United States (US) Personal Care Wipes Market Overview, 2027

"Personal care wipes are convenient and versatile product for maintaining personal hygiene and cleanliness. These wipes, commonly made of nonwoven fabrics, are pre-moistened with gentle cleansing solutions and are designed to be used for various purposes such as cleansing the face, hands, and body, as well as for baby care, makeup removal, and intimate hygiene. In the United States, personal care wipes have become an essential part of many people's daily routines due to their convenience and effectiveness. They offer a quick and easy alternative to traditional methods of cleaning and are often used on-the-go or in situations where access to water and soap may be limited.

According to the report titled “United States personal care wipes market overview, 2027” published by Bonafide Research, The United States personal care wipes market is expected to grow at above 4.48% CAGR from 2021 to 2027. One of the key advantages of personal care wipes is their ability to provide a refreshing and hygienic experience without causing irritation or dryness to the skin. There are several companies in the United States that provide wipes for various purposes such as Huggies, Kleenex, and Cottonelle, Kimberly-Clark offers a wide range of wipes, including baby wipes, facial wipes, and personal care wipes. Also, Procter & Gamble is a multinational consumer goods company that produces well-known brands like Pampers, Tide, and Crest. They offer wipes under brands such as Pampers, Olay, and Always, catering to different needs such as baby care, facial cleansing, and feminine hygiene. Another, Johnson & Johnson is a renowned healthcare company that manufactures a variety of personal care products. Their wipes portfolio includes brands like Johnson's Baby, Neutrogena, and Aveeno, offering baby wipes, facial wipes, and makeup remover wipes. Reckitt Benckiser, known as RB, is a global consumer goods company that produces wipes under brands like Lysol, Dettol, and Finish. They offer disinfecting wipes, surface cleaning wipes, and other specialized wipes.

In United States, alcohol wipes and natural wipes are two popular categories of personal care wipes that cater to different preferences and needs. Alcohol wipes, also known as disinfecting wipes, are pre-moistened wipes that contain a solution with a high concentration of alcohol, typically around 60-70%. These wipes are designed to effectively kill bacteria and viruses on surfaces, making them ideal for disinfecting hands, objects, and surfaces. Alcohol wipes are commonly used in healthcare settings, but they have also gained popularity among consumers for their convenience and ability to provide quick sanitization on the go. They are often used to clean hands, wipe down shopping carts, and disinfect commonly touched surfaces such as doorknobs and light switches. It's important to note that alcohol wipes are primarily intended for surface disinfection and should not be used on the skin as they can cause dryness and irritation. On the other hand, natural wipes are personal care wipes that are made with natural and eco-friendly materials. These wipes are typically free from harsh chemicals, fragrances, and synthetic additives, appealing to individuals who prefer more gentle and environmentally conscious products. Natural wipes often use plant-based ingredients and are biodegradable, making them a more sustainable choice. They are available in various formulations, such as bamboo wipes, cotton wipes, or wipes made from other renewable resources. Natural wipes are commonly used for cleansing the face, hands, and body, and are especially popular among individuals with sensitive skin or those who prioritize natural and organic skincare products. Many wipes are infused with mild and hypoallergenic formulas, making them suitable for individuals with sensitive skin. They are also often dermatologically tested to ensure their safety and effectiveness. Personal care wipes are available in a wide range of types and formats to cater to different needs and preferences. Some wipes are specifically designed for facial cleansing and are formulated to remove makeup, dirt, and excess oil while leaving the skin feeling refreshed. Others are intended for hand and body cleansing, offering a convenient solution for maintaining cleanliness while traveling or during outdoor activities.

There has been a growing demand for personal care wipes that are environmentally friendly. Many manufacturers have responded to this demand by developing biodegradable wipes or using sustainable materials in their production. This shift towards eco-friendly options reflects the increasing consumer awareness and concern for environmental sustainability. Personal care wipes have become a popular choice for maintaining personal hygiene in the United States. Their convenience, effectiveness, and versatility make them a preferred option for individuals of all ages and lifestyles. As the demand for these products continues to grow, manufacturers are likely to focus on developing more sustainable and environmentally friendly options to meet the evolving needs and preferences of consumers.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027



Aspects covered in this report
• United States Personal Wipes Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By product type
• Baby wipes
• Facial and Cosmetic wipes
• Hand and body wipes
• Flushable wipes
• others

By Sales Channel
• pharmacy and drug store
• hyper market and super market
• traditional retail
• online stores

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.







"