China Feminine Hygiene Market Overview, 2029

Women are increasingly concerned about feminine hygiene issues in China. Out of a total population of 1.38 billion in China, nearly 48% are women. The country is now the largest market in Asia for hygiene products, including health protection products. But over the past decade, the Chinese population of women aged 12 to 54 has declined. However, the growing awareness of women’s hygiene practises has led to the more frequent replacement of sanitary protection products, resulting in a significant increase in volume in this category. The female hygiene market in China is growing due to the growing popularity of menstrual underwear. Menstrual underwear is a reusable and absorbent undergarment designed to replace traditional pads or tampons during menstruation. It can be used for a maximum of two years. It has gained significant traction among Chinese women due to its convenience, comfort, and environmental benefits. Menstrual underwear offers a sustainable alternative to disposable products, reducing waste and long-term costs for women. It has become increasingly available in the Chinese market, with various brands offering different styles and absorbency levels to cater to women's diverse needs. This trend reflects the increasing awareness and preference for eco-friendly and innovative menstrual hygiene solutions in China. There is a general belief in China that tampons are not good for women's health. There is a traditional taboo: there is a concern that it will hurt or that it will impact their virginity, which is still a very serious belief for women who are not married yet.

According to the research report “China Feminine Hygiene market outlook, 2029” published by Bonafide Research, the feminine hygiene market of China was valued at above USD 20.5 Billion in 2029. The feminine hygiene market in China is influenced by a multitude of factors, driving both consumer demands and innovations within the industry. With the increasing awareness of women's health and hygiene, there has been a significant rise in demand for high-quality feminine hygiene products across the country. This demand is further fueled by factors such as urbanization, rising disposable incomes, and changing lifestyle patterns, leading to a growing consumer base with access to a wider range of products. Innovations in product design and technology have been pivotal in meeting these evolving demands, with companies introducing advanced features such as ultra-thin pads, enhanced absorbency, and odor control. Additionally, the market has witnessed a surge in eco-friendly and sustainable options, including biodegradable materials and organic cotton products, catering to environmentally conscious consumers. Digitalization has also played a crucial role in shaping the market landscape, with the rise of e-commerce platforms offering convenient access to a diverse array of feminine hygiene products. Moreover, educational initiatives and awareness campaigns have contributed to breaking the stigma surrounding menstruation and promoting menstrual health and hygiene practices among Chinese women.

The ""Healthy China"" campaign emphasises the importance of women's health, including menstrual hygiene management, and encourages women to seek proper care and information. The China Women's Development Foundation (CWDF) has launched programmes to distribute sanitary products to underprivileged women and educate them about proper hygiene practises. Schools and universities in China often incorporate menstrual health education into their curriculum. Menstrual cups have gained significant popularity in China in recent years. This alternative to traditional sanitary pads and tampons has found a growing market, especially among environmentally conscious consumers. The reusable and eco-friendly nature of menstrual cups aligns with the increasing awareness of sustainability and reducing waste. Chinese manufacturers have been at the forefront of innovation in the feminine hygiene market. They have introduced unique product features and designs, such as ultra-thin sanitary pads, high-absorbency tampons, and breathable materials. These innovations aim to enhance comfort, convenience, and effectiveness for women during their menstrual cycle. These trends show that Chinese consumers are increasingly interested in products that prioritise their health, sustainability, and convenience, and that manufacturers are responding to these demands with innovative and unique product offerings.

The female hygiene market in China has witnessed advancements in product innovation and sustainability. There is a growing demand for eco-friendly and reusable alternatives, such as menstrual cups and reusable cloth pads, reflecting a greater awareness of environmental concerns. Additionally, there has been an increasing focus on product quality, comfort, and absorption capabilities to meet the evolving needs and preferences of Chinese women. Education and awareness campaigns about female hygiene and menstrual health have also been actively promoted in China. Public health initiatives, social media influencers, and healthcare professionals play a role in providing information, promoting good hygiene practises, and breaking stigmas surrounding menstruation.

Considered in this report



• Geography: China
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• China Feminine Hygiene market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades


By Type

•Disposable
•Reusable

By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.