South Africa Bicycle Market Overview, 2029

In South Africa, bicycles are often viewed as a practical and efficient mode of transportation, particularly in the major urban centers like Johannesburg, Cape Town, and Durban. Bicycles are seen as a cost-effective and eco-friendly alternative to cars, providing a convenient way for people to navigate the bustling city streets and avoid the notorious traffic congestion. The actual meaning of a bicycle is a two-wheeled vehicle that is powered by the rider's own pedalling motion, allowing for a healthy and active form of mobility. Bicycles offer numerous benefits, including reduced carbon emissions, improved physical fitness, and increased accessibility to jobs and services for those who may not have access to private vehicles.

According to the research report "South Africa Bicycle Market Overview, 2029," published by Bonafide Research, the South Africa Bicycle market was valued at more than USD 290 Million in 2023. The bicycle market in South Africa is driven by several key factors. Firstly, the growing awareness of environmental sustainability has led many South Africans to adopt cycling as a more environmentally-friendly option. Additionally, the rising cost of fuel and the need for affordable transportation options have contributed to the popularity of bicycles, particularly among lower-income communities. The government's efforts to promote cycling through the development of dedicated bike lanes and infrastructure have also played a significant role in driving the bicycle market, as they aim to encourage a shift towards more sustainable modes of transportation. As the demand for bicycles continues to grow, South African cities are working to create more bicycle-friendly environments, making it easier and safer for people to incorporate cycling into their daily lives.

The bicycle market in South Africa presents a diverse array of segments, with road bikes and e-bikes standing out as the predominant categories. Road bikes are favored by cycling aficionados and competitive athletes, particularly in areas celebrated for their picturesque routes and cycling competitions. Their lightweight construction and speed attract individuals who emphasize performance and endurance. Meanwhile, e-bikes are swiftly gaining popularity, fuelled by urban growth and an increasing emphasis on sustainable transportation. They provide an effective solution for commuters, enabling riders to tackle hilly landscapes and longer distances effortlessly, thereby expanding the cycling demographic. Mountain bikes also occupy a substantial portion of the market, appealing to outdoor enthusiasts exploring South Africa's varied terrains. Hybrid bikes offer adaptability for both city commuting and leisure activities. Furthermore, the market encompasses children's bikes, standard models, and Mobility as a Service (MaaS) options, highlighting the rising interest in cycling among different age groups and lifestyles.

The South African bicycle market exhibits distinct segmentation by end user, revealing significant trends among men, women, and children. Men hold the largest market share, driven by their enthusiasm for outdoor sports, fitness, and competitive cycling, which underscores a burgeoning culture of health and wellness. Although women's participation in cycling is on the rise, fueled by interests in fitness and social interactions, they still constitute a smaller segment relative to men. The children's segment is also noteworthy, as parents increasingly acknowledge the benefits of cycling for encouraging physical activity and outdoor play. Analyzing the market by cyclist types, "leisure" cyclists represent the largest demographic, favoring casual rides, family outings, and social events that are integral to the South African lifestyle. This group plays a crucial role in overall bicycle sales, emphasizing cycling's appeal as a recreational pursuit that enhances community connections. Following leisure cyclists are "engaged" cyclists who take part in organized events, while "highly engaged" cyclists, though fewer in number, prioritize performance and invest in premium bicycles. Additionally, "travel" cyclists, who utilize bicycles for exploring new areas, form a smaller niche that adds variety to the market.

In South Africa, the bicycle market is experiencing a dynamic shift characterized by the emergence of both electric and conventional bicycles, each serving unique segments of the population. Electric bicycles, or e-bikes, are becoming increasingly popular, especially in urban areas like Cape Town and Johannesburg, where they offer a practical solution for navigating traffic and tackling the region's varied terrain. The growing interest in sustainable transportation and eco-friendly commuting options is driving this trend, supported by improvements in cycling infrastructure. On the other hand, conventional bicycles remain a staple for many, particularly among recreational riders and those seeking an affordable mode of transport. The rich cycling culture, marked by events and community rides, fosters enthusiasm for traditional biking, especially in rural areas.



COVID-19 Impact:
The market for bicycles was greatly disrupted by the COVID-19 outbreak. Bike riding became popular as a safe, healthful, and eco-friendly way to exercise and travel during lockdowns and social distancing measures. This resulted in an increase in demand, especially for recreational and commuter bicycles. Furthermore, the epidemic hastened the construction of bicycle infrastructure in numerous cities, increasing the accessibility and convenience of cycling. The pandemic's long-term effects on the bicycle market are probably going to be favorable, with a steady rise in cycling participation and a shift towards healthier and more sustainable lives, notwithstanding the difficulties caused by supply chain interruptions.

Considered in this report
• Geography: South Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• South Africa Bicycle market with its value and forecast along with its segments
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

By Type
• Road Bikes
• Mountain Bikes
• Hybrid Bikes
• E-bikes
• others

By End User
• Men
• Women
• Kids

By Bikers Type
• Highly Engaged
• Engaged
• Leisure
• Travel

By Technology Type
•Electric
•Conventional

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.