Saudi Arabia Feminine Hygiene Market Overview, 2029

Over the years, there has been a notable increase in the availability and accessibility of female hygiene products in Saudi Arabia. In some past decades, insufficient knowledge regarding feminine problems and negotiations about feminine personal and hygiene care products were measured as off-limits topics among social groups. However, in the modern era, to encourage the penetration of feminine care products, various governments are taking numerous initiatives to increase literacy among female populations and build awareness for the availability and benefits of health and hygiene products available in the industry. As education is a fundamental right, it facilitates shifting the mindset of society and helps eliminate poverty. The association between health and literacy is a reflection of survey and policy deliberations. The availability of female hygiene products has significantly expanded in Saudi Arabia. Women now have a wider range of options to choose from, including different brands, sizes, and absorbency levels of sanitary pads and tampons. This increased variety allows women to select products that best suit their individual preferences and needs. Cultural sensitivities and the importance of modesty are factors that influence the marketing and packaging of female hygiene products in Saudi Arabia.

According to the research report "Saudi Arabia Feminine Hygiene Market Outlook, 2029," published by Bonafide Research, the Saudi Arabia Feminine Hygiene market is anticipated to grow at more than 8.30% CAGR from 2024 to 2029. Feminine hygiene products, including sanitary pads, tampons, and other related items, need to undergo a registration process with the SFDA before they can be legally sold in the Saudi Arabian market. This process typically involves submitting detailed information about the product, including its composition, manufacturing process, and packaging. In Saudi Arabia, apps can help women track their menstrual cycles, monitor symptoms, and provide insights into their reproductive health. Like Clue, FLO, Glow, Period Tracker, and Ovia Health Apps, Large retail chains like Tamimi Markets, Carrefour, Panda, and Lulu Hypermarket have dedicated sections for personal care products, including feminine hygiene items. These stores offer a wide range of brands and product options, making it convenient for women to purchase their preferred products during regular shopping trips. Well-known pharmacy chains such as Al-Dawaa, Tadawi, and United Pharmacies stock a variety of sanitary pads, tampons, and related products. Platforms like Noon, Amazon.sa, and local online marketplaces offer a wide selection of brands and product options, with the added advantage of doorstep delivery.

The environmental impact of disposable feminine hygiene products is a growing concern globally. However, sustainable and eco-friendly alternatives may have limited availability or awareness in Saudi Arabia, impacting women's ability to make more environmentally conscious choices. Saudi Arabian society has conservative cultural norms and traditions that influence perceptions and practises related to female hygiene. While feminine hygiene products are available in Saudi Arabia, there may be variations in accessibility and availability, especially in remote or underserved areas. The range of feminine hygiene products available in Saudi Arabia may be more limited compared to other countries. The environmental impact of disposable feminine hygiene products is a growing global concern. While efforts are being made to promote sustainable alternatives, the availability and awareness of such options may be limited in Saudi Arabia. The Saudi Arabian government has shown a commitment to women's health and hygiene by implementing policies and regulations that ensure the safety, quality, and availability of feminine hygiene products on the market. This includes regulations related to product registration, labelling, and quality control.

Educational programmes and workshops are being introduced in schools and communities to provide comprehensive information about menstrual health, hygiene practises, and reproductive health. These initiatives aim to empower women with knowledge and promote healthy practises. Menstrual cups have gained popularity among women in Saudi Arabia seeking sustainable and cost-effective alternatives to disposable sanitary products. Women are embracing menstrual cups for their eco-friendly nature and the extended wear time they offer. Supermarkets, pharmacies, and online platforms offer a wide range of options to cater to different preferences and needs. Online retailers provide a convenient way for women to browse and order products from the privacy of their homes, with discreet packaging and delivery options. Smaller convenience stores and mini-marts located in residential areas or near petrol stations also carry a limited range of feminine hygiene products. Online is an emerging market for the same.

Considered in this report



• Geography: Saudi Arabia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029


Aspects covered in this report

• Saudi Arabia Feminine Hygiene market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades

By Type

•Disposable
•Reusable


By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.