Australia Electric Bicycle (E-Bikes) Market Overview, 2029

The Australian market offers a wide range of electric bicycles, catering to different preferences and needs. Commuter e-bikes, mountain e-bikes, folding e-bikes, and cargo e-bikes are among the popular options available. Both local Australian brands and international manufacturers supply electric bicycles in the market. Some local manufacturers have emerged with their e-bike designs tailored to the Australian landscape and preferences. Electric bicycles are available for purchase both online and through traditional brick-and-mortar stores. Many retailers specializing in bicycles or e-mobility products stock a variety of e-bikes to cater to the growing demand. The price of electric bicycles in Australia can vary significantly depending on the brand, specifications, and features. Generally, e-bikes range from a few hundred dollars for basic models to several thousand dollars for high-end or specialty e-bikes. Electric bicycles require regular maintenance, including battery charging, tire checks, and occasional servicing of electrical components. Several bicycle stores and e-bike specialists offer maintenance and repair services to keep e-bikes in good condition.

According to the research report "Australia Electric Bicycle (E-Bikes) Market Overview, 2029," published by Bonafide Research, the Australia Electric Bicycle (E-Bikes) market is expected to reach a market size of more than USD 240 Million by 2029. Electric bicycles are popular for both commuting and leisure activities in Australia. Many people use e-bikes as an alternative mode of transportation for daily commuting, especially in urban areas. Additionally, e-bikes are embraced by outdoor enthusiasts for recreational purposes, such as exploring trails and enjoying outdoor adventures. The advancement in battery technology has improved the range and performance of electric bicycles. Modern e-bikes can travel longer distances on a single charge, with some high-end models capable of reaching over 100 kilometers on electric power alone. This extended range has made e-bikes more appealing to a wider range of consumers. The electric bicycle market in Australia appeals to a diverse range of demographics. E-bikes are popular among commuters, students, families, and older adults.

The Australian e-bike market can be broadly categorized by propulsion type and class type. In terms of propulsion, there are two main types – pedal assist and throttle. Pedal assist e-bikes provide electrical assistance only when the rider is pedaling, offering a seamless boost to make pedaling easier. This type of propulsion is popular among riders who want the benefits of an electric motor without completely eliminating the physical exercise component of cycling. On the other hand, throttle e-bikes allow the rider to engage the motor without pedaling, providing a more effortless, on-demand power delivery. This makes throttle e-bikes appealing to those who may have physical limitations or simply prefer a more relaxed, less strenuous riding experience. When it comes to class type, the Australian e-bike market is further divided into Class 1, Class 2, and Class 3. Class 1 e-bikes are pedal assist only, with no throttle function and a top speed of 25km/h. This class is the most popular, as it strikes a balance between electric assistance and traditional bicycle riding. Class 2 e-bikes feature a throttle that can be used without pedaling, but are also limited to 25km/h. Class 3, or "speed pedelec" e-bikes, are capable of reaching higher top speeds of up to 45km/h with pedal assist. While not as widespread as Class 1, both Class 2 and Class 3 e-bikes have their own dedicated followings among riders with specific performance preferences.

The e-bike market in Australia is significantly shaped by various battery types, including lithium-ion, lead-acid, and others. Lithium-ion batteries are particularly important due to their lightweight design and high energy density, which enable longer rides and faster charging times, making them ideal for urban commuting and recreational cycling. This aligns with Australia's growing emphasis on sustainable transport solutions and reducing carbon emissions. Lead-acid batteries, while less efficient, continue to play a role in the market by offering a more affordable option for entry-level e-bikes, thus broadening accessibility for consumers. The inclusion of alternative battery types fosters innovation and competition among manufacturers, encouraging the development of new technologies that enhance performance and sustainability.

The Australian e-bike market is significantly influenced by various applications, including city/urban, trekking, cargo, and others. Urban and trekking applications hold major shares, primarily due to Australia's increasing urbanization and a strong culture of outdoor recreation. In metropolitan areas like Sydney and Melbourne, e-bikes provide an efficient alternative to traditional transportation, helping to alleviate traffic congestion and reduce environmental impact. The growing interest in sustainable commuting solutions drives the demand for urban e-bikes, while the breathtaking landscapes and extensive trail networks make trekking e-mountain bikes particularly appealing to outdoor enthusiasts. This dual focus on urban commuting and recreational cycling reflects Australians' desire for eco-friendly transportation options that promote healthier lifestyles.



COVID-19 Impacts:
The COVID-19 outbreak has given a huge boost to the electric bike market. As people have become more cautious and with public transport taking a backseat even after the lifting of lockdowns, electric bikes have turned out to be the preferred choice of transport because it's fast, easy to ride, cheap and safe. The government restrictions and lockdowns during the first quarter of 2020 dampened the sale of e-Bikes as the stores were closed, and the commute was allowed for only essential services. However, after removing all impositions due to increased vaccination drives, things have started to normalize with the opening of offices and all other regular activity stores globally, which has again increased the regular travel scenario of commuters. The electric bike market is estimated to observe a huge boost in sales post-COVID-19 during the forecast period.

Considered in this report
• Geography: Australia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Australia Electric Bicycle (E-Bikes) market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Segment covered in the report
By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle On Demand
• Class 3: Speed Pedelec

By Battery Type
• Lithium-Ion Battery
• Lead-Acid Battery
• Others

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry?