Russia Mattress Market Overview, 2029

Russian mattress market is a promising one, with growth potential. More and more people in Russia choose a bed and mattress as sleeping accommodation, especially in big cities among customers with average or higher than average income. Russia’s changing retail and consumer landscape brings new challenges but also new opportunities. The main types of mattresses sold in Russia were foam, spring, and latex mattresses. Foam mattresses were the most popular, due to their affordability and availability. However, spring mattresses were gaining popularity due to their perceived durability and comfort. The Russian mattress market was fragmented, with a large number of small and medium-sized manufacturers operating in the country. Some of the leading domestic companies in the market included Magniflex, Askona, and Matroluxe. In terms of distribution, the majority of mattresses were sold through retail stores, including furniture stores and specialty bedding stores. However, online sales were growing rapidly, with more consumers opting to purchase mattresses through e-commerce platforms. It's important to note that the online mattress market in Russia is rapidly evolving. Wildberries, Yandex. Market, Goods, Matroluxe, Askona are the are the online retailers. According to research, held by "Askona", average lifespan of a mattress in Russia is around 15 years

According to the research report "Russia Mattress Market Overview, 2029," published by Bonafide Research, the Russia Mattress market is anticipated to grow at more than 6.13% CAGR from 2024 to 2029. There are several organic mattress companies operating in Russia that specialise in producing mattresses made from natural and organic materials. Many people in Russia are now choosing mattresses made from natural latex, organic cotton, and wool, which are considered healthier and more eco-friendly options. BioSleep, LaMilano, Ecobaby, White Lotus Home, and My Green Mattress are the companies providing organic mattresses. The culture surrounding mattresses and bedding in Russia is one that values comfort, quality, and traditional materials while also being open to new innovations and sustainable options. Smart mattresses, which use technology to monitor sleep patterns and adjust firmness levels, are an emerging trend in the global mattress market. Companies that invest in developing smart mattresses for the Russian market could differentiate themselves and appeal to tech-savvy consumers. Sleep Number, Eight, Rest, and Kingsdown—these players have adopted various strategies to increase their market penetration and strengthen their position in the industry. The Russian mattress market was a promising one with significant growth potential. However, the market was also highly competitive, with manufacturers vying for market share through product innovation, pricing, and marketing strategies. Russia’s changing retail and consumer landscape brings new challenges but also new opportunities. The Russian market presents several opportunities for companies that can offer high-quality, eco-friendly, and customizable products that cater to the unique needs and preferences of Russian consumers.

Innerspring mattresses are popular for their traditional design, featuring coils for support and durability. Brands like Askona and Ormatek dominate this segment, known for their affordability and wide availability. The Laxet mattress, a variant of innerspring, combines springs with additional layers for enhanced comfort, appealing to consumers seeking a balance between support and plushness. Memory foam mattresses have gained significant traction in recent years due to their ability to contour to the body, providing pressure relief and comfort. Brands like Magniflex and Hilding Anders have seen increased demand in urban areas, where consumers prioritize sleep quality. Additionally, specialized mattresses such as air, water, and hybrid models are also available, offering customizable firmness and unique support features. These innovative options cater to niche markets, particularly among health-conscious consumers and those with specific sleep requirements, reflecting a growing trend towards personalized sleep solutions in Russia.

The domestic mattress sector primarily focuses on residential use, with consumers increasingly prioritizing sleep quality and comfort. This demand has led to innovations such as eco-friendly materials and advanced sleep technology, like temperature regulation and pressure-relieving designs. Brands like Askona and Ormatek have introduced models with hypoallergenic covers and organic foams, appealing to health-conscious buyers. On the other hand, the commercial mattress segment caters to hotels, hospitals, and other institutions, where durability and ease of maintenance are crucial. Demand in this sector is rising as businesses recognize the importance of quality sleep for customer satisfaction and employee well-being. Recent innovations include modular mattresses that can be easily replaced or cleaned and antimicrobial materials that ensure hygiene in high-use environments. Online sales have surged in popularity, driven by the convenience of e-commerce platforms and the growing trend of digital shopping among consumers. Websites like Ozon, Wildberries, and specialized bedding sites have become key players, offering a wide variety of options, competitive pricing, and the ability to easily compare features and reviews. This shift to online shopping is particularly appealing to younger consumers and urban dwellers, who value convenience and the ability to make informed purchasing decisions from home. In contrast, offline sales remain significant, with traditional brick-and-mortar stores like IKEA and local mattress retailers providing tactile experiences where consumers can test products before buying. These physical locations are crucial for customers who prioritize hands-on assessment of comfort and quality. As both channels grow, the demand for seamless integration between online and offline experiences is becoming evident, prompting brands to invest in omnichannel strategies that enhance customer engagement and satisfaction across all platforms.

As the COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain The COVID-19 pandemic has had a significant impact on the mattress market in Russia, as it has on many other industries around the world. Here are some of the ways that COVID-19 has affected the Russian mattress market. Increased demand for online sale;: As lockdowns and restrictions were put in place to slow the spread of COVID-19, many people turned to online shopping for their mattress needs. Shift towards affordable options: With economic uncertainty and financial concerns caused by the pandemic, many consumers were looking for more affordable options when it came to purchasing a mattress. The COVID-19 pandemic caused disruptions in global supply chains, which impacted the availability of materials and components needed to manufacture mattresses. With more people spending time in bed due to remote work and quarantine, there was a growing interest in adjustable bed bases that allow for more comfortable reading, working, and sleeping.

Considered in this report
• Geography: Russia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Russia mattress market with its value and forecast along with its segments
• Country-wise Mattress market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Mattress Type:
• Innerspring Mattress
• Laxet Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application
• Domestic
• Commercial

By Sales Channel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.