India Personal Care Wipes Market Overview, 2027

"In India the personal care wipes market has witnessed significant growth in recent years, driven by increasing consumer awareness, changing lifestyles, and a growing emphasis on personal hygiene. Personal care wipes are disposable products designed for various personal care applications, such as cleansing, refreshing, and moisturizing the skin. These wipes offer convenience, ease of use, and portability, making them a popular choice among Indian consumers. The personal care wipes market in India has experienced robust growth and is expected to continue expanding in the coming years. Factors such as rising disposable incomes, urbanization, and a growing middle-class population have contributed to the increased adoption of personal care wipes in the country. The Indian market offers a wide range of personal care wipes catering to different needs and preferences. These wipes are available in various categories, including baby wipes, facial wipes, intimate wipes, feminine hygiene wipes, and adult wipes. Each category is designed to address specific requirements and offer targeted benefits, such as gentle cleansing, moisturization, odor control, and sanitization.

According to the report titled “India personal care wipes market overview, 2027” published by Bonafide Research, The India personal care wipes market is expected to grow at above 11.81% CAGR from 2021 to 2027. The primary regulatory authority governing cosmetics in India is the Central Drugs Standard Control Organization (CDSCO) under the Ministry of Health and Family Welfare. Some key regulations related to cosmetics in India that could be applicable to personal care wipes are Drugs and Cosmetics Act, 1940 which provides the legal framework for regulating cosmetics in India. It covers aspects such as product safety, labeling, and claims made by manufacturers. Cosmetics, including personal care wipes, must comply with specific labeling requirements prescribed by the CDSCO. These requirements include the name and address of the manufacturer, manufacturing and expiry dates, list of ingredients, cautionary statements, and usage instructions. Among the various segments of personal care wipes in India, baby wipes are considered one of the leading segments. The demand for baby wipes is driven by the increasing number of working parents, rising awareness of hygiene, and the convenience they offer in baby care routines. Baby wipes are designed to be gentle on delicate baby skin and are often enriched with moisturizing and soothing ingredients. Leading companies in the personal care wipes market in India often have dedicated product lines for baby wipes, catering to the specific needs of infants and toddlers.

The raw materials used in the production of personal care wipes in India includes Nonwoven fabrics are the primary material used for personal care wipes. These fabrics are often made from fibers such as polyester, viscose, or a combination of both. Nonwoven fabrics provide the desired softness, strength, and absorbency required for personal care wipes. Also, Personal care wipes often contain moisturizing ingredients to provide hydration and nourishment to the skin. These ingredients can include water, glycerin, aloe vera, chamomile extract, and various other soothing and moisturizing agents. Depending on the type of personal care wipe, cleansing and disinfecting agents may be incorporated. These can include mild detergents, surfactants, antibacterial agents, or antiseptics to ensure effective cleaning and hygiene. To prevent microbial growth and extend the shelf life of personal care wipes, preservatives are often added such as phenoxyethanol, parabens, and organic acids. Furthermore, Personal care wipes may contain fragrances to provide a pleasant scent. Fragrances can be synthetic or derived from natural sources, such as essential oils.

The personal care wipes market in India is highly competitive, with both domestic and international companies vying for market share. Some of the key players operating in the market include multinational corporations like Johnson & Johnson, Procter & Gamble, Kimberly-Clark, and Unicharm, as well as Indian companies such as Himalaya Drug Company and Wipro Consumer Care. Several domestic are Himalaya Wellness, Patanjali Ayurved, and Wipro Consumer Care, and others. Personal care wipes are widely available in India through various distribution channels, including supermarkets, hypermarkets, convenience stores, pharmacies, e-commerce platforms, and specialized baby care stores. There are pharmacies, supermarkets, and malls in India where personal care wipes are commonly sold. Pharmacies includes Apollo Pharmacy, MedPlus Pharmacy, Guardian Pharmacy, Religare Wellness Pharmacy, 1mg Pharmacy, Netmeds Pharmacy and more. Supermarkets includes Zudio, Westside, Big Bazaar, Pantaloons, Reliance Fresh, D-Mart, Star Bazaar, Godrej Nature's Basket. Malls includes Select Citywalk, Phoenix Market City, Forum Mall, Ambience Mall, Phoenix Market City, Inorbit Mall, Mantri Square Mall, Express Avenue Mall, High Street Phoenix, Phoenix Market City and many more. These channels ensure easy accessibility and availability of personal care wipes to consumers across urban and rural areas of the country.

While the personal care wipes market in India presents immense growth potential, it also faces certain challenges. Factors such as price sensitivity, competition from traditional alternatives like cloth and water, and environmental concerns related to disposable products pose challenges to market growth. However, there are opportunities for companies to innovate and introduce eco-friendly alternatives, such as biodegradable wipes, to cater to the growing demand for sustainable personal care products. The personal care wipes market in India is witnessing strong growth driven by factors like increasing consumer awareness, changing lifestyles, and emphasis on hygiene. With a diverse range of product offerings and a competitive landscape, both domestic and international players have significant opportunities to tap into this growing market. Continuous innovation, sustainable practices, and effective marketing strategies will be crucial for companies to succeed in this evolving market and meet the evolving needs of Indian consumers.



Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• India Personal Wipes Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By product type
• Baby wipes
• Facial and Cosmetic wipes
• Hand and body wipes
• Flushable wipes
• others
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By Sales Channel
• pharmacy and drug store
• hyper market and super market
• traditional retail
• online stores

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.











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