Italy Electric Bicycle (e-bike) Market Overview, 2027

"In Italy, the e-bike market has been expanding in recent years, driven by factors such as increased awareness of sustainability, government incentives, and improved infrastructure for cycling. Italians have shown a growing interest in e-bikes as a means of transportation, especially in urban areas where traffic congestion and air pollution are major concerns.Several key players in the electric bicycle market operate in Italy, both domestic and international brands. These companies offer a wide range of e-bike models, catering to various needs and preferences of consumers. Some of the popular Italian e-bike brands include Bianchi, Pinarello, Atala, and Cinzia, among others. The Italian government has implemented various measures to promote the adoption of e-bikes. These include tax incentives, subsidies, and investment in cycling infrastructure. Additionally, there are regional and local initiatives aimed at encouraging the use of e-bikes, such as the development of dedicated cycling lanes and bike-sharing programs. According to the report, ""Italy Electric Bicycle Market Overview, 2027"", published by Bonafide Research, the market is projected to expand at a significant growth rate during the forecast period. The Italian government has implemented various incentives to promote the use of electric bicycles. These incentives include tax deductions and subsidies, making it more affordable for individuals to purchase e-bikes. The government has also introduced measures to support the development of charging infrastructure. Electric bicycles have gained popularity as a solution for urban mobility in Italy. With congested city centers and limited parking spaces, e-bikes offer a convenient and eco-friendly alternative for short-distance commuting. They are particularly favored for commuting to work or navigating through busy city streets. Italy's scenic landscapes and cultural attractions make it an ideal destination for cycling enthusiasts. Electric bicycles have become popular among tourists and locals for exploring cities, countryside regions, and historical sites. Many rental services and guided e-bike tours are available to cater to this growing demand. In major cities like Rome, Milan, and Florence, electric bicycles are being integrated into the public transport system. This integration allows commuters to combine e-bike rides with other modes of transport, such as buses, trams, and trains, enabling seamless and sustainable multi-modal journeys. Italy is known for its strong tradition in bicycle manufacturing. Many local manufacturers have expanded their product lines to include electric bicycles. This has contributed to the growth of the domestic e-bike industry and the availability of a wide range of Italian-made e-bike models. Electric bicycles appeal to a diverse range of age groups in Italy. They are not only popular among young commuters but also attract older adults who appreciate the assisted pedaling and the ability to cover longer distances without excessive physical exertion. E-bikes promote an active and healthy lifestyle across generations.

The e-Bike market is witnessing a lot of technological advancements for more optimized and reliable products. The connected e-Bike is one such advancement, wherein the SIM module enables the eBike to send and receive data to and from the cloud without a connected smartphone. The connected e-bikes provide advanced features like emergency calls, integrated navigation, social media connection, an anti-theft system, and remote diagnostics, which attract a larger customer base. Therefore, the trend for connected e-Bikes would create an opportunity for the e-Bike market to develop and grow during the forecast period. Consumer preference for e-bikes as an eco-friendly and efficient mode of transportation, rising fuel costs, and increased interest in cycling as a fitness and recreational activity across the country are expected to drive market growth. Furthermore, improvement in biking infrastructure and battery technology is expected to offer lucrative opportunities for the electric bike market's growth. According to the report, the Italy electric bicycle (E-bike) market is segmented into two propulsion types, including pedal assist and throttle. Among these types, the pedal assist segment occupied amajor portion of the market share in 2021 and is expected to continue growing during the forecast period. The higher market growth is attributed to its better battery life, lower servicing needs, and the ability for users to choose from three to five modes of pedal-assist depending on the model. However, the throttle segment is anticipated to exhibit a higher CAGR during the forecast period. Factors such as decreased pedaling effort in scenarios such as accelerating up a hill or cruising will drive the growth of this segment. Further, the market is segmented into three class types, including Class 1: Pedal Assist, Class 2: Throttle On Demand, and Class 3: Speed Pedelec. Class 1 e-bikes had the highest market revenue share in 2021 and are expected to maintain their dominance in the coming years. The rising demand for pedelecs because of their health assistance along with power assistance within the range of 25 kph that does not have any regulation on its driving is likely to propel the growth of class 1 e-bikes. Furthermore, based on the application, the city/urban segment is anticipated to dominate the market during the upcoming timeframe. COVID-19 Impacts: The COVID-19 outbreak has given a huge boost to the electric bike market. As people have become more cautious and with public transport taking a backseat even after the lifting of lockdowns, electric bikes have turned out to be the preferred choice of transport because it's fast, easy to ride, cheap and safe. The government restrictions and lockdowns during the first quarter of 2020 dampened the sale of e-Bikes as the stores were closed, and the commute was allowed for only essential services. However, after removing all impositions due to increased vaccination drives, things have started to normalize with the opening of offices and all other regular activity stores globally, which has again increased the regular travel scenario of commuters. The electric bike market is estimated to observe a huge boost in sales post-COVID-19 during the forecast period.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Italy • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Italy Electric Bicycle (E-Bikes) market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report • By Propulsion Type • Pedal Assist • Throttle

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By Class Type • Class 1: Pedal Assist • Class 2: Throttle On Demand • Class 3: Speed Pedelec By Battery Type • Lithium-Ion Batter •Lead-Acid Battery • Others By Application • City/Urban • Trekking (E-mountain Bikes/e-MTB) • Cargo • Others (Speed e-bikes, Foldable, Fat Bicycle) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience: This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry."