South Korea Nutraceuticals Market Overview, 2030

The South Korea Nutraceutical Market is experiencing robust growth, driven by increasing consumer awareness of health and wellness, a focus on preventive healthcare, and rising demand for functional foods and dietary supplements. As South Korea’s population becomes more health-conscious, consumers are turning to nutraceuticals to improve overall well-being and manage specific health concerns such as immune support, heart health, digestive issues, and mental health. The demand for nutraceuticals, including vitamins, minerals, omega-3 fatty acids, probiotics, and herbal supplements, is growing rapidly as consumers seek natural and scientifically supported alternatives to conventional medicine. The aging population in South Korea is contributing to the demand for products that address age-related health issues, such as joint health, cognitive function, and cardiovascular health. At the same time, younger consumers are also adopting nutraceuticals as part of a holistic wellness approach, focusing on fitness, energy enhancement, and stress management. Functional foods, including fortified beverages, snacks, and cereals, are gaining popularity, as they provide added health benefits beyond basic nutrition and cater to consumers looking for convenient, on-the-go solutions. The increasing prevalence of chronic diseases, such as obesity and diabetes, has further fueled the growth of the nutraceutical market in South Korea, as people seek preventive measures to mitigate these conditions. Additionally, e-commerce platforms have expanded the reach of nutraceutical products, making them more accessible to consumers across the country, particularly in urban areas where demand is highest. As consumers continue to prioritize health, innovation in nutraceutical products, along with transparency and product efficacy, will play a critical role in meeting the growing demands of the South Korean market.

According to the research report "South Korea Nutraceutical Market Overview, 2030," published by Bonafide Research, the South Korea nutraceutical market is expected to reach a market size of more than USD 28.06 Billion by 2030. The South Korea Nutraceutical Market is also witnessing shifts toward sustainability, product transparency, and stricter regulatory standards, which are shaping the industry’s future. As consumers become more conscious of environmental issues and the ethical sourcing of ingredients, there is a growing demand for nutraceuticals made with sustainably sourced raw materials and eco-friendly packaging. Companies are increasingly adopting green practices, such as using biodegradable or recyclable packaging and sourcing ingredients from certified organic or fair-trade suppliers. The shift toward plant-based products is also gaining traction, reflecting South Korea’s growing interest in plant-based diets and sustainability. Nutraceutical companies are responding by offering plant-based supplements and functional foods that cater to consumers looking for clean, natural, and ethically sourced options. The regulatory landscape for nutraceuticals in South Korea is overseen by the Ministry of Food and Drug Safety (MFDS), which ensures that products meet safety and quality standards. The MFDS regulates the manufacturing, labeling, and marketing of dietary supplements and functional foods, setting guidelines for claims and ensuring that the products are safe for consumption. As part of these regulations, nutraceuticals in South Korea are required to have scientific evidence supporting any health claims made, further driving the demand for evidence-based products. Transparency in labeling is also becoming increasingly important, as South Korean consumers are more knowledgeable about the ingredients in their food and supplements. They are seeking products that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). In response to this, many nutraceutical brands in South Korea are focusing on clean-label products and incorporating natural, non-GMO ingredients in their formulations. As sustainability, regulatory oversight, and consumer demand for transparency continue to shape the market, companies in the South Korean nutraceutical sector will need to innovate and adhere to evolving regulations to maintain consumer trust and stay competitive.

In South Korea, the dietary supplements market has seen remarkable growth, fueled by an increasing focus on health and wellness among consumers. Vitamins are particularly popular in the country, with consumers using them to bolster immunity, combat aging, and address specific nutritional deficiencies. Vitamin C and Vitamin D are in high demand due to their well-known immune-boosting properties, particularly in the face of growing concerns over the flu and seasonal illnesses. The aging population in South Korea has contributed to the surge in demand for minerals such as calcium and magnesium, which are essential for bone and joint health. This trend is amplified by the country's high awareness of osteoporosis and bone-related health issues. Botanicals have also become a significant part of the dietary supplement market, as many South Koreans seek natural alternatives for boosting energy, reducing stress, and enhancing overall wellness. Traditional herbs such as ginseng, known for its energy-boosting and anti-fatigue properties, are widely consumed. Amino acids and proteins have seen an uptick in popularity, particularly among younger consumers who are more active and concerned with fitness and muscle health. Whey protein, BCAAs, and amino acid supplements are commonly used by athletes, bodybuilders, and fitness enthusiasts to enhance muscle recovery, support strength, and improve performance. Probiotics are gaining popularity as well, as there is an increasing focus on digestive health and its connection to overall well-being. The South Korean market for other supplements, such as omega-3 fatty acids and glucosamine for joint health, continues to expand as consumers seek ways to manage age-related health conditions and improve their overall quality of life. These various supplement categories reflect the growing awareness in South Korea about the importance of preventive healthcare and the increasing inclination toward adopting healthy lifestyles.

The functional beverages market in South Korea is also experiencing rapid expansion, with consumers gravitating toward products that offer health benefits beyond mere hydration. Energy drinks have a significant presence in the market, especially among young adults and professionals who seek a quick energy boost to stay alert and productive throughout the day. These energy drinks are often fortified with caffeine, taurine, and other energy-enhancing ingredients, and there is also a rising demand for more natural, less sugary options that contain organic or herbal extracts. Alongside energy drinks, sports drinks are highly popular in South Korea, driven by a rising fitness culture and an increasing number of people engaging in physical activities such as jogging, gym workouts, and yoga. Sports drinks help replenish electrolytes lost during physical exertion, making them ideal for athletes and those participating in intense workouts. Fortified juices, which are enriched with additional vitamins, minerals, and antioxidants, are gaining traction among health-conscious consumers who seek nutritious alternatives to sugary soft drinks. These beverages offer a convenient way to boost daily nutrient intake, particularly Vitamin C, which is essential for immunity. Dairy and dairy alternative beverages are also part of the growing functional beverage market in South Korea, especially with the increasing demand for plant-based options. Soy milk, almond milk, and oat milk are gaining popularity as lactose intolerance becomes more widely recognized, and consumers are looking for dairy-free alternatives. These beverages are often fortified with calcium and other nutrients to ensure that they provide the same health benefits as traditional dairy products. In addition to these, fermented beverages like kombucha, which are known for their probiotic content and digestive health benefits, are becoming a trend in South Korea. As consumers become more health-conscious and look for products that offer specific functional benefits, the variety of functional beverages available continues to expand in the market.

Functional food has seen significant growth in South Korea as well, with consumers becoming more interested in food products that provide additional health benefits beyond basic nutrition. In the bakery and cereals category, consumers are increasingly seeking healthier options, such as whole-grain bread, low-sugar cereals, and high-fiber snacks. These products cater to the growing demand for foods that support digestive health, weight management, and heart health. South Koreans are becoming more health-conscious and are actively choosing foods that contribute to their overall wellness. Dairy products are another key category in the functional food market, with probiotic-rich yogurts and fortified dairy items in high demand. These products offer digestive health benefits and are viewed as essential for maintaining a healthy gut microbiome. Functional dairy products enriched with calcium, Vitamin D, and other nutrients also play a crucial role in promoting bone health, particularly among the elderly population. There is also growing interest in plant-based functional foods, especially in the soy products segment. Soybeans, known for their high protein content, are widely consumed in South Korea, with products such as tofu, soy milk, and soy protein serving as essential protein sources for both vegetarians and those reducing their meat consumption. In addition, functional oils and fats, particularly those rich in omega-3 fatty acids, are gaining popularity for their heart-healthy benefits. Omega-3-enriched oils are used in cooking and salad dressings, allowing consumers to enjoy the nutritional benefits while enhancing their meals. The variety of functional food options available in South Korea continues to grow, as consumers demand food products that cater to specific health needs and provide added functional benefits.



In South Korea, the distribution channels for nutraceuticals are diverse, with various retail outlets providing easy access to dietary supplements, functional foods, and beverages. Supermarkets and hypermarkets are among the most prominent distribution channels, with major retail chains such as E-Mart, Lotte Mart, and Homeplus offering a wide range of health and wellness products. These stores have dedicated sections for dietary supplements and functional foods, making it easy for consumers to find the products they need. In addition to large retail chains, convenience stores, such as GS25 and CU, are also playing an essential role in the distribution of nutraceuticals in South Korea. These stores are popular for their convenience and accessibility, offering a variety of health-focused products, including protein bars, energy drinks, and fortified snacks. The presence of nutraceuticals in convenience stores makes it easier for busy consumers to purchase health products on-the-go, catering to the needs of individuals looking for quick and accessible health solutions. Online retail platforms are another key distribution channel in South Korea, driven by the growing trend of e-commerce. Websites such as Gmarket, Coupang, and 11st have seen a surge in online sales of nutraceuticals, offering consumers the convenience of browsing and purchasing products from home. With increasing internet penetration and the popularity of smartphones, more consumers are turning to online stores for their dietary supplement and functional food needs. Pharmacies and drugstores, such as Olive Young and Watsons, are also crucial in the distribution of nutraceuticals. These stores typically stock a variety of supplements, including vitamins, minerals, and herbal products, making them trusted sources for health-related products. Specialty health stores focusing on organic and natural products are gaining traction as well. These stores cater to consumers who prefer high-quality, sustainably sourced products that align with their health and wellness goals. As the South Korean market for nutraceuticals continues to expand, the diversity of distribution channels ensures that consumers have easy access to a wide range of health products that meet their specific needs.

Considered in this report
• Historic year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Nutraceuticals market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by product type in the report:
• Dietary supplement
• Functional foods
• Functional beverages

Based on by Dietary Supplement type in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids/ protein
• Probiotics
• Other type

Based on by functional beverages type market in the report:
• Energy drinks
• Sports drinks
• Fortified juice
• Dairy and Dairy alternatives
• Other functional beverages

Based on by other functional food type market in the report:
• Bakery and cereals
• Dairy products
• Meat, Fish & Eggs
• Soy products
• Fats & Oils
• Other functional foods

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nutraceuticals industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry."