Japan Feminine Hygiene Market Overview, 2029

Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation, and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infection. Growing awareness about personal hygiene among women, coupled with the inclination towards the utilization of convenient and handy sanitary products, is creating a huge demand for feminine hygiene products. Rising female literacy and awareness of menstrual health and hygiene, rising female disposable income, and women's empowerment across the country are expected to accelerate the growth of the feminine hygiene products market across the Japan. The increase in the number of working populations; the numerous advantages of feminine hygiene products to augment market growth; and the rise in the number of hotels, restaurants, schools, and other businesses have boosted the growth of the feminine hygiene products market across the country. According to the "Japan Feminine Hygiene Market Outlook, 2029" published by Bonafide Research, the market is anticipated to grow the CAGR of 6.5% from 2024-2029. The feminine hygiene market is driven by factors such as increasing disposable income in the middle class category and the emergence of low-cost feminine hygiene products. Additionally, growing awareness of female health and hygiene is expected to boost market growth over the forecast period. The most commonly used products are sanitary pads, tampons, and panty liners, which are considered under the disposable segment. In recent years, consumers have shifted their consumer behavior towards eco-friendly alternatives, leading to a highly dynamic market.

Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins made from natural fibre is a sustainable option to advance in this market. The naturally available absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etc are widely available, biodegradable in nature, and have a low carbon footprint. The use of these fibers also reduces the manufacturing cost of sanitary napkins. The primary function of a sanitary napkin is to absorb menstrual fluid. Hence, the selection of a core material depends on the absorbency and retention properties of the fiber. Alternatives such as bamboo fiber, jute fiber, and banana fiber, along with a cellulose-based hydro-gel, can provide absorbency similar to that of the synthetic superabsorbent polymer (SAP). A bio-based plastic prepared from starch can also be used as a barrier sheet in place of polyethylene and polyurethane, which are non-biodegradable in nature. According to the report, the market is segmented into five product types, including sanitary pads, tampons, panty liners, menstrual cups, internal cleansers, and disposable razors and blades. Among these types, the sanitary pad segment is projected to dominate the market during the forecast period. Increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb and special side leakage protection, is also supporting the growth of the segment in the japan feminine hygiene products market. Further, the market is categorized into disposable and reusable types. Among these types, the disposable segment is projected to dominate the market by 2029. The disposable segment includes feminine hygiene products such as sanitary napkins, tampons, and panty liners. Increased awareness and the use of disposable feminine hygiene products such as sanitary pads, panty liners, and tampons compared to reusable feminine hygiene products are driving this segment. Based on the sales channel, the market is segmented into supermarkets and hypermarkets, pharmacies, convenience stores, and online sales channels. Among these types, the pharmacies segment is projected to lead the market during the upcoming time frame. However, higher penetration of the internet is propelling market growth for online sales channels in the market.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Japan • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report

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• Japan Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type •Disposable •Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.