Japan Electric Bicycle (E-Bikes) Market Overview, 2029

Japan has a significant market for electric bicycles, which are commonly known as ""e-bikes"" or ""power-assisted bicycles"" in the country. The popularity of electric bicycles in Japan can be attributed to several factors, including the country's efficient transportation infrastructure, high population density in urban areas, and a culture that values environmentally friendly transportation options. Electric bicycles in Japan are classified into two main categories based on their maximum motor power output and maximum assisted speed. These are bicycles with a maximum motor power output of 250 watts and a maximum assisted speed of 24 kilometers per hour. Regular electric bicycles do not require registration or a license, and riders must be at least 13 years old. High-Speed Electric Bicycles also known as ""S Class"" electric bicycles, these have a maximum motor power output of 750 watts and a maximum assisted speed of 24 to 32 kilometers per hour. High-speed electric bicycles require registration and a license, similar to motorcycles, and riders must be at least 16 years old. The Japanese market offers a wide range of electric bicycle models from various manufacturers, both domestic and international. Major Japanese manufacturers include Yamaha, Panasonic, Bridgestone, and Shimano, while foreign brands such as Giant, Trek, and Specialized also have a presence in the market.

According to the research report, "Japan Electric Bicycle (E-Bikes) Market Outlook, 2029," published by Bonafide Research, the Japan Electric Bicycle (E-Bikes) market is anticipated to add to more than USD 110 Million by 2024–29. Japanese electric bicycles often feature unique designs that cater to the preferences and needs of the local market. They prioritize functionality, comfort, and practicality, with features such as integrated baskets, child seats, and convenient storage compartments. Japan has implemented battery swapping stations for electric bicycles to address the issue of limited battery range. These stations allow riders to exchange their depleted batteries for fully charged ones, providing a convenient solution for longer trips. Safety is a key consideration in the design and regulations surrounding electric bicycles in Japan. For instance, electric bicycles are required to have automatic lights that turn on when the bicycle is in motion, ensuring better visibility for riders and other road users. Japan's aging population has contributed to the popularity of electric bicycles, as they provide a convenient and accessible mode of transportation for older individuals.

The Japanese e-bike market is primarily segmented by propulsion type into pedal assist and throttle systems, with pedal assist being the dominant choice among consumers. Pedal assist e-bikes, which provide power only when the rider pedals, are particularly favored for their ability to enhance the cycling experience while promoting physical activity and sustainability. This segment is characterized by its significant popularity, especially in urban areas where commuting efficiency is paramount. Within this framework, Class 1 e-bikes, which exclusively utilize pedal assist technology, lead their category due to their regulatory compliance and suitability for a wide range of riders, including those who may require assistance on inclines or longer journeys. In contrast, throttle-assisted e-bikes, categorized as Class 2, offer a different riding experience by allowing users to engage the motor without pedaling, thus providing convenience in specific scenarios such as starting from a stop or navigating steep terrain. Additionally, Class 3 speed pedelecs cater to riders seeking higher speeds but are less common in the broader market.
In Japan, the performance, weight, and price of e-bikes are all greatly impacted by the type of battery used. Known for their high energy density and lightweight construction, lithium-ion batteries are becoming more and more well-liked because of their capacity to provide powerful support and a longer range. Long-distance commuting and high-performance e-bikes are two applications where these batteries excel. Lower-end e-bikes typically have lead-acid batteries, which are heavier and less energy-dense but provide a more cost-effective alternative. Other battery technologies, like lithium-iron phosphate (LiFePO4) and nickel-metal hydride (NiMH), are less prevalent but may be utilized in some e-bike models. The rider's budget, the intended use of the e-bike, and the desired range all play a role in the battery type decision.

The Japanese e-bike market is largely characterized by its focus on urban and trekking (e-MTB) segments. Urban e-bikes provide an effective solution for navigating the crowded cities of Japan, making them a practical choice for daily commuting. The rise in popularity of these bikes can be attributed to factors such as traffic congestion, a shortage of parking, and a growing commitment to sustainable transportation. Conversely, trekking e-bikes cater to Japan's varied landscapes, including its mountainous areas and picturesque trails. The increasing enthusiasm for outdoor pursuits and a desire to connect with nature have significantly boosted the demand for e-MTBs.

COVID-19 Impacts:
The COVID-19 outbreak has given a huge boost to the electric bike market. As people have become more cautious and with public transport taking a backseat even after the lifting of lockdowns, electric bikes have turned out to be the preferred choice of transport because it's fast, easy to ride, cheap and safe. The government restrictions and lockdowns during the first quarter of 2020 dampened the sale of e-Bikes as the stores were closed, and the commute was allowed for only essential services. However, after removing all impositions due to increased vaccination drives, things have started to normalize with the opening of offices and all other regular activity stores globally, which has again increased the regular travel scenario of commuters. The electric bike market is estimated to observe a huge boost in sales post-COVID-19 during the forecast period.



Considered in this report
• Geography: Japan
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Japan Electric Bicycle (E-Bikes) market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Segment covered in the report
By Propulsion Type
• Pedal Assist
• Throttle

By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle On Demand
• Class 3: Speed Pedelec

By Battery Type
• Lithium-Ion Battery
• Lead-Acid Battery
• Others

By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry