) and Organic Product Certification Centre of China (OPCC) are responsible for certifying organic products and verifying that they meet the required standards. China is also becoming a significant player in the export of organic food and beverages. With its large agricultural output and increasing organic production, Chinese organic products are being exported to various countries around the world. Organic foods and beverages refer to foods produced using farming techniques that are designed to maintain and replenish soil fertility without using toxic fertilisers and pesticides. Organic foods and beverages are generally minimally processed and do not involve the use of preservatives, artificial ingredients, hormones, synthetic chemicals, or irradiation.
According to the research report "China Organic Food & Beverage Market Overview, 2029," published by Bonafide Research, the China Organic Food & Beverage market is anticipated to grow at more than 13.64% CAGR from 2024 to 2029. The rise of e-commerce has played a crucial role in the growth of the organic food and beverage market in China. Online platforms, such as Tmall, JD.com, and Alibaba's Fresh Hema, provide consumers with easy access to a wide range of organic products and enable direct purchasing from organic farmers and brands. Increasing health consciousness among Chinese consumers has contributed to the demand for organic products. Concerns about food safety and the desire for healthier alternatives have driven many individuals to choose organic options. Various organic farming initiatives and projects have been implemented across China to promote sustainable agricultural practises and support organic farmers. These initiatives aim to enhance the quality and availability of organic food and beverages for consumers. The organic food and beverage market in China has been expanding rapidly. Increasing health awareness, concerns about food safety, and environmental sustainability have fueled the demand for organic products. China's domestic organic production has not kept up with the growing demand, leading to a reliance on imported organic foods and beverages. Countries like the United States, Australia, New Zealand, and some European nations are major exporters of organic products to China. Imported organic products are often perceived as having higher quality and safety standards by Chinese consumers. The Chinese government has been working to establish and enforce organic certification and labelling standards. The Chinese Organic Certification (COC) is the main certification system for organic products in China. These standards aim to ensure the authenticity and quality of organic products on the market. The rise of health-conscious consumers has led to the emergence of organic cafes and restaurants in China. These establishments focus on offering organic food and beverages, catering to consumers looking for healthier dining options.
Fruits and vegetables are the most popular organic products in China, with consumers increasingly opting for organic produce due to concerns over pesticide use and food safety scandals. Cities like Beijing, Shanghai, and Guangzhou are witnessing a rise in demand for organic fruits and vegetables as consumers become more health-conscious and seek fresh, chemical-free food. Organic meat, fish, and poultry are also gaining traction, particularly among affluent urban consumers who are concerned about the use of antibiotics and hormones in conventional farming. Organic meat is viewed as a safer and more sustainable option, though it remains a niche market due to higher prices. Dairy products have seen steady growth, with organic milk, yogurt, and cheese becoming more common in higher-end supermarkets and e-commerce platforms. The increasing awareness of lactose intolerance and a preference for healthier, additive-free options are driving this demand. Frozen and processed foods, including organic frozen vegetables, ready meals, and snacks, are slowly gaining popularity as more Chinese consumers adopt busy, urban lifestyles but still seek healthier alternatives to conventional processed foods. The Others category, which includes grains, oils, and organic condiments, is also growing as organic farming practices are promoted in rural areas and organic brands expand their reach. In the organic beverage market, non-dairy drinks such as almond milk, soy milk, and oat milk are seeing rapid growth in China. These drinks align with rising trends in plant-based diets, lactose intolerance, and veganism, particularly among younger consumers. Organic coffee and tea are also increasingly sought after, with premium organic teas, including green tea and oolong, gaining popularity due to China's deep-rooted tea culture and growing interest in the health benefits of organic farming. The beer and wine sector remains relatively small but is slowly growing as consumers become more discerning about the quality and origins of alcoholic beverages. Organic wine, in particular, is attracting more attention as an emerging luxury product among wealthier consumers.
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