Australia Electric Bicycle (e-bike) Market Overview, 2027

"The Australian market offers a wide range of electric bicycles, catering to different preferences and needs. Commuter e-bikes, mountain e-bikes, folding e-bikes, and cargo e-bikes are among the popular options available. Both local Australian brands and international manufacturers supply electric bicycles in the market. Some local manufacturers have emerged with their e-bike designs tailored to the Australian landscape and preferences. Electric bicycles are available for purchase both online and through traditional brick-and-mortar stores. Many retailers specializing in bicycles or e-mobility products stock a variety of e-bikes to cater to the growing demand. The price of electric bicycles in Australia can vary significantly depending on the brand, specifications, and features. Generally, e-bikes range from a few hundred dollars for basic models to several thousand dollars for high-end or specialty e-bikes. Electric bicycles require regular maintenance, including battery charging, tire checks, and occasional servicing of electrical components. Several bicycle stores and e-bike specialists offer maintenance and repair services to keep e-bikes in good condition.

According to the report, ""Australia Electric Bicycle Market Overview, 2027"", published by Bonafide Research, the market is projected to expand at a significant growth rate during the forecast period. Electric bicycles are popular for both commuting and leisure activities in Australia. Many people use e-bikes as an alternative mode of transportation for daily commuting, especially in urban areas. Additionally, e-bikes are embraced by outdoor enthusiasts for recreational purposes, such as exploring trails and enjoying outdoor adventures. The advancement in battery technology has improved the range and performance of electric bicycles. Modern e-bikes can travel longer distances on a single charge, with some high-end models capable of reaching over 100 kilometers on electric power alone. This extended range has made e-bikes more appealing to a wider range of consumers. The electric bicycle market in Australia appeals to a diverse range of demographics. E-bikes are popular among commuters, students, families, and older adults. The versatility and accessibility of e-bikes make them an attractive transportation option for people of various age groups and fitness levels. Australia's beautiful landscapes and tourist destinations offer excellent opportunities for e-bike tourism. Many regions have developed e-bike tour routes and guided tours, allowing tourists to explore the scenic beauty of Australia while enjoying the benefits of electric-assisted cycling. While the electric bicycle market in Australia imports many e-bike models, there has been a rise in local manufacturing as well. Several Australian companies have started producing e-bikes domestically, supporting the local economy and providing customized options tailored to the Australian market. Electric bicycles promote an active and healthy lifestyle by encouraging physical activity while providing pedal-assist support. They are particularly beneficial for individuals who want to stay active but may have physical limitations or require assistance with pedaling uphill or against strong headwinds. Electric bicycle sharing programs have gained popularity in Australian cities. These programs allow people to rent e-bikes for short-term use, providing a convenient and eco-friendly mode of transportation for short trips within urban areas.

The e-Bike market is witnessing a lot of technological advancements for more optimized and reliable products. The connected e-Bike is one such advancement, wherein the SIM module enables the eBike to send and receive data to and from the cloud without a connected smartphone. The connected e-bikes provide advanced features like emergency calls, integrated navigation, social media connection, an anti-theft system, and remote diagnostics, which attract a larger customer base. Therefore, the trend for connected e-Bikes would create an opportunity for the e-Bike market to develop and grow during the forecast period. Consumer preference for e-bikes as an eco-friendly and efficient mode of transportation, rising fuel costs, and increased interest in cycling as a fitness and recreational activity across the country are expected to drive market growth. Furthermore, improvement in biking infrastructure and battery technology is expected to offer lucrative opportunities for the electric bike market's growth.

According to the report, the Australia electric bicycle (E-bike) market is segmented into two propulsion types, including pedal assist and throttle. Among these types, the pedal assist segment occupied a major portion of the market share in 2021 and is expected to continue growing during the forecast period. The higher market growth is attributed to its better battery life, lower servicing needs, and the ability for users to choose from three to five modes of pedal-assist depending on the model. However, the throttle segment is anticipated to exhibit a higher CAGR during the forecast period. Factors such as decreased pedaling effort in scenarios such as accelerating up a hill or cruising will drive the growth of this segment. Further, the market is segmented into three class types, including Class 1: Pedal Assist, Class 2: Throttle On Demand, and Class 3: Speed Pedelec. Class 1 e-bikes had the highest market revenue share in 2021 and are expected to maintain their dominance in the coming years. The rising demand for pedelecs because of their health assistance along with power assistance within the range of 25 kph that does not have any regulation on its driving is likely to propel the growth of class 1 e-bikes. Furthermore, based on the application, the city/urban segment is anticipated to dominate the market during the upcoming timeframe.

COVID-19 Impacts:
The COVID-19 outbreak has given a huge boost to the electric bike market. As people have become more cautious and with public transport taking a backseat even after the lifting of lockdowns, electric bikes have turned out to be the preferred choice of transport because it's fast, easy to ride, cheap and safe. The government restrictions and lockdowns during the first quarter of 2020 dampened the sale of e-Bikes as the stores were closed, and the commute was allowed for only essential services. However, after removing all impositions due to increased vaccination drives, things have started to normalize with the opening of offices and all other regular activity stores globally, which has again increased the regular travel scenario of commuters. The electric bike market is estimated to observe a huge boost in sales post-COVID-19 during the forecast period.



Considered in this report
• Geography: Australia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
•Australia Electric Bicycle (E-Bikes) market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Segment covered in the report
• By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle On Demand
• Class 3: Speed Pedelec

By Battery Type
• Lithium-Ion Batter
•Lead-Acid Battery
• Others

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry."